About the job
About SAMY
SAMY is a leading global network of independent marketing and communications agencies dedicated to harnessing research, technology, strategy, creativity, and performance to provide impactful, data-driven solutions that foster brand growth. With a diverse team of over 1,000 professionals across 15+ offices in 18 countries and servicing 55 markets, we proudly support over 100 prestigious clients with award-winning digital campaigns that span the entire marketing spectrum.
Your Mission
We are in search of a passionate Data Research & Insights Analyst to enhance our dynamic team. In this pivotal role, you will utilize data to generate actionable insights, inform innovative strategies, and optimize campaign effectiveness. The ideal candidate is analytical, inquisitive, and adept at identifying trends that shape creative and strategic decisions.
Key Responsibilities
Data Analysis & Insights: Convert extensive datasets into clear, impactful insights.
Evaluate campaign metrics to discern performance trends and identify optimization opportunities.
Establish and uphold benchmarks for success against industry standards and competitors.
Social Listening & Market Research: Employ social listening tools (e.g., Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to track consumer dialogues, market trends, and competitor activities.
Conduct research to assist account management and strategic planning teams with trend analyses and market evaluations.
Remain updated on the latest industry innovations and developments to enhance strategic direction.
Reporting: Generate quarterly performance reports focusing on brand metrics, category trends, and competitive insights.
Collaborate with cross-functional teams to develop actionable recommendations that guide content creation, campaign messaging, and budget allocation.
