About the job
About Crunchyroll
Founded by fans, Crunchyroll passionately connects over 100 million anime and manga enthusiasts across more than 200 countries and territories. Our mission is to deliver the art and culture of anime, enabling fans to immerse themselves in the stories and characters they love through various mediums including streaming, theatrical releases, games, merchandise, and events.
Join our dynamic team and play a pivotal role in shaping the future of anime!
About the Team
The Creative team is dedicated to defining and enhancing visual and experiential standards across our platform. Within Platform Services, we are responsible for shaping essential member journeys, including onboarding, identity, monetization, content discovery, experimentation, and loyalty experiences.
As a Creative Director, you will serve as a senior creative authority, collaborating closely with Product leadership to translate strategic objectives into captivating, high-design streaming experiences. This role reports to the Executive Creative Director.
About The Role
In the role of Creative Director – Platform Services, you will be tasked with defining and driving the creative vision across membership, growth, experimentation, and loyalty experiences. You will innovate how members enter our ecosystem, discover personalized content, recognize the value of upgrades, and experience impactful loyalty programs.
Your creative approach must be refined and strategically aligned, ensuring that growth and monetization experiences are cohesive, premium, and culturally resonant, never feeling transactional or mechanical.
This leadership position is concept-first and craft-led, focusing on transforming foundational platform moments into immersive, high-end member experiences.
Key Responsibilities
Membership & Identity Experience Vision
- Define the creative direction for onboarding, account creation, and identity surfaces.
- Elevate upgrade and monetization moments into thoughtful, value-driven experiences.
- Ensure membership flows feel premium, intuitive, and emotionally connected to the brand.
- Identify opportunities to create stronger narrative continuity throughout the member lifecycle.
Discovery & Content Intelligence Experiences
