Market Development Manager - MDS, Levent

As the Market Development Manager for MDS in the Levant region, you will spearhead strategic initiatives aimed at expanding our market presence. You will collaborate with cross-functional teams to drive innovative solutions, enhance customer engagement, and achieve business objectives. Your role will involve market analysis, relationship building, and the im…

Role Overview Progressoft is hiring a Marketing Operations Officer in Amman, Jordan. This role centers on optimizing the operational side of marketing: ensuring accurate data, improving automation, and making campaign performance visible and actionable. The officer will manage the marketing database, oversee automation and digital campaigns, and turn performance data into recommendations for better results. What You Will Do Implement and manage marketing automation activities, including email campaigns, nurturing workflows, segmentation, and performance tracking through the marketing automation platform. Develop, monitor, and analyze detailed campaign performance reports. Translate analytics into clear insights and recommendations for optimization. Maintain and improve the marketing database, focusing on governance, enrichment, quality control, and alignment with CRM standards for segmentation and data hygiene. Oversee the full process of digital campaign execution across channels such as LinkedIn, paid media, email, and landing pages. Ensure accurate tracking, reporting, and ongoing performance improvement. Manage digital campaign budgets, keeping spending efficient and aligned with KPIs and revenue goals. Create structured dashboards that track MQL generation, engagement metrics, campaign ROI, and funnel contributions. Identify and resolve process gaps in marketing operations by introducing streamlined workflows to boost efficiency, accuracy, and scalability. Keep up to date on marketing technology, automation practices, and data governance standards to advance operational maturity.

As a vital member of our team, the Field and Partner Marketing Specialist will spearhead impactful marketing initiatives across the region, ensuring measurable business growth. This position is responsible for the comprehensive planning, execution, and analysis of marketing strategies, directly contributing to our business objectives.This hands-on role demands a proactive approach in event execution, maintaining accountability for lead quality, pipeline influence, and revenue generation. You will collaborate extensively with both internal teams and external partners.Working closely with Sales and Partnerships, you’ll translate business priorities into effective marketing programs, leveraging data insights to optimize outcomes and maximize ROI.Key Responsibilities:Organize and execute 10 to 12 field and partner events quarterly in designated markets.Collaborate with internal teams to create and implement integrated marketing initiatives that align with immediate and long-term business goals.Develop co-marketing strategies with partners including AWS, Microsoft, and other strategic technology providers.Engage with Sales and SDR teams on account targeting, managing invitations, tracking attendance, and conducting post-event follow-ups.Ensure precise lead capture and qualification, facilitating timely handover to Sales.Monitor and report on event performance metrics, including revenue influence, SQLs generated, and lead-to-SQL conversion rates.Maintain event trackers and dashboards, ensuring high data accuracy in CRM updates.Identify and enhance underperforming activities through improvements in format, messaging, or execution.Support various engagement formats including roundtables, executive dinners, webinars, roadshows, and partner events.

Join us at Jobs for Humanity as a Growth & Business Development Manager, where you will play a pivotal role in expanding our outreach and impact in the community. Your strategic vision will help us identify new opportunities and partnerships that align with our mission to connect marginalized communities with employment opportunities.In this dynamic position, you will collaborate with cross-functional teams, develop innovative business strategies, and leverage data-driven insights to drive growth. If you are passionate about making a difference and possess a strong background in business development, we want to hear from you!

Job Title: Trade Marketing OfficerDepartment: Sales & MarketingReports To: Brand & Trade Senior ManagerJob PurposeThe Trade Marketing Officer plays a pivotal role in executing trade marketing strategies and promotional initiatives across various sales channels. This position is essential in ensuring outstanding brand visibility, effective promotion execution, and seamless alignment between marketing and sales to enhance product performance and increase market share.Key Responsibilities1. Trade Marketing Execution- Execute trade marketing and promotional plans across both modern and traditional trade channels.- Enhance in-store visibility through effective use of POS materials, displays, and activation programs.- Collaborate with sales teams to guarantee timely and efficient execution of trade promotions.2. Channel & Customer Support- Assist in creating and customizing trade programs tailored for key accounts, wholesalers, and retailers.- Equip sales teams with essential promotional materials, planograms, and execution guidelines.- Monitor and analyze competitor activities, pricing, and in-store promotions to stay ahead in the market.3. Merchandising & Visibility- Maintain product visibility and merchandising standards consistent with brand guidelines.- Conduct regular market visits to evaluate execution quality and identify areas for improvement.- Oversee the distribution and effective utilization of promotional and visibility materials.4. Data Analysis & Reporting- Track and evaluate the performance of trade marketing activities, preparing comprehensive post-promotion evaluations.- Analyze sell-out data, ROI, and promotion effectiveness to generate actionable insights.- Compile monthly performance and market trend reports for management review.5. Coordination & Communication- Work synergistically with Brand, Sales, and Supply Chain teams to ensure cohesive marketing and sales strategies.- Assist in budget management, ensuring that trade marketing expenditures remain within approved limits.- Foster strong communication with internal and external stakeholders to facilitate smooth project execution.

