Principal Product Manager, Camera Platform & Services

About SimpliSafeWe are a cutting-edge home security company dedicated to safeguarding the life you've built. Our mission is to ensure that Every Home is Secure. We foster a collaborative and innovative culture where individuals seeking their next challenge can find significant opportunities and make a substantial impact on the lives we protect. We want you not just to work here but to thrive and develop your career with us. We embrace a hybrid work model that allows our teams to balance their time between the office and home. This means we expect our teams to collaborate in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday, while having the flexibility to choose where they work for the rest of the week. This hybrid approach allows everyone to enjoy the best of both worlds.Why We Are HiringAs SimpliSafe continues to enhance the capabilities of our connected security platform, we are expanding our ecosystem of devices, services, and customer experiences. We are on the lookout for dynamic product managers who can define and evolve the foundational capabilities of our platform to deliver reliable, scalable, and intuitive end-to-end customer experiences.We are currently seeking a Principal Product Manager, Camera Platform & Services to lead the platform capabilities that power our camera portfolio. This role involves defining and driving the roadmap across camera hardware enablement, firmware and OTA systems, and video and media pipelines—with a focus on on-device intelligence—to deliver camera experiