About the job
The Business Development Representative plays a pivotal role in fostering the initial phases of our revenue pipeline. This position is focused on the proactive capture, qualification, and development of leads related to construction projects. A key aspect of this role involves establishing robust relationships with developers, owners, and project stakeholders from the outset, thereby generating high-quality, sales-ready opportunities for our sales team.
By leveraging construction intelligence, project data, and cold calling strategies, the Business Development Representative will contribute directly to the company's growth in the fitness and wellness sector.
Key Responsibilities
- Manage the entire lead capture and development process through construction data platforms, organic searches, and inbound inquiries.
- Identify and qualify new construction projects that include planned fitness or wellness features.
- Conduct structured, value-oriented outreach to engage decision-makers early in the project development phase, as well as to those involved with existing fitness and wellness facilities, maximizing early influence and opportunity creation.
- Engage prospects through a consistent multi-touch follow-up strategy until they are primed for sales engagement.
- Effectively transition qualified leads to the sales team, providing comprehensive context, detailed notes, and warm introductions.
- Maintain accurate lead records, detailed activity logs, and current status updates in the CRM system.
- Work collaboratively with Sales and Operations teams to enhance lead quality and conversion rates.
Success Metrics
- Consistently growing and well-qualified pipeline of opportunities.
- Timely response to new leads, ideally within 24 hours.
- High engagement levels through structured outreach and persistent follow-ups.
- Seamless transitions to the Sales team, including comprehensive project details and contact information.
- Clear visibility into all lead activities, statuses, and outcomes.