Role overview jeeny seeks a Junior Market Intelligence Associate based in Amman. This position plays a key part in supporting the team by collecting, analyzing, and interpreting market data. The insights produced help inform business decisions and provide a clearer understanding of current market trends and consumer behavior. What you will do Assist in gathering data about markets and competitors Analyze collected information to identify trends and patterns Help interpret findings to align with company objectives Contribute to reports that influence business strategy What helps in this role Strong analytical skills Keen attention to detail Interest in market research and understanding consumer behavior

We are seeking a dynamic Growth Marketing Analyst Specialist to join our team at Zain Cash. In this pivotal role, you will harness data to inform marketing strategies and enhance customer engagement. You will be responsible for transforming data into actionable insights that will shape our approach to business challenges. Your expertise will also be vital in monitoring and optimizing cross-selling and up-selling campaigns to boost our active customer base.Key ResponsibilitiesDevelop and execute comprehensive market research plans, track trends, and analyze competitors’ activities to create updated market reports that provide crucial insights for decision-making.Analyze data and generate insightful reports and dashboards, presenting key performance indicators (KPIs) to optimize Customer Value Management (CVM) activities and enhance customer value.Utilize customer profiling and available data to segment customers geographically, demographically, psychographically, and behaviorally, enabling targeted marketing campaigns.Effectively communicate complex data in a straightforward, actionable manner.Visualize data optimally for various use cases to drive insights.Transform data into a format suitable for rigorous analysis.Innovate new frameworks for data collection and build tools to automate this process.Explore extensive data sets to extract valuable information.Create comprehensive reports and presentations for business applications.Develop and manage cross-selling and up-selling campaigns across all channels to increase revenue and enhance customer engagement.Implement retention programs and campaigns to ensure long-term customer commitment and maximize lifetime value.Identify opportunities for forecasting, statistical modeling, segmentation, and data-driven analysis to enhance customer acquisition, retention, and value extraction strategies.Conduct data mining processes to uncover patterns and relationships related to subscriber forecasting, churn rates, customer segmentation, and behavior profiling.Support the development and implementation of marketing plans for the Business Marketing segment to drive customer retention and acquisition.Monitor and analyze post-launch results of promotional campaigns, updating dashboards with insights on uptake, targeted segments, additional revenues, and channels used.Assist in building business cases for new promotional campaigns by forecasting expected uptake based on historical data and target segments.

Role overview Syngenta Group is looking for a Digital Marketing Specialist based in Amman to help drive growth in South & East Asia and America. This position focuses on building and carrying out digital marketing strategies that raise brand visibility and connect with customers across these regions. What you will do Create and execute digital marketing plans tailored to the needs of South & East Asia and American markets Track and evaluate campaign performance using analytics tools Collaborate with cross-functional teams to develop content and campaigns that reflect local market requirements Ensure digital marketing activities support overall business objectives Requirements Background in digital marketing and campaign management Skill in analyzing data and refining strategies based on results Ability to work well with teams across different regions Knowledge of market trends in South & East Asia and America

Join our dynamic team at Progressoft as a .NET Developer! We are seeking an enthusiastic individual with 1 to 3 years of experience in the field to contribute to our innovative projects.Key ResponsibilitiesDevelop and sustain scalable applications utilizing C# and .NET Core.Design and optimize RESTful APIs adhering to industry best practices, which includes implementing appropriate HTTP protocols, routing, middleware, and OpenAPI/Swagger documentation.Create and maintain cross-platform libraries for enhanced compatibility.Develop responsive and user-centric front-end interfaces using HTML, CSS, and JavaScript, with experience in Angular for more advanced frontend functionalities.Seamlessly integrate frontend applications with backend services, effectively managing asynchronous operations using promises and observables.Utilize Git for version control, including change commits, branching, and merging processes.Adhere to best coding practices like SOLID principles, design patterns, test-driven development (TDD), and dependency injection (DI).Participate in product architecture discussions, engaging in code reviews and refactoring tasks when necessary.

