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CRM Manager (m/w/d) at everdrop | München

everdropMünchen, Bayern, Germany
On-site Full-time

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Experience Level

Manager

Qualifications

RequirementsWHO YOU AREIf you are passionate about sustainability and highly motivated to make the world a cleaner place, we would love to meet you!If you enjoy proactive teamwork and see every challenge as an opportunity to improve, we are already a little bit in love. If you also possess the following skills and experience, we are almost certain: this could be the beginning of a great love story!You have at least 3 years of CRM experience in a fast-paced D2C/Retail environment. You are proficient in CRM tools and have a strong analytical mindset. You have experience in customer segmentation and campaign management. You are familiar with A/B testing methodologies and the integration of automation technologies. You have excellent communication skills, both written and verbal.

About the job

YOUR ROLE

As a CRM Manager (m/w/d), you will play a pivotal role in the growth and development of everdrop. Your primary focus will be on enhancing Customer Lifetime Value (CLV), improving repurchase rates, segmentation, testing, reporting, and fostering customer loyalty through personalized communication.

  • You will design, plan, and execute everdrop's CRM campaign strategies for our loyal customers.

  • You will be accountable for achieving our set targets including revenue and retention rates.

  • You will conceptualize, implement, and expand our CRM user flows.

  • You will take charge of reporting, analysis, and continuous development of all CRM activities.

  • You will ensure that customer lifecycles are regularly updated with seasonal product and occasion-relevant messages to drive engagement and meet our business objectives.

  • You will create complex and dynamic segments within our CRM tool (Emarsys) for all campaigns.

  • You will optimize the CRM strategy through constant A/B testing and the integration of AI and automation.

  • In collaboration with the entire performance marketing team, you will test and establish new approaches.

About everdrop

everdrop is dedicated to creating sustainable and innovative cleaning products that protect the environment. With a focus on reducing plastic waste, we aim to make cleaning products that are not only effective but also eco-friendly. Join us in our mission to make a positive impact!

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