About the job
About SmartFinancial
SmartFinancial is a pioneering insurance technology platform that is revolutionizing the way consumers engage with insurance providers. Our intelligent marketplace seamlessly connects high-intent shoppers with the most suitable carriers and agents across diverse channels, providing real-time results at scale. As we continue to expand rapidly, we seek bold, analytical, and driven marketers to help propel our growth further.
About the Role
We are on the lookout for a seasoned Email Partnerships Manager to join our dynamic performance marketing team and spearhead the strategy and execution of our third-party email marketing initiatives. This pivotal role is essential for broadening our reach and attracting high-intent insurance shoppers to our marketplace. You will oversee the daily management of email publishers, formulate campaign strategies, ensure compliance across channels, and collaborate closely with cross-functional teams to maximize performance.
This is a high-impact, results-oriented position designed for an individual who excels at cultivating partnerships, thrives on data analysis, and possesses a knack for scaling successful campaigns.
Responsibilities
- Manage all facets of our third-party email marketing partnerships, including onboarding, performance monitoring, and optimization.
- Design and implement profitable email campaigns that align with CPA objectives and business goals.
- Assess traffic quality and ensure adherence to internal policies and industry standards.
- Act as the liaison between external partners and our internal creative and technical teams to successfully execute campaigns.
- Analyze performance reports, partner insights, and attribution data to inform strategic decisions.
- Collaborate with our growth, product, and analytics teams to enhance user engagement and conversion rates from email traffic.
- Identify new partnership opportunities and expand successful relationships.
Compensation
- Potential to achieve on-target earnings exceeding $200,000.
- Equity: Stock options available.
What We're Looking For
- 3+ years of experience in digital marketing, particularly in email marketing, affiliate management, or performance partnerships.
- In-depth understanding of email publishers and the affiliate marketing ecosystem.
- Demonstrated ability to manage campaigns effectively in alignment with CPA goals and optimize for ROI.
- Strong analytical skills with proficiency in working with performance data and dashboards.
- Effective communicator, capable of managing relationships with both internal and external stakeholders.
- Detail-oriented and exceptionally organized, with the capacity to handle multiple projects concurrently.
- Experience in insurance, financial services, or other regulated sectors is a plus.
What We Offer
- Competitive base salary, commissions, and performance bonuses.
- 401(k) plan with company matching.
- Comprehensive health, dental, and vision insurance.
