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Data Insights Lead

Debenhams GroupManchester, England, United Kingdom
On-site Full-time

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Experience Level

Manager

Qualifications

The ideal candidate will possess a strong background in data analysis, digital marketing, and performance measurement. You should have experience working with data visualization tools such as Tableau and Power BI, as well as proficiency in Google Analytics. A proven track record of developing and implementing marketing strategies based on data-driven insights is essential. In addition, excellent communication skills are crucial for translating complex data into actionable strategies and presenting findings to senior management.

About the job

Join Debenhams Group, a vibrant collection of five leading brands: boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams. We also operate a dynamic marketplace model and a burgeoning financial services division, making every day exciting!

We are at the forefront of online fashion, constantly evolving and redefining industry standards. With ambitious goals and a high-energy environment, our mission is to deliver unparalleled propositions to our customers in the most engaging, innovative, and efficient ways.

We embrace change, innovation, and speed. Each challenge is an opportunity to excel, and every day provides the chance to push the limits. If you are someone who thrives in a fast-paced, high-growth setting and is eager to shape the future of retail, you will thrive here. We seek visionaries, disruptors, and doers, individuals who bring fresh perspectives, boundless energy, and a strong desire to make a difference.

Be bold. Be innovative. Be part of our community.

THE ROLE

As the Data Insights Lead, you will be a storyteller, transforming intricate digital marketing data into actionable insights that drive revenue and maximize marketing ROI. You will supervise performance analytics and reporting utilizing tools like Google Analytics, Tableau, and Power BI while identifying market trends to enhance customer journeys.

WHAT YOU’LL BE DOING

  • Develop and manage the comprehensive marketing measurement strategy across all brands.
  • Collaborate closely with key brand stakeholders to align on KPIs, performance frameworks, and measurement methodologies.
  • Establish success metrics for campaigns, channels, and customer journeys, ensuring consistency in reporting standards.
  • Lead the integration of AI-driven tools and models to enhance marketing performance, improve attribution accuracy, and provide predictive insights.
  • Manage relationships with third-party vendors.
  • Identify areas where AI can streamline processes, automate insights, or enhance targeting effectiveness.
  • Act as the custodian of first-party marketing data, ensuring frameworks are in place for accurate and compliant data collection and usage.
  • Oversee tracking and reporting of marketing expenditures across App, Web, CRM, and all digital channels.
  • Collaborate with Product, BI, and Data Engineering teams to maintain robust data pipelines and unified data sources.
  • Convert complex datasets into clear, commercially relevant narratives.
  • Present insights to senior stakeholders, influencing decisions on budget allocation, growth opportunities, customer behavior, and channel performance.
  • Facilitate discussions that challenge assumptions and promote data-driven recommendations.
  • Manage, mentor, and develop one direct report, fostering a high-performance culture focused on continuous learning and improvement.

About Debenhams Group

Debenhams Group is an innovative and diverse organization comprising five core fashion brands. With a commitment to leading the online fashion sector, we are continually evolving to meet our customers' needs while embracing new technologies and market opportunities.

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