About the job
Saronic Technologies is at the forefront of maritime innovation, pioneering state-of-the-art autonomous solutions that enhance operations at sea. Our commitment to revolutionizing maritime autonomy drives us to develop intelligent platforms that set new industry standards.
Role Overview:
As a Digital Strategist, you will lead the creation and implementation of Saronic’s digital content strategy across various social media platforms and our website. Your mission will be to elevate brand visibility and engagement by transforming Saronic’s mission, technological advancements, and achievements into captivating and relatable stories.
This role is highly dynamic: you will not only define our messaging but also actively contribute to content creation, crafting written material, shaping narratives, and collaborating with internal teams to produce high-quality visuals and stories. The perfect candidate is an adept strategist and a resourceful creator who thrives in a fast-paced, purpose-driven environment.
Key Responsibilities:
Lead and execute a comprehensive multi-channel digital content strategy across social media and our website.
Develop and oversee an editorial/content calendar that aligns with company goals and major milestones.
Create, edit, and publish engaging content across multiple platforms (e.g., LinkedIn, Twitter, website).
Simplify intricate technical concepts into clear, engaging, and accessible narratives.
Collaborate with engineering, product, growth, and leadership teams to unearth and develop impactful stories.
Work with internal teams and external partners to generate visual content (images, short videos, graphics).
Ensure a consistent voice, quality, and messaging across all digital platforms.
Track performance metrics across platforms, including engagement, reach, and audience growth.
Analyze and report on digital metrics, leveraging insights to continually refine strategy.
Optimize content for shareability and audience resonance with a focus on organic reach.
Stay informed about methodologies and best practices in digital storytelling to enhance strategy.
Basic Qualifications:
3–6+ years of experience in digital strategy, social media management, or content marketing.
Exceptional writing and storytelling abilities, adept at distilling complex information.
Proficient in utilizing analytics tools to measure success and guide strategic decisions.
Experience with social media platforms and content management systems.
A collaborative spirit with excellent interpersonal skills.