Join our dynamic team as a Backend Developer Specialist at Zain Cash, where you will leverage your expertise in .NET Core development, system integration, and API design. This pivotal role involves crafting and sustaining resilient backend services that drive our digital platforms. You will take charge of designing, implementing, and optimizing APIs, microservices, and database-driven features, alongside integrating various internal and external systems.The ideal candidate will exhibit strong technical acumen, experience in deploying applications on both Linux and Windows environments, and a collaborative spirit to work seamlessly with cross-functional teams in a high-availability, security-centric environment.Key Responsibilities:Design and implement high-performance, secure RESTful APIs utilizing C# .NET Core.Employ modern design patterns (e.g., dependency injection, repository pattern) to ensure scalable and maintainable backend services.Construct microservices and reusable components to meet business and platform requirements.Integrate backend systems with internal services, third-party platforms, and external APIs.Implement and oversee enterprise application integrations utilizing API gateways, service buses, or messaging systems.Guarantee secure authentication and authorization flows (OAuth2, JWT, SAML).Develop and sustain relational databases (primarily Oracle), including complex queries, stored procedures, indexing, and optimization.Ensure effective data modeling, access layer design, and transaction management.Establish and maintain unit tests, integration tests, and automated validation pipelines.Monitor, debug, and enhance backend services for performance, reliability, and security.Collaborate closely with frontend developers, QA, product managers, and business stakeholders.Translate business needs into technical specifications and robust backend architectures.Produce clear technical documentation for APIs, services, and data flows.

As an Associate Core Systems Developer, you will play a vital role in the development, support, and maintenance of the bank's software systems. Your primary responsibility will be to design and build systems that align with the specifications provided by business and system analysts.Your key responsibilities include:1. Analyzing business requirements and transforming them into functional application features.2. Writing high-quality source code with clear documentation, comprehensive logs, and ensuring timely completion of applications.3. Conducting unit and integration testing prior to launching into User Acceptance Testing (UAT).4. Performing both functional and non-functional testing to ensure system reliability and performance.5. Evaluating and updating existing applications to incorporate new features in collaboration with business analysts and product owners.6. Managing version control and maintaining detailed release notes.7. Creating step-by-step flowcharts to outline system processes.8. Recommending and implementing software upgrades to enhance existing systems.9. Diagnosing and resolving issues within systems while providing ongoing maintenance and support.10. Configuring systems for new products and change requests.11. Assisting the QA team during User Acceptance Testing.12. Complying with internal policies and regulations.

Who Are WeAt Foodics, we are pioneering the future of restaurant management and payment technology. Established in 2014, we have our headquarters in Riyadh and operations in five countries, including the UAE, Egypt, Jordan, and Kuwait. Our services reach over 35 countries globally, and our innovative solutions have facilitated the processing of over 6 billion orders, making us one of the fastest-growing SaaS companies in the MENA region. Our recent funding round raised $170 million, marking the largest SaaS investment in the region, enhancing our capabilities to empower business owners.The Role OverviewWe are seeking a talented Android Developer to join our dynamic mobile development team. If you are passionate about creating exceptional Android experiences and are eager to explore the frontiers of mobile technology to develop the next generation of Foodics applications, we want to hear from you!Ready to take on this exciting opportunity? Apply now!Your Responsibilities Take an active role in our remote mobile development team, responsible for designing and implementing advanced features and components for our Android platform. Utilize Object-Oriented and functional programming design principles to develop project solutions independently. Collaborate with a group of skilled Android developers to create outstanding native applications. Engage closely with product management and UX teams to transform concepts into delivered products through superior software design, coding, and processes. Continuously explore, assess, and integrate new technologies to enhance development efficiency. Diagnose and troubleshoot issues with minimal guidance, identifying workflow bottlenecks and proposing scalable, bug-free solutions. Participate in testing and documentation efforts. Contribute to peer code reviews, pair programming, and technical evaluations of architectural proposals. This is a fully remote position, allowing you the flexibility to work from anywhere in the world! What We Are Looking For A Bachelor's degree in Computer Science, Software Engineering, or a related field. A minimum of 2 years of experience in native Android development. Experience with publishing one or more Android applications on the App Store. Proficiency in building Android applications using Kotlin. Familiarity with offline storage, threading, and performance optimization techniques. Exceptional debugging skills for resolving complex issues. Experience in integrating with RESTful APIs. Proficient in version control using Git. Familiarity with open-source libraries and dependency management tools. Understanding of Android design principles and user interface guidelines.

