companyGuidepoint logo

Director of Quantitative Panel, Market Research

GuidepointNew York, New York, United States
Hybrid Full-time $190K/yr - $230K/yr

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Senior Level Manager

Qualifications

10+ years of experience overseeing an international market research panel or a large membership organization, preferably in the medical or enterprise B2B space. Experience with database and contact management in CRM or market research panel management platforms (Forsta, Qualtrics, RallyUXR) or other SQL-based tools. Proficient in email marketing, outreach strategies, and campaign optimization. Experience collaborating with technical teams on data engineering and web development projects. Excellent communication and stakeholder engagement skills.

About the job

Join Guidepoint's dynamic Market Research Team as the Director of Quantitative Panel, where you will spearhead the growth, management, and maintenance of our expert research community for quantitative surveys. This pivotal role involves crafting outreach strategies, ensuring panel quality and health, and overseeing custom recruitment operations to enhance our panelist experience.

This is a hybrid role based in our New York office, with an option for full remote work.

Key Responsibilities: 

  • Lead the management of Guidepoint’s quantitative survey panel community, focusing on database administration, respondent engagement, retention metrics, and customized recruitment strategies.
  • Collaborate with both internal and external vendors to create tools and systems for feasibility assessments in research and project bidding for quantitative survey initiatives.
  • Provide strategic direction on panelist engagement, optimizing both email outreach and alternative invitation methods to enhance community participation.
  • Partner with IT/Engineering to ensure seamless integration between Guidepoint’s expert network and quantitative respondent databases, maintaining data accuracy and comprehensiveness.
  • Work alongside the Advisor Relations team to develop a response strategy and playbook addressing survey-related advisor concerns, including technical issues, survey satisfaction, and incentive management.
  • Oversee the expansion of the panel through custom recruitment efforts, managing both personnel and systems like ContactOut and AggKnowledge to meet project demands and bolster proactive sales capabilities.
  • Ensure panelist quality through effective vetting systems, promptly addressing any quality concerns by quarantining or removing panelists who do not meet established thresholds.
  • Perform additional duties as required.

Qualifications: 

  • A minimum of 10 years of experience managing an international market research panel or a large membership organization, with a preference for backgrounds in the medical or enterprise B2B sectors.
  • Proficiency in database and contact management utilizing a CRM or market research panel management platform (e.g., Forsta, Qualtrics, RallyUXR) or other SQL-based data management tools.
  • Experience in email marketing, outreach techniques, A/B testing, and campaign optimization.
  • Strong collaboration skills with technical product and engineering teams on data engineering and web development projects.
  • A demonstrated ability to engage with diverse stakeholders and drive community growth and satisfaction.

About Guidepoint

Guidepoint is a global leader in providing expert consulting services, connecting clients with knowledgeable professionals in various industries. Our Market Research Team is dedicated to delivering high-quality insights through innovative quantitative and qualitative methodologies, ensuring our clients make informed decisions.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.