Found delivers a personalized weight management platform that combines modern medicine, behavioral support, coaching, and community. Since launching in 2019, the company has served over 250,000 patients across the U.S., offering affordable care backed by more than $130M in funding from investors such as Atomic, GV, WestCap, IVP, TCG, and Define Ventures. Found’s team focuses on clinically sound and cost-effective solutions for sustainable weight loss and metabolic health, pairing board-certified clinicians and a variety of medications with a modern member experience. The company is profitable, growing rapidly, and committed to treating weight as a chronic condition. Role overview This fully remote Senior Lifecycle Marketing Manager position leads Found’s pre-purchase lifecycle marketing efforts, guiding both growth and retention strategies from planning through execution. The role develops and runs lifecycle programs, manages campaigns in Braze, tests new approaches, and measures outcomes. Over time, responsibilities will expand to include post-purchase retention. As a senior individual contributor, this position will take on much of the work currently handled by agencies and will collaborate closely with Product, Clinical, Creative, and Paid teams. The role also involves building an AI-supported content engine to help scale campaign output, streamline testing, and ensure compliance. Direct access to the VP of Growth and executive leadership is part of the position, along with the opportunity to use AI tools to maximize impact. Key responsibilities Pre-purchase lifecycle ownership: Lead nurture campaigns, abandoned checkout follow-ups, reactivation strategies, Benefit Verification, lapsed-member re-engagement, cold-lead programs, and product launch communications. Manage these initiatives from strategy through Braze implementation, quality assurance, launch, and iteration. Hands-on Braze execution: Design canvases, create segments, conduct QA for push, SMS, and email, manage suppressions, and monitor deliverability. Use Liquid as needed for builds. Measurement and reporting: Set up holdouts, run incrementality assessments, and track lifecycle marketing conversions in Amplitude and Sigma. Provide monthly reports connecting lifecycle metrics to CAC and LTV:CAC goals.
Apr 27, 2026