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CRM Data & Insights Analyst

On-site Full-time

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Experience Level

Experience

Qualifications

Strong analytical skills with experience in data tools and CRM systems. Ability to translate data findings into actionable marketing strategies. Excellent communication skills for collaboration with cross-functional teams. Experience in the iGaming sector is a plus.

About the job

Jobgether seeks a CRM Data & Insights Analyst to support a partner in Kenya’s iGaming sector. The focus is on transforming CRM campaign data into insights that guide marketing decisions and help strengthen customer loyalty.

Role overview

This analyst role involves working with data from email, push notifications, and SMS campaigns. The aim is to uncover trends and patterns that can improve how marketing teams connect with customers.

Main responsibilities

  • Review and analyze CRM campaign data across multiple channels, including email, push notifications, and SMS
  • Provide clear, actionable recommendations to marketing teams based on campaign results
  • Test different communication strategies to boost customer engagement
  • Collaborate with CRM, product, and technology teams in an international context

Requirements

  • Experience using data analysis tools to interpret complex datasets
  • Skill in linking analytics to broader business and marketing objectives
  • Strong business understanding paired with technical ability
  • Comfort working in a collaborative, data-driven setting

Location

This position is based in Kenya.

About Jobgether

Jobgether is dedicated to connecting talent with opportunities in various sectors, thriving in innovative environments that prioritize data-driven decision-making and customer engagement.

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