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Director of Analytics Enablement

RAPPChicago - RAPP
On-site Full-time $136K/yr - $163K/yr

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Experience Level

Senior Level Manager

Qualifications

Qualifications:Proven experience in analytics and data management, preferably in a marketing context. Strong understanding of various analytics platforms and tools. Excellent interpersonal and communication skills for effective client engagement. Ability to lead projects and drive analytics initiatives from conception to execution. Knowledge of the latest trends in data privacy and digital measurement.

About the job

Join Our Award-Winning Marketing Sciences Team!

About RAPP:

RAPP is a global leader in precision marketing, dedicated to driving growth through empathy and innovation. We harness the power of data, creativity, and technology to craft personalized marketing solutions that resonate with individual clients. Our culture champions diversity and inclusivity, fostering a workplace where every voice is valued.

Our Approach:

At RAPP, we excel in connected data, content, and decision-making. Our talented team of data analysts, strategists, technologists, and creatives work collaboratively to create meaningful customer connections that elevate brand experiences.

Your Role:

As the Director of Analytics Enablement, you will play a pivotal role in optimizing our analytics processes across client projects. You will provide expert consultation and develop technical solutions that meet measurement and reporting objectives. Your expertise in data collection from various platforms—including ESPs, digital media, web analytics, and tag management systems—will ensure that we maintain accurate tracking architectures and conventions.

Your Responsibilities:

  • Engage directly with clients and partners, fostering trust through effective communication and thorough documentation.
  • Create impactful client-facing documents, including presentations, business requirements documents (BRDs), use cases, and issue post-mortems.
  • Educate clients and colleagues on industry analytics trends and data privacy matters, such as cookie loss, Apple MPP, consent management, and the implications of AI in digital measurement.
  • Conduct comprehensive client discovery sessions to understand specific analytics needs.

About RAPP

RAPP is a cutting-edge precision marketing agency under Omnicom’s Precision Marketing Group, with over 2,000 professionals across 15 global markets. We are committed to driving our clients' growth through innovative solutions and a deep understanding of individual customer needs.

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