Digital Marketing Specialist

SepteoBarcelona

On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Licenciatura en Marketing, Publicidad, Administración de Empresas o campo relacionado. Experiencia en marketing digital en entornos SaaS o B2B. Conocimientos imprescindibles de Webflow para la edición y optimización de páginas de aterrizaje o contenidos web. Conocimientos de SEO técnico y marketing de contenidos. Experiencia demostrable en medios pagados. Dominio de herramientas de análisis y productividad, especialmente Excel, PowerPoint, Google Analytics y plataformas de BI como Power BI o Looker. Experiencia en el uso de herramientas de inteligencia artificial aplicadas al marketing digital (optimización de campañas, generación y prueba de contenidos, análisis de datos, etc.). Experiencia con herramientas como HubSpot, SEMrush, Ahrefs, Hotjar o similares. Capacidad de trabajar en equipo y excelentes habilidades de comunicación.

About the job

Estamos en búsqueda de un/a Especialista en Marketing Digital que se encargará de planificar, implementar y optimizar estrategias de marketing digital. Su objetivo será aumentar la captación de leads cualificados, fomentar el crecimiento del pipeline y mejorar la visibilidad de la marca. Trabajará en estrecha colaboración con los equipos de ventas, producto y contenidos.

Responsabilidades:

Desarrollar y ejecutar campañas de marketing digital multicanal (medios pagados, SEO, redes sociales) para incrementar la visibilidad, el engagement y la generación de leads cualificados.
Gestionar y optimizar campañas de adquisición pagada (Google Ads, LinkedIn Ads, Meta Ads, entre otros).
Colaborar en la estrategia de generación y nutrición de leads para productos SaaS.
Analizar el desempeño de las campañas y del embudo de ventas a través de KPIs.
Editar y optimizar contenidos web en Webflow, manteniendo y mejorando las páginas existentes y asegurando su correcto funcionamiento.
Aplicar principios de SEO y GEO para maximizar la visibilidad y relevancia del contenido web.
Conocimiento de herramientas de automatización de marketing y CRM (HubSpot, Salesforce, Marketo u otros).
Utilizar herramientas de inteligencia artificial para optimizar procesos de marketing digital y mejorar la eficiencia operativa.
Apoyar lanzamientos de productos y campañas de entrada al mercado.
Colaborar en la creación y distribución de activos digitales, diseñando piezas sencillas de forma autónoma (Adobe Creative Suite, Canva, Figma) y coordinando materiales con el equipo de diseño.
Apoyar en la organización y ejecución de eventos corporativos.

About Septeo

En Septeo, estamos unidos, trabajamos juntos y transformamos juntos. Nuestra ambición va más allá; queremos ser imprescindibles en Europa y que Septeo sea reconocido en cada rincón. Estamos detrás de cada momento significativo en la vida, gracias al software que desarrollamos, utilizado por millones: desde una compra inmobiliaria hasta la creación de una empresa. Es una gran responsabilidad, ¿verdad? Esa es nuestra misión, y tal vez pronto, también sea la tuya.¿Estás listo/a para embarcarte en esta aventura?

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Digital Marketing Specialist

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About the job

About Septeo

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