Join our dynamic team at khibraty as a Lead Full-Stack Developer in a full-time remote contractor role. We seek a seasoned professional who pays attention to detail and can take charge of our existing mobile app codebase. In this pivotal position, you will lead hands-on architecture and development efforts across our product backlog, delivering new features, maintaining the production environment, and enhancing platform robustness as we expand our user base significantly.Our product utilizes React Native / Expo and Firebase, including Firestore, with substantial integration with Google Calendar. You will work closely with our Founder, CTO, and Product Manager, driving the feature set, converting requirements into clear technical solutions, and ensuring that releases are stable, thoroughly tested, and well-documented. Reporting directly to the CTO, you will be instrumental in shaping our growth strategy.This position is perfect for someone passionate about developing consumer products from the ground up, who thrives in a fast-paced startup environment, and values technical excellence, clear communication, and dependable delivery.Key ResponsibilitiesArchitecture & Technical LeadershipOversee the existing React Native / Expo and Firebase codebase, ensuring stability, maintainability, and structure.Lead architectural decisions to enhance scalability, performance, reliability, and development speed, with support from the CTO.Identify and mitigate technical debt; evolve architecture to support rapid feature development and a growing user base.Establish and refine engineering best practices, including coding standards, review processes, and release hygiene.Full-Stack Development (Mobile, Backend, Web)Implement new features and enhancements from the product backlog across mobile and backend systems.Develop and manage Firebase/Firestore data models, security rules, and backend logic as necessary.Engage deeply with Google Calendar syncing and related integrations to ensure data accuracy and an exceptional user experience.Contribute to future web implementation needs using React, ensuring a cohesive cross-platform architecture.Troubleshoot production issues, apply fixes, and continually enhance app performance and stability.Delivery, Quality, and CollaborationWork closely with the Founder, CTO, and Product Manager to clarify requirements and explore trade-offs, driving practical solutions aligned with product goals.Break down initiatives into well-defined technical tasks, providing accurate estimates and delivery plans.Maintain high standards for quality, including unit testing, edge case considerations, regression safety, and release readiness.

Join our dynamic team at Progressoft as an experienced Java Developer! In this role, you will be instrumental in designing and implementing server-side components for innovative financial services, utilizing the latest technologies. Your expertise will help us deliver high-performance and high-availability applications that are crucial to mission-critical systems.Key Responsibilities:Architect and develop high-volume, low-latency applications for critical systems, ensuring peak performance and availability.Engage in all stages of the software development life cycle, contributing insights and expertise.Craft well-designed, testable, and efficient code.Verify that designs are compliant with project specifications.Drive continuous improvement by exploring new technologies and presenting alternatives for architectural review.

Job Title: Senior Next.js Developer (tRPC & Fastify)Location: On-site / HybridExperience: 4+ YearsEmployment Type: Full-timeJoin our dynamic team at khibraty as a Senior Next.js Developer. We are looking for a talented developer who possesses extensive hands-on experience in tRPC and Fastify. You will play a critical role in designing and building high-performance, scalable web applications utilizing modern full-stack TypeScript technologies.Key Responsibilities:Develop, maintain, and optimize Next.js applications (App Router & Pages Router)Create end-to-end type-safe APIs using tRPCDesign and implement backend services with FastifyWrite clean, scalable, and well-tested TypeScript codeIntegrate with databases, authentication systems, and third-party APIsEngage in code reviews and contribute to technical decision-makingRequired Skills & Qualifications:4+ years of experience in JavaScript / TypeScriptDemonstrated expertise in Next.jsDeep understanding of tRPC (type-safe APIs)Experience with REST & real-time APIsStrong grasp of server-side rendering (SSR), static generation (SSG), and edge functionsProficient in PostgreSQLExperience with authentication mechanisms (NextAuth, JWT, OAuth)Familiarity with Docker and CI/CD pipelinesSolid understanding of web performance and security best practicesNice to Have:Experience with Prisma or Drizzle ORMFamiliarity with cloud services (AWS, GCP, Vercel)Experience with monorepos (TurboRepo, Nx)Knowledge of WebSockets & real-time featuresWhat We Offer:Competitive salaryFlexible working hours / remote setupOpportunities for career growth and leadershipModern tech stack with real ownershipA collaborative and high-performance engineering culture

Job SummaryAs a Branch Manager, you will play a pivotal role in steering the overall performance of the branch. Your responsibilities will encompass leading sales, enhancing operations, ensuring exceptional customer service, maintaining quality assurance, and fostering team development. You will strive to achieve key performance indicators (KPIs) while ensuring compliance and alignment with our strategic objectives. The sales performance will be evaluated separately by program (Caribbean and European), and the success of your team will directly impact their eligibility for incentives.Key Responsibilities1. Sales Leadership: Drive the branch’s sales team to meet and surpass monthly and annual sales goals.Monitor individual and team performance, implementing corrective action plans as necessary.Independently track Caribbean and European program performance to ensure accurate incentive distribution and tailored strategies.2. Financial Management:Ensure timely follow-up on FFP payments, invoices, and receipts.Collaborate with the finance department to ensure financial accuracy and accountability.Minimize discrepancies and promote cost efficiency within the branch.3. Team Management:Recruit, train, and mentor staff to cultivate a skilled and motivated team.Regularly assess team productivity and branch health through performance reviews.Foster a collaborative, accountable, and results-driven work environment.4. Quality Assurance:Ensure prompt and professional responses to leads, complete document submissions, and appropriate CRM usage.Oversee office readiness and operational effectiveness daily.Maintain data integrity and high-quality client engagement throughout the sales process.5. Customer Relations:Efficiently resolve client complaints while upholding brand reputation.Ensure customer satisfaction through a seamless and supportive experience.Prevent legal escalation and reinforce client trust.6. Marketing Collaboration:Work with the marketing team to implement local campaigns and initiatives.Provide insights on market trends and customer feedback to guide marketing strategies.Enhance brand visibility and client engagement in your region.

Role OverviewThe Human Resources Manager is instrumental in fostering a robust, values-oriented culture while enhancing leadership capabilities throughout the organization. With 4-5 years of comprehensive HR experience, this role integrates hands-on HR operations with strategic initiatives aimed at elevating employee engagement, leadership effectiveness, and overall organizational development. Key Responsibilities1. Culture & Engagement Champion the integration of organizational values through HR processes, including onboarding, performance assessments, and employee engagement initiatives. Assist in the creation and implementation of employee engagement programs such as team-building activities, recognition schemes, and wellness initiatives. Collect and analyze feedback via surveys, focus groups, and exit interviews, providing insightful reports to senior leadership. Serve as a culture ambassador, exemplifying collaboration, inclusivity, and accountability. 2. Leadership Support & Development Collaborate with department leaders to identify training and coaching needs for team leads and managers. Organize and facilitate leadership development workshops, onboarding sessions for new managers, and peer-learning circles. Offer guidance to managers on performance management practices, effective feedback conversations, and conflict resolution strategies. Document leadership development activities, tracking participation and evaluating impact. 3. HR Processes & Employee Relations Execute HR policies and ensure employee awareness of HR guidelines and procedures. Provide advice and support to employees and managers on HR queries, employee relations, and grievance processes. Ensure adherence to local labor laws and regulations. Prepare HR dashboards and reports on key metrics such as turnover, engagement, and recruitment. 4. Talent & People Operations Oversee the complete onboarding process for new hires, ensuring alignment with organizational culture. Manage performance management cycles, including goal setting, mid-year reviews, and annual assessments. Facilitate succession planning by tracking employee development and readiness for advancement. Maintain HR information systems, ensuring accuracy of employee records, contracts, and compliance documentation. Qualifications & Skills Bachelor’s degree in Human Resources, Business Administration, or a related field is required. A Master’s degree or relevant professional HR certification (e.g., SHRM-CP, CIPD) is preferred. 4-8 years of experience in HR generalist or management roles. Proficient experience in employee engagement and/or leadership development programs. Exceptional interpersonal and facilitation abilities. In-depth knowledge of labor laws and HR operations. Capacity to balance operational responsibilities with employee development initiatives.

