About the job
Join our team at Refyne as a Senior Content Marketer, where your expertise in finance and technology will help shape the narrative around our innovative financial products for a B2B audience. This role demands a strong analytical mindset to interpret data-driven trends and effectively communicate with potential customers. You will craft compelling content that resonates with our audience, ensuring we meet their needs while strategically positioning Refyne in the evolving financial landscape.
Key Responsibilities:
A. Content Creation
● Lead the writing process by conducting thorough research, structuring, and producing clear and engaging content across various formats such as blogs, white papers, case studies, brochures, landing pages, emails, press releases, newsletters, and presentation slides.
● Analyze the performance metrics of published content, using insights to enhance engagement across social media platforms and marketing campaigns.
● Collaborate with team members to localize content for diverse regional audiences within India.
B. Content Strategy
● Co-manage the content calendar, working closely with the team to align content ideas with keyword research and maintain an organized quarterly content plan.
C. Market Research
● Provide weekly updates on relevant trends in lending, personal finance, and fin-tech by reviewing insights from thought leaders and competitors, sharing internal notes with the team.
