About the job
ElevateBio is a pioneering technology firm that accelerates the advancement of the biotechnology sector by enabling partners to unlock the full potential of their therapies, from conception through to market launch. Our unique combination of cutting-edge technologies, comprehensive services, and top-tier manufacturing expertise allows us to develop advanced therapies more efficiently and effectively.
The Role:
We are seeking a detail-oriented and analytics-driven CRM Manager to take charge of our HubSpot platform, enhancing both marketing and sales effectiveness. This pivotal role will involve managing marketing automation efforts, ensuring data integrity, and delivering actionable insights that promote revenue growth. The ideal candidate will possess strong technical skills along with a strategic mindset, coupled with a fervent commitment to optimizing processes and empowering teams through proficient CRM utilization.
Key Responsibilities:
- Act as the primary system administrator and expert for the HubSpot platform, overseeing user roles, system configurations, and daily operations to guarantee peak performance.
- Design, implement, and manage multi-step lead nurturing campaigns and marketing automation workflows in HubSpot, effectively guiding prospects through the buying journey and providing marketing-qualified leads to the sales team.
- Proactively oversee the health and integrity of the HubSpot database, conducting regular data cleansing, deduplication, and enrichment to maintain the accuracy of all commercial data.
- Create and manage dashboards and reports to meticulously track and analyze campaign performance, delivering clear insights on open rates, click-through rates, conversion, and pipeline influence to the Director of Commercial Excellence.
- Develop dynamic and static contact lists to facilitate precise audience segmentation for targeted email campaigns, sales outreach, and event invitations.
- Collaborate closely with the sales team to develop and refine HubSpot assets that enhance efficiency, including email templates, sales sequences, and lead scoring models that prioritize outreach efforts.
- Generate comprehensive documentation for HubSpot processes and provide ongoing support and training to sales and marketing teams, ensuring adherence to best practices and fostering platform adoption.

