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Demand Generation Marketer

FeatheryToronto
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsThe ideal candidate will possess:Proven experience in demand generation, preferably within the financial services sectorStrong analytical skills and proficiency in data-driven decision-makingExceptional communication skills, both written and verbalAbility to thrive in a fast-paced environment and manage multiple projects simultaneouslyA Bachelor's Degree in Marketing, Business, or a related field is preferred

About the job

Join Our Team at Feathery

Feathery is a pioneering company that streamlines data intake processes for the insurance and wealth management sectors. Leading industry players trust Feathery to enhance critical workflows such as underwriting, client onboarding, and automated account setups.

As we experience rapid revenue growth and increased demand from enterprises, we are expanding our go-to-market strategy to drive pipeline growth and accelerate advancements across financial services.

Why We’re Expanding Our Team

To maintain our momentum, it is crucial to generate high-quality leads across enterprise accounts. We are seeking a Demand Generation Marketer who will spearhead our pipeline generation efforts across multiple channels. This role is perfect for someone who excels at both strategic planning and hands-on execution — a dynamic individual capable of crafting campaigns, rapidly testing ideas, and delivering measurable revenue impact.

You will collaborate closely with Product Marketing, Sales, and Leadership to convert our positioning into effective programs that attract, engage, and convert ideal customers.

Role Overview

In this high-responsibility position, your duties will include:

  • Creating and executing multi-channel demand generation strategies

  • Developing and optimizing campaigns for performance

  • Conducting experiments across various audiences, messaging, and channels

  • Maintaining close alignment with the sales and product marketing teams

You will oversee the entire demand generation engine — from campaign strategy and execution to assessing pipeline impact.

Your Responsibilities

Campaign Strategy & Execution

  • Design and implement multi-channel campaigns involving outbound, paid, content, events, and partnerships

  • Create programs that yield qualified leads within target accounts in the insurance and wealth management sectors

  • Transform product positioning into impactful campaigns and messaging

  • Manage campaign calendars, ensuring synchronization with product launches and go-to-market priorities

Pipeline Generation & Growth

  • Generate inbound and outbound pipeline through innovative and data-driven initiatives

  • Collaborate with SDRs and AEs to enhance account-based and outbound strategies

  • Optimize conversion rates across the sales funnel — from awareness to pipeline and revenue

About Feathery

Feathery is at the forefront of automating data intake processes for the insurance and wealth management industries. Our solutions are trusted by leading firms to enhance their operational efficiency and deliver exceptional customer experiences.

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