Digital Marketing Intern – Lifecycle Messaging (Summer 2024)

Gen (Avast + Norton)CZE - Prague

On-site Internship

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.

Experience Level

Entry Level

Qualifications

Ideal candidates should possess strong analytical skills, a creative mindset, and a passion for digital marketing. Experience with A/B testing, data analysis, and customer journey mapping is advantageous. Familiarity with tools such as Google Analytics or similar platforms will be beneficial. A proactive attitude, eagerness to learn, and the ability to work collaboratively in a dynamic team environment are essential.

About the job

Gen (Avast + Norton) is hiring a Digital Marketing Intern for Lifecycle Messaging in Prague for summer 2024. This is a full-time, fixed-term internship running from June 15 to September 15. The role requires on-site presence in Prague and is open to current students or recent graduates able to commit for the full duration.

Role overview

This internship is part of Gen’s growth and monetization team, focusing on improving customer journeys and boosting retention for Norton consumer desktop products. The work centers on in-product marketing projects that support commercial growth.

What you will do

Optimize upgrade screens that appear after Norton installation
Test various offers and messaging strategies
Analyze data to identify which approaches increase subscription rates and extend user engagement
Run experiments and support ongoing marketing initiatives

Requirements

Current student or recent graduate
Available for on-site work in Prague from June 15 to September 15
Interest in digital marketing, customer experience, and data-driven growth

About Gen (Avast + Norton)

Gen (Avast + Norton) is a pioneering global company dedicated to enhancing Digital Freedom through its trusted consumer brands. Our commitment to cybersecurity and financial empowerment has established us as leaders in the industry, serving millions worldwide with innovative solutions that protect and enhance users' digital lives.