About the job
At Shift Robotics, our flagship product, Moonwalkers, is not just a gadget; it's a revolutionary experience that you need to try to truly appreciate. While millions have enjoyed our viral videos, we are now focused on creating the necessary in-person opportunities to convert that excitement into substantial revenue. This role is pivotal in bridging that gap.
As the Brand Experience & Field Marketing Manager, you will oversee an extensive range of brand experience and field marketing initiatives, including live demonstrations, pop-up activations, trade shows, retail partnerships, and community events. You will be instrumental in getting Moonwalkers onto people's feet and transforming their initial reactions into purchases, media coverage, and buzz. Furthermore, you will develop a comprehensive playbook to ensure that our efforts can scale effectively.
This position is highly dynamic and requires you to be actively engaged on the ground, frequently attending events, visiting retail locations, and engaging directly with customers. You will embody the role of a brand storyteller, event coordinator, and revenue generator.
Your Responsibilities:
- Design and implement live demonstration experiences, pop-ups, and field activations across the United States (and potentially worldwide), ensuring measurable conversion rates.
- Establish and manage the event calendar, including trade shows, technology expos, consumer festivals, and retail engagements where Moonwalkers will have the most significant impact.
- Create and oversee a demo program that encompasses unit logistics, training materials for event staff, and standard operating procedures for safe and engaging product trials.
- Collaborate with retail partners (such as IKEA) on in-store activations, endcap experiences, and co-marketing strategies.
- Capture engaging content at each event, videos, testimonials, and social media moments, and integrate them into our digital marketing strategy.
- Manage our brand's presence at industry events (like CES and mobility conferences), overseeing booth design, staffing, and follow-up activities.
- Monitor and report on the return on investment (ROI) for field marketing initiatives, including demo-to-purchase conversion rates, event-attributed revenue, cost per acquisition, and audience reach.
- Build and nurture relationships within communities and micro-audiences (such as runners, dog walkers, commuters, and warehouse workers) who are natural advocates for Moonwalkers.
- Collect real-world user feedback during events and collaborate with engineering teams to integrate insights into product development.
