About the job
About Demandbase: Demandbase is the premier pipeline AI platform designed to empower go-to-market (GTM) teams to automate and scale growth effectively. By providing a consolidated view of data, insights, actions, and outcomes, our platform enables B2B enterprises to align and execute their account-based GTM strategies with precision and confidence. A multitude of businesses depend on Demandbase to enhance revenue, reduce inefficiencies, and streamline their data and technology stacks—all within one robust platform.
Our Commitment: At Demandbase, we are dedicated to fostering career growth as much as we are to developing cutting-edge technology. We invest significantly in our people, culture, and community. Demandbase has consistently been recognized as one of the Best Places To Work in the San Francisco Bay Area by Fortune and one of the 60 Best Companies To Sell For by Selling Power. Our offices are situated in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
Position Overview: We are seeking a dynamic Customer Marketing Manager who will play a pivotal role in the strategy, management, and optimization of lifecycle and product-centric campaigns throughout the customer journey. This role is perfect for a proactive marketer who excels in crafting, launching, and refining multi-channel campaigns that enhance customer engagement, retention, and expansion.
You will be instrumental in operationalizing programs that encompass onboarding, renewal journeys, targeted product adoption, and upsell initiatives, collaborating closely with cross-functional partners in marketing, customer success, and sales.
Key Responsibilities:
- Lead customer marketing initiatives and campaigns utilizing a 1:1 / 1: Few / 1: Many account-based marketing (ABM) approach.
- Design and implement scalable lifecycle campaigns (e.g., welcome, onboarding, renewal, re-engagement) to foster customer activation and retention.
- Oversee and execute targeted product and expansion campaigns to boost feature adoption and identify upsell opportunities.
- Support personalized campaigns that align with key account strategies developed by the account team.
- Manage end-to-end campaign setup in marketing automation platforms, including email, audience segmentation, workflows, quality assurance, and deployment.
- Collaborate with stakeholders (Customer Success, Product Marketing, Sales, SDRs) to translate business objectives into scalable campaign programs with measurable outcomes.
- Enhance campaign performance through rigorous testing (A/B testing, segmentation, messaging) and analysis.
- Maintain thorough documentation of campaign workflows and processes to ensure consistency and scalability.

