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Customer Analytics Manager - AdTech

Verve GroupNew York City, New York, United StatesNew
Hybrid Full-time

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Experience Level

Manager

Qualifications

To excel in this position, candidates should have:A deep understanding of data analytics and programmatic advertising. Proficiency in using analytics tools and software. Strong communication skills for effective collaboration across teams. Experience in developing dashboards and performance reports. Exceptional problem-solving skills and attention to detail.

About the job

About Verve

At Verve, we are dedicated to revolutionizing the advertising landscape by prioritizing privacy and efficiency. Our innovative approach integrates high-quality data, supply, and demand across various platforms, empowering advertisers and publishers to engage in transactions with enhanced transparency and effectiveness.

Our ecosystem features top-tier Supply-Side Platforms (SSPs) such as Smaato, PubNative, and LKQD, ensuring extensive omnichannel reach across Mobile, Desktop, Connected TV (CTV), and Digital Out-of-Home (DOOH). With a presence in 30 countries and a rapidly expanding demand marketplace, Verve is trusted by 90 of the top 100 U. S. advertisers, over 4,000 publishers globally, and leading demand-side platforms.

Role Overview

In the role of Customer Analytics Manager, you will be pivotal in assessing the health, performance, and efficiency of selected programmatic publishers and Demand-Side Platforms (DSPs) within Verve’s ecosystem. This position involves collaborating closely with the Marketplace, Business Development, and Account Management teams to detect trends, identify optimization opportunities, and enhance performance outcomes for our esteemed partners.

This role demands a highly analytical mindset and cross-functional collaboration skills, alongside a robust understanding of programmatic advertising dynamics and the ability to transform complex data into actionable insights.

This is a Hybrid Role, where you will be expected to work in the office three days a week.

Key Responsibilities

Customer Performance Monitoring

  • Continuously monitor the health and performance of designated publishers and DSPs, offering actionable insights to account teams.

  • Analyze key programmatic KPIs including bid rate, win rate, effective CPM (eCPM), and overall revenue trends.

  • Detect and investigate performance anomalies proactively, identifying root causes.

Cross-Functional Reporting

  • Create and maintain dashboards that visualize customer performance trends and opportunities.

  • Conduct ad-hoc analyses and produce data extracts to assist Business Development and Account Management teams during client engagements.

  • Guarantee consistency, accuracy, and usability of reporting across various platforms.

About Verve Group

Verve is pioneering a privacy-centric advertising ecosystem that integrates premium data and resources, ensuring advertisers and publishers can engage with greater transparency and efficiency. Our extensive network of SSPs, advanced technologies, and dedicated teams position us as leaders in the advertising space.

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