Qualifications
Key Responsibilities:Develop and execute integrated branding and communications strategies in multiple markets across GCR—from conceptualization to implementation. Identify and prioritize opportunities for visibility and engagement within the business, technology, marketing, advertising, and mobile sectors. Enhance AppsFlyer’s thought leadership through various mediums such as bylines, speaking engagements, media interviews, press releases, and digital content. Lead content creation initiatives tailored to the Chinese market, including blog posts, presentations, guides, data studies, white papers, videos, infographics, webinars, and press articles. Manage agency relationships to ensure consistent messaging and branding across all platforms, continuously measuring and optimizing results. Build and nurture relationships with partners, customers, and third parties to enhance joint PR and marketing efforts, expanding the AppsFlyer community. Collaborate across departments to align communication strategies with key regional and global objectives, including product launches and educational initiatives.
About the job
Brand & Communications Manager - GCR
Join AppsFlyer, a leading mobile attribution and marketing analytics platform, as we seek a dynamic Brand & Communications Manager based in Beijing, China. Are you a creative and results-oriented professional in public relations and digital marketing? Do you have a proven track record of securing significant media coverage and managing comprehensive communication strategies? If you are passionate about mobile marketing technology and want to elevate the brand presence of an innovative company transforming the industry, we want to hear from you!
In this role, you will leverage your B2B experience, preferably within the mobile or tech sectors, to spearhead our communications initiatives across diverse verticals and markets in the Greater China Region (GCR). You will be responsible for crafting compelling narratives that resonate with industry leaders, media outlets, influencers, and various stakeholders. As a self-starter with a data-driven mindset, you will thrive in a fast-paced environment while effectively leading a team and collaborating with agencies to align regional and global marketing strategies. This position reports directly to the Senior Director of Marketing for GCR.
About AppsFlyer
AppsFlyer is a global leader in mobile attribution and marketing analytics, empowering app marketers and developers to leverage data-driven insights to make informed decisions and optimize their marketing efforts.