As a Sales Development Representative (SDR) at Zain Technology, you will play a pivotal role in fostering pipeline growth by identifying, engaging, and qualifying new business opportunities across enterprise, corporate, and government sectors. This position emphasizes proactive outbound prospecting, establishing early-stage relationships, and generating high-quality leads that contribute directly to revenue growth.The SDR will collaborate closely with Account Managers and Sales teams, ensuring that qualified prospects are effectively guided through the sales process, thereby supporting Zain Technology’s expansion in critical ICT solution areas.Key Responsibilities:Pipeline Generation & ProspectingInitiate outbound prospecting efforts to cultivate qualified leads and new business opportunities.Identify and analyze target accounts across enterprise, corporate, and public sector markets.Conduct structured outreach through phone calls, emails, and digital engagement strategies.Arrange meetings and discovery sessions with key decision-makers and influencers.Lead Qualification & Opportunity DevelopmentEvaluate prospects based on their business needs, buying intent, decision-making structure, and strategic alignment.Collect insights into customer environments, challenges, and future initiatives.Ensure consistent follow-up to nurture prospects until qualified opportunities arise.Sales CollaborationWork closely with Account Managers to transition qualified leads into active opportunities.Deliver comprehensive handover notes, detailing customer context, needs, and engagement history.Contribute to larger sales initiatives aligned with Zain Technology’s ICT offerings.CRM & ReportingMaintain accurate records within Salesforce CRM, documenting prospect activity, pipeline updates, and engagement results.Assist with reporting needs and ensure data accuracy throughout sales processes.

Join Zain Cash Jordan as a Frontend Developer (Mobile App Specialist) and take charge of crafting, developing, and maintaining high-quality, user-centric web and mobile interfaces for our cutting-edge fintech platform. We seek an individual with a solid understanding of contemporary frontend technologies, responsive design principles, and the latest UI/UX best practices. In this role, you'll collaborate with diverse teams to deliver seamless, secure, and engaging digital experiences.Key ResponsibilitiesMobile Application Development: Design, create, and uphold efficient, reusable, and reliable React Native code for our fintech mobile applications.Collaborative Development: Partner with product managers, designers, and backend developers to introduce new features and enhance existing functionalities.Performance Optimization: Identify and rectify performance bottlenecks to guarantee smooth and responsive user experiences.Code Quality Assurance: Write clean, maintainable, and well-documented code. Conduct code reviews to ensure adherence to best practices.API Integration: Integrate with RESTful APIs and third-party services to facilitate seamless data exchange and functionality.Debugging and Troubleshooting: Identify, debug, and resolve issues to maintain application stability and reliability.Continuous Learning: Stay updated with the latest industry trends, technologies, and best practices in mobile app development.Security Implementation: Apply security best practices to safeguard sensitive financial data and ensure compliance with industry standards.Testing: Develop unit and integration tests to ensure application robustness.

About the RoleJoin our dynamic team as an Engineering Manager (Backend) at a rapidly expanding, product-focused technology company that is making waves in the consumer tech and food delivery industries.This role uniquely blends people leadership with hands-on technical influence. You will be responsible for leading and nurturing a talented backend engineering team, collaborating closely with Product, Mobile, Design, QA, and DevOps to create scalable, high-quality solutions. The ideal candidate possesses extensive backend knowledge, strong architectural insight, and a genuine enthusiasm for developing and mentoring high-performing teams.Key ResponsibilitiesGuide, mentor, and cultivate the growth of a backend engineering team, assisting in their technical and career development.Work collaboratively with Product, Design, Mobile, and QA teams to deliver robust, scalable solutions.Oversee backend technical planning, architectural decisions, and code quality standards.Strike a balance between immediate delivery demands and long-term technical vision and scalability.Conduct regular one-on-one meetings, performance evaluations, and career development discussions.Promote a culture of collaboration, accountability, innovation, and continuous improvement.Manage team capacity, recruitment strategies, and resource distribution.Encourage and uphold engineering best practices, including CI/CD, code reviews, and automated testing.Collaborate with leadership to align backend technical projects with overarching business goals.