About the job
Greetings! We appreciate your interest in Lightspeed.
Are you on the lookout for a fresh opportunity, or simply exploring the market? If so, you may have landed in the perfect spot!
We are in search of an Outbound Growth Manager to become a pivotal member of our Growth team at Lightspeed. This role will act as the essential strategic bridge between Marketing and Sales, responsible for designing, building, and optimizing our new business strategy with a strong emphasis on outbound sales efforts. We need an energetic, data-driven professional to lead our Go-To-Market strategy across key regions.
***This position can be based in London, Amsterdam, Ghent, Berlin, or Paris***
Key Responsibilities:
- Regional Strategy & Targeting: Spearhead the Outbound Sales Strategy in designated regions. Analyze the Total Addressable Market (TAM) and collaborate with Product Marketing to identify high-value Ideal Customer Profile (ICP) segments.
- Process & Playbook Design: Enhance and streamline the complete outbound sales process, from initial outreach to opportunity creation.
- Scoring & Prioritization: Develop and implement a data-centric lead scoring system to ensure sales representatives prioritize the most promising and valuable leads effectively.
- AI Integration: Propel our GTM strategy by leveraging AI tools and automation platforms to enhance lead generation and enablement, boosting sales rep efficiency and personalized outreach at scale.
- Feedback & Alignment: Establish a formal feedback loop with the Sales team to gain insights into closed won/lost reasons, facilitating continuous improvement in messaging and processes.
- Sales Territory Optimization: Strategically manage operational decisions around lead distribution, territory structuring, and resource allocation within the CRM to ensure optimal market coverage and focus on high-priority accounts.
- Internal Stakeholder Management: Foster strong collaborative relationships across Marketing, Sales, and Revenue Operations to drive consensus and adoption of new GTM processes and engagement protocols.
