About the job
The Assistant Marketing Manager will play a pivotal role in our marketing team, responsible for:
- Creating comprehensive integrated marketing strategies
- Designing and executing innovative marketing campaigns aimed at promoting our products and projects
- Drafting vendor briefs and collaborating with vendors to ensure performance benchmarks are met
- Delivering impactful presentations to clients, management, and the project development team about various initiatives, products, and projects
- Defining new product initiatives and crafting product-specific go-to-market strategies
- Championing client briefs and product initiatives to ensure alignment with business goals
- Conducting thorough market research and surveys, and facilitating focus groups to gather insights
- Providing or supervising the provision of quality databases for Sales Development Representatives, Account Executives, and agents
- Planning and implementing market surveys to gather data on market trends and consumer needs
- Analyzing data from research to derive actionable business insights
- Aligning marketing operations with company objectives
- Building strong relationships with clients to foster loyalty and reduce attrition
- Assisting clients in developing effective pricing strategies for products
- Conducting surveys to assess potential market reception for new products
- Supporting the preparation of annual marketing plans and quarterly activity schedules
- Reporting regularly to management on the results and activities derived from approved marketing plans
- Overseeing the design and distribution of promotional and marketing materials
- Developing strategies to enhance online traffic to the company website
- Managing and optimizing digital marketing campaigns
- Overseeing the company's social media strategy
- Managing online brand and product campaigns to elevate brand visibility
- Enhancing the usability, design, content, and conversion of the company website
- Taking charge of planning and budget management for all digital marketing efforts
- Exploring new technologies to keep the company at the forefront of digital marketing trends.
