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App Store Optimization Specialist - San Francisco

Air AppsSan Francisco
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsMinimum of 3 years experience in ASO or mobile growth marketing. Deep understanding of app store ecosystems, particularly Apple App Store and Google Play. Proficient in ASO and analytic tools such as App Annie, Sensor Tower, and Data.ai. Strong analytical skills with a proven ability to derive insights from data. Excellent communication and collaboration skills.

About the job

Join Our Team

At Air Apps, we are driven by the ambition to innovate and accelerate. Founded in Lisbon in 2017, we are on a mission to develop the world's first AI-powered Personal & Entrepreneurial Resource Planner (PRP). With a self-funded journey, we've achieved over 100 million downloads globally. Our dual presence in Lisbon and San Francisco fuels our commitment to pushing the boundaries of AI-driven solutions that enhance people's lives.

As part of our team, you will play a pivotal role in creating transformative products that empower individuals worldwide. We're looking for passionate and driven individuals to help us redefine resource management.

Your Role

We are seeking a talented App Store Optimization (ASO) Specialist to join our San Francisco office. In this critical role, you will spearhead strategies aimed at enhancing visibility, discoverability, and conversion rates within the Apple App Store. Utilizing keyword research, creative testing, and data analytics, you will drive user acquisition and retention through organic channels.

This position is ideal for an individual passionate about mobile growth, detail-oriented, and eager to optimize multiple applications that serve millions globally.

Key Responsibilities

  • Conduct comprehensive keyword research and optimize app metadata (titles, descriptions, tags) to maximize store visibility.

  • Create and test engaging creative assets (icons, screenshots, app previews, CPPs) to enhance conversion rates.

  • Analyze app store performance metrics and deliver actionable insights for improvement.

  • Monitor competitors and industry trends to identify new growth opportunities.

  • Collaborate effectively with User Acquisition, Product, and Creative teams to ensure alignment of ASO strategies with broader marketing goals.

  • Remain updated on platform changes, industry best practices, and emerging ASO tools.

Qualifications

  • Minimum of 3 years experience in ASO or mobile growth marketing.

  • Deep understanding of app store ecosystems, particularly Apple App Store and Google Play.

  • Proficient in ASO and analytic tools such as App Annie, Sensor Tower, and Data.ai.

  • Strong analytical skills with a proven ability to derive insights from data.

  • Excellent communication and collaboration skills.

About Air Apps

Air Apps is a pioneering company founded in Lisbon, focused on creating innovative AI-driven solutions to enhance personal and entrepreneurial resource management. With a self-funded journey and over 100 million downloads worldwide, we aim to challenge the status quo and make a global impact.

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