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Director of Audience Analytics

MediabrandsNew York, New York, United States
On-site Full-time $145K/yr - $165K/yr

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Experience Level

Senior Level Manager

Qualifications

The ideal candidate will have a proven track record in audience analytics, data science, and project management. You should possess strong leadership skills, guiding your team to enhance data capabilities and streamline processes. Expertise in database querying and data mining, along with proficiency in descriptive and exploratory statistics, is essential. You will be expected to develop a structured approach to business and audience analyses to provide actionable insights. The ability to foster trusted relationships with both internal teams and external clients is critical.

About the job

The Audience Analytics team is dedicated to enhancing our data-driven products and services across the agency while evolving and future-proofing our clients' audience-first, data-centric, and outcome-driven strategies for all media purchases. Operating under the analytics craft, the Audience Analytics Team collaborates cross-functionally to connect the agency's proprietary people-based data, empowering data-informed decision-making throughout planning and activation to optimize clients' business results.

As the Director of Audience Analytics, you will deliver data-informed insights and solutions guiding the development and execution of addressable audience strategies. You will utilize advanced data science and analytics techniques, leveraging the agency's proprietary data assets to significantly advance clients' media data efforts. You will work closely with managers within the Analytics function and cross-functional teams to modernize Initiative's audience-first approach and elevate addressable data thinking.

About Mediabrands

Mediabrands is a leading global media agency network, specializing in data-driven marketing solutions. We leverage proprietary data and analytics to deliver innovative strategies that drive business outcomes for our clients.

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