About the job
At Canva, content is at the heart of our mission, driving growth and engagement across our platform. As we strategically expand our presence in key markets, we recognize the vital role of a dedicated content leader in Germany.
As the Content Strategy Lead for Germany, you will spearhead the development and execution of a strategic content framework tailored to your market. Your main objective is to leverage content as a powerful growth engine, adapting strategies to align with market maturity, ultimately enhancing Monthly Active Users (MAU), retention, and revenue.
Your expertise will ensure that our content resonates with local audiences, making international users feel a deep connection to Canva. You will collaborate closely with your local country team, including the Country Manager, SEO specialists, Localization experts, Creators, Product, and Marketing teams, as well as your Regional Content Strategy Lead and central Content & Discovery (C&D) stakeholders to ensure that the content you curate delivers exceptional value and measurable impact.
Key Responsibilities
Content Strategy & Execution: Lead the prioritization and execution of market-specific content strategies and growth initiatives, ensuring the health and production of content to drive relevance and business impact.
Content Quality & Relevance: Uphold high standards for content quality, ensuring that all market-specific content culturally resonates and supports strategic growth metrics.
Discovery & Performance: Manage the performance of Germany's content across discovery channels, ensuring that the right local content is surfaced through search and recommendations, optimized for user engagement and retention.
Editorial & Trends Leadership: Direct Germany’s editorial strategy across various platforms, identifying and leveraging cultural moments in collaboration with Marketing, Social Media, and PR teams.
Product & SEO Collaboration: Work closely with your peers in Product, SEO, and Logged-Out teams to develop a cohesive content strategy that drives demand and addresses content gaps.
Cross-Functional Collaboration: Serve as a strategic partner to the Country Manager and peers to align on priorities, facilitate execution, and promote content-driven growth.
Creator & Partner Engagement: Foster relationships with local creators and manage partnerships to activate and expand our content ecosystem.
Feedback & Insights: Collect feedback from sales, partners, and local peers to refine content strategies and enhance Canva’s market impact.
Budget Ownership: Oversee and allocate your country’s content budget in alignment with global priorities while adapting to regional needs.
What You’ll Bring
Fluency in English and German.
A profound understanding of local content, trends, and aesthetics, with a keen awareness of what resonates with local audiences.
