At Playlist, we believe that life’s most enriching experiences occur when individuals disconnect from screens to engage, connect, explore, and play. We are developing the ultimate platform for intentional living, linking people to motivational experiences in fitness, wellness, and beyond. With renowned brands such as Mindbody and ClassPass, Playlist empowers both businesses and individuals, seamlessly turning aspirations into actions. Join us in transforming the role of technology to nurture meaningful, real-world connections.Mindbody empowers wellness entrepreneurs through innovative technology, enabling them to build successful businesses and provide outstanding experiences. Our culture is driven by innovation and curiosity, connecting businesses and individuals through state-of-the-art solutions. If you are passionate about enhancing wellness via technology, we invite you to join our team.The Role You’ll PlayAs the Lifecycle Marketing Lead, you will be a strategic and proactive marketer adept at balancing autonomy with teamwork. You will take ownership of complex programs while closely collaborating with cross-functional teams to achieve broader business objectives. Your strong foundation in lifecycle marketing, combined with a test-and-learn approach, will allow you to transform data into actionable insights and recommendations.Develop and independently oversee our B2C lifecycle program (using Braze), covering end-to-end campaign creation, cross-functional collaboration, experimentation strategies, and ongoing performance analysis.Lead the planning, execution, and optimization of B2C lifecycle initiatives, including A/B testing and bi-weekly performance assessments to promote continual improvement.Support B2B lifecycle and daily communications by executing email marketing (via Marketo), in-product notifications, and on-site banners, collaborating with internal stakeholders.Work alongside Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative teams to deliver unified, customer-focused communications throughout the customer journey.Design and implement personalized, segmented campaigns aligned with lifecycle priorities that drive acquisition, engagement, upselling, and retention.Define, track, and report on key metrics for lifecycle success, utilizing insights to refine strategies and optimize performance.Partner with Marketing Technology and Operations teams to enhance automation capabilities, improving scalability and effectiveness.Stay updated on lifecycle marketing best practices, tools, and trends, applying insights to elevate team initiatives.
Apr 2, 2026
