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Content & CRM Specialist II

InterBelo Horizonte, MG
On-site Full-time

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Experience Level

Experience

Qualifications

Qualifications:Proven experience in CRM and Martech strategies. Strong analytical skills with a focus on data-driven decision-making. Excellent communication and coordination abilities. Experience with multichannel marketing campaigns. Familiarity with A/B testing and KPI tracking. Ability to work collaboratively in a fast-paced environment.

About the job

Join the Inter Team!

At Inter, we believe that every day brings new opportunities, driven by the technology you create, the connections you foster, and the ideas you share. We are not just a Super App offering comprehensive digital banking solutions, investments, credit, insurance, and a marketplace; we're a dynamic team that is always evolving.

This fast-paced environment opens doors to new prospects. Now is your chance to embrace a smart approach to career growth. Join us and be part of the #sanguelaranja movement!

About the Role and Mission

You will be part of our International Growth team, directly overseeing CRM and Martech strategies for Inter's Global Account. Your focus will be on driving acquisition, activation, retention, and LTV throughout the funnel.

Your Daily Responsibilities Will Include:

  • Define, execute, and optimize CRM and Martech strategies to enhance acquisition, activation, retention, and LTV, structuring complete journeys and personalized communications throughout the funnel.
  • Create, coordinate, and evolve multichannel campaigns (email, push notifications, WhatsApp, SMS, app, website) utilizing advanced segmentation based on behavior and profile.
  • Analyze engagement and behavior data to generate insights, conduct A/B testing, track Growth KPIs (activation, usage, engagement, ARPU, LTV, CAC for owned channels), and propose continuous improvements.
  • Collaborate closely with cross-functional teams to enhance overall strategies and performance.

About Inter

Inter is a transformative digital bank aiming to revolutionize the financial landscape. Our Super App integrates banking, investment, credit, insurance, and a marketplace, empowering users with innovative solutions for their daily needs. Join a vibrant and forward-thinking team that thrives on technological advancement and continuous improvement.

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