About the job
Job Title: Marketing Research Analyst
Location: Charles Center Plaza, Baltimore, Maryland-21203
Duration: 12+ Months
Position Overview:
We are seeking a skilled Marketing Research Analyst to provide critical research support across various departments. The ideal candidate will focus on projects related to customer segmentation, advertising optimization, branding initiatives, and customer satisfaction studies. You will utilize data insights to drive key strategic business decisions and enhance organizational performance.
Key Responsibilities:
- Design and execute comprehensive research plans, including methodology and timelines.
- Develop discussion guides, screeners, and facilitate focus group research.
- Maintain monthly updates to the Research Repository, consolidating survey results.
- Engage in questionnaire design and programming to ensure effective data collection.
- Conduct in-depth data analysis, synthesizing key insights and learnings.
- Communicate findings and strategic insights to provide actionable business recommendations.
Qualifications:
- A minimum of 3 years of experience in marketing research or a related field.
Education:
- Bachelor’s Degree in Marketing, Business, or a related discipline.
