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Director of Partner Marketing

CrestaSan Francisco, CA, New York, New York, Remote
Remote Full-time $180K/yr - $180K/yr

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Experience Level

Senior Level Manager

Qualifications

To succeed in this role, you should possess a strong background in partner marketing, with demonstrated experience in developing and executing successful marketing strategies. Exceptional communication skills, both written and verbal, are essential for crafting compelling messaging and building strong partner relationships. A proven track record of managing multi-channel marketing campaigns and familiarity with AI or technology sectors will be advantageous. You should also be adept at analyzing marketing performance metrics to optimize strategies and achieve business goals.

About the job

Cresta is dedicated to transforming the landscape of customer conversations into a significant competitive edge by maximizing the potential of the contact center. Our innovative platform seamlessly integrates cutting-edge AI with human intelligence, enabling contact centers to uncover customer insights, streamline conversations, and empower team members to enhance their efficiency. Originating from the esteemed Stanford AI lab, Cresta was co-founded by Sebastian Thrun, the visionary behind Google X, Waymo, and Udacity. Our executive team also features CEO, Ping Wu, co-founder of Google Contact Center AI, and Tim Shi, an early member of OpenAI.

We have curated a world-class team of AI and ML specialists, market leaders, and top investors, including Andreessen Horowitz, Greylock Partners, and Sequoia, alongside former AT&T CEO John Donovan. Our esteemed clientele includes notable brands such as Intuit, Cox Communications, Hilton, and Carmax, and we have been recognized by Forbes and Bain Consulting as one of the premier private AI companies globally.

Embark on this exciting journey with us to redefine the workforce through AI. The future of work is now, and it’s at Cresta.

ABOUT THE ROLE:

We seek a remarkable Director of Partner Marketing to establish and lead Cresta’s partner marketing function from its inception. In this prominent role, you will be responsible for the strategy and implementation of scalable partner marketing initiatives designed to enhance partner-sourced and partner-influenced pipelines across ISVs, systems integrators, GSIs, cloud marketplaces, and strategic alliances. You will play a pivotal role in shaping one of Cresta’s rapid growth sectors and strategically significant go-to-market channels, directly influencing pipeline, revenue, and market positioning.

RESPONSIBILITIES:

  • Develop and execute the vision and strategy for Cresta’s global partner marketing function, creating scalable programs that generate partner-sourced and partner-influenced pipelines.
  • Design and implement a partner marketing model that accommodates various partner types, products, segments, and regions.
  • Create partnership-specific messaging frameworks, joint value propositions, and supportive materials that empower partners to effectively market and sell collaborative solutions.
  • Collaborate closely with partner engagement teams to ensure alignment and coherence in marketing efforts.

About Cresta

Cresta is at the forefront of revolutionizing customer interactions through innovative AI solutions. We harness the power of artificial intelligence to enable organizations to gain valuable insights from customer conversations and enhance operational efficiency. With a leadership team comprised of pioneers in AI and a commitment to excellence, Cresta is recognized as a leader in the AI space, delivering cutting-edge solutions that empower businesses to thrive in a competitive landscape.

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