About the job
Join Digital Virgo, a leader in mobile payment solutions, as we expand our footprint in the Middle East. We are looking for a dedicated Digital Marketing Analyst to be based in Cairo. In this pivotal role, you will assess marketing performance, provide strategic insights, and contribute to the development of engaging digital campaigns. You will report directly to the Regional Operations Director.
Main Responsibilities:
Performance & Analytics
- Execute competitive analyses including benchmarking, market research, and trend identification.
- Monitor and evaluate marketing activities against clear KPIs and metrics.
- Deliver actionable insights and recommendations to enhance marketing effectiveness.
- Compile structured monthly reports on key performance indicators.
Marketing Strategy & Support
- Contribute innovative ideas for marketing initiatives and campaigns.
- Collaborate with business and marketing teams to amplify campaign impact.
- Assist in the creation of marketing materials and messaging, ensuring alignment with regional trends.
Project & Operations
- Lead small-scale digital projects from inception to completion.
- Engage and update stakeholders (Business, Technical, Operational, Marketing) on project developments.
- Ensure adherence to deadlines by tracking deliverables.
