About the role
Teamwork makes the stream work.
Join Roku in Revolutionizing TV Viewing!
As the leading TV streaming platform in the U. S., Canada, and Mexico, Roku is dedicated to enhancing how audiences engage with content. Our goal is to power every television globally, connecting viewers with their favorite shows while enabling content creators to build and monetize robust audiences. We offer advertisers unique avenues to engage consumers effectively.
From day one, you will play a key role in our rapidly growing public company, where every team member's contributions are valued. At Roku, you can delight millions of TV streamers worldwide while gaining invaluable experience across diverse disciplines.
Your Role
As a member of the Ad Experiences team, you will explore the convergence of revenue generation and viewer satisfaction. In your capacity as an Associate Product Manager (APM), you will influence user interactions with advertising across various platforms, including mobile apps, web interfaces, and video services. Your focus will be on the development of innovative native and interactive ad formats that provide value to advertisers while ensuring a premium user experience.
This early-career position is tailored for high-potential individuals eager to dive into the technical aspects of ad technology while cultivating a strong product intuition for consumer-facing features.
Key Responsibilities
- Feature Development: Collaborate on the complete lifecycle of new ad formats, from initial idea generation and wireframing to technical documentation and launch.
- Documentation: Create comprehensive Product Requirement Documents (PRDs) and user stories that clearly articulate business needs into actionable requirements for Engineering and Design teams.
- Market Research: Conduct competitive analysis and user research to uncover emerging trends in interactive advertising, shoppable content, and non-intrusive ad formats.
- Analytics & Experimentation: Work closely with Data Science to establish A/B testing protocols. You will track performance indicators such as Click-Through Rate (CTR), user engagement, and “ad fatigue” to refine existing ad formats.
- Cross-Department Collaboration: Act as a liaison between Sales, Marketing, and Engineering, collecting requirements from advertisers and ensuring alignment on project goals.
