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Associate Director of Paid Search

MERGEChicago, IllNew
On-site Full-time $98.3K/yr - $118K/yr

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Experience Level

Senior Level Manager

Qualifications

Key ResponsibilitiesData-Driven Strategy & Execution:Strategy: Develop and execute comprehensive Paid Search strategies that translate intricate client objectives into actionable SEM tactics. Analytics: Perform thorough analytics to derive customer insights, model attribution, and evaluate channel performance, elucidating the 'why'. AI & Future-Proofing: Guide the client's strategy in adapting to the AI evolution of search (SGE, Copilot). Rigorously test and manage AI-driven products (PMax, Demand Gen, Broad Match), ensuring that automation utilizes the right data for sustainable growth. Optimization: Direct a proactive testing roadmap (A/B, multivariate) and utilize statistical evidence for optimization decisions, while keeping an eye on industry developments for new opportunities. Financial Stewardship: Manage substantial budgets with precision. Responsible for forecasting, spending pace, and ensuring efficient budget management.

About the job

At MERGE, we are Built Different. We are a pioneering marketing and technology agency designed specifically for the health and wellness sector, where every human connection is paramount. Our unique approach, Whole Human Marketing, integrates compelling storytelling with cutting-edge technology, allowing us to transcend conventional engagement methods. We acknowledge the multidimensional nature of individuals and leverage AI to ensure each brand interaction is natural, contextual, and meaningful.

This dedication to innovation with a human-first mindset unites us in our mission: to connect individuals and brands, fostering healthier and happier lives.

Elevate Your Career with Us

At MERGE, we are committed to crafting a remarkable work environment that nurtures talented and ambitious individuals. We provide an opportunity for you to think bigger and feel deeper, engaging both mind and spirit to achieve the pinnacle of your professional journey.

We are in search of a detail-oriented Associate Director of Paid Search to spearhead strategy and execution for a crucial client in the insurance sector. As the go-to expert, your role will involve shaping the paid search roadmap and ensuring impeccable implementation. You will align search strategies with client aspirations and overarching digital goals while collaborating with a multidisciplinary team (Account, Creative, Media, and Measurement). Furthermore, you will oversee platform strategies, content dissemination, and community engagement across Google, Microsoft, and other platforms.

About MERGE

MERGE is a forward-thinking marketing and technology agency that operates at the critical nexus of health and wellness. We aim to create impactful connections that matter, utilizing innovative strategies that recognize the complexity of human interactions.

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