About the job
Lokal is on the lookout for a skilled and innovative Copywriter to join our dynamic internal marketing team.
At Lokal, we are dedicated to crafting products that resonate with Bharat, focusing on jobs, business opportunities, and fostering local communities. We seek a copywriter who has a genuine understanding of how to engage real people in authentic languages, speaking to their needs with clarity and intent.
Key Responsibilities:
- Develop high-impact ad copies and engaging video scripts tailored for platforms like Meta, Google, Reels, and Shorts.
- Utilize a strong command of clear, conversion-focused writing to drive engagement.
- Adapt tone and language to effectively communicate with vernacular audiences including Tamil, Telugu, Kannada, Malayalam, and Hindi speakers.
- Implement performance marketing strategies, creating compelling hooks that capture attention within the first few seconds.
- Work efficiently in a fast-paced environment, producing multiple scripts daily.
- Stay abreast of social media trends, memes, and short-form video formats.
- Collaborate closely with performance marketers, video editors, and creative leads to enhance content effectiveness.
- Embrace a mindset of curiosity, continuously testing and learning to improve content based on data analytics.
If you are passionate about crafting compelling narratives that inspire action rather than merely entertain, Lokal is the right place for you.

