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Digital Marketing Analyst - Middle East

Digital VirgoNew Cairo 1
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Required Skills:Fluency in English & Arabic (both spoken & written); proficiency in French is a plus.1-3 years of relevant experience. Strong understanding of digital advertising, marketing, and performance KPIs. Analytical mindset with a keen eye for detail and a structured approach. Creative thinker capable of proposing innovative ideas and collaborating with cross-functional teams. Proficiency in productivity tools (e.g., Jira, Looker, Tableau) and Microsoft Office suite (Excel, PowerPoint, Word). Exceptional interpersonal skills: a true team player, effective communicator, and collaborator. Prior experience in the VAS industry is advantageous.

About the job

Join Digital Virgo, a leader in mobile payment solutions, as we expand our footprint in the Middle East. We are looking for a dedicated Digital Marketing Analyst to be based in Cairo. In this pivotal role, you will assess marketing performance, provide strategic insights, and contribute to the development of engaging digital campaigns. You will report directly to the Regional Operations Director.

Main Responsibilities:

Performance & Analytics

  • Execute competitive analyses including benchmarking, market research, and trend identification.
  • Monitor and evaluate marketing activities against clear KPIs and metrics.
  • Deliver actionable insights and recommendations to enhance marketing effectiveness.
  • Compile structured monthly reports on key performance indicators.

Marketing Strategy & Support

  • Contribute innovative ideas for marketing initiatives and campaigns.
  • Collaborate with business and marketing teams to amplify campaign impact.
  • Assist in the creation of marketing materials and messaging, ensuring alignment with regional trends.

Project & Operations

  • Lead small-scale digital projects from inception to completion.
  • Engage and update stakeholders (Business, Technical, Operational, Marketing) on project developments.
  • Ensure adherence to deadlines by tracking deliverables.

About Digital Virgo

The Digital Virgo Group specializes in mobile payment solutions through telecom operator billing. By connecting merchants with operators, we address the increasing demand for digital payments via a secure, rapid, and globally accessible transactional channel. At Digital Virgo, you'll be part of a pioneering, international team with local expertise. Our diverse and multicultural teams collaborate daily, combining their unique skills to drive innovation. We pride ourselves on fostering a work environment that balances ambitious projects with a positive atmosphere, encouraging personal growth and initiative. Discover more about our business and the group at digitalvirgo.com.

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