About the role
Walker Sands strongly encourages individuals from diverse backgrounds, including people of color, LGBTQIA+ individuals, veterans, parents, and those with disabilities, to apply. We are an equal opportunity employer committed to fostering a diverse and inclusive workplace.
In your application, please feel free to indicate your preferred pronouns (e.g., she/her/hers, he/him/his, they/them/theirs).
If you require reasonable accommodations during the application or interview process, please do not hesitate to reach out.
About the Role
Walker Sands is on the lookout for an Associate Director of Content Strategy to lead the evolution of our content delivery, driving impactful business outcomes for B2B brands.
This senior, client-facing position requires a blend of strategic insight and practical expertise in demand generation content. You will closely collaborate with our paid media, strategy, analytics, and additional teams to design and implement content that supports integrated campaigns from initial engagement through to conversion.
In this role, you will be pivotal in shaping demand generation content initiatives, guiding both clients and internal teams to ensure our outputs are not only well-crafted but also effective.
Key Responsibilities
Lead Demand Generation Content Strategy
- Develop comprehensive content strategies that bolster integrated demand generation campaigns and meet conversion objectives.
- Collaborate with paid media, strategy, analytics, and other teams to synchronize messaging with target audiences, channels, and campaign methodologies.
- Oversee the creation of essential campaign materials, including emails, landing pages, and lead generation content.
- Utilize performance metrics and A/B testing to continuously enhance and refine content.
- Contribute to new business initiatives through insightful strategic planning and client discussions.
Create and Elevate B2B Content
- Manage and contribute to a diverse range of content, including campaign materials, blogs, bylines, ebooks, white papers, and research reports.
- Step in as the lead writer or editor for complex or high-priority projects.
- Assist clients in translating intricate concepts into clear, credible, and engaging content.
- Ensure content aligns with buyer needs, channel expectations, and performance metrics.
- Act as a trusted advisor to clients, identifying opportunities for content enhancement.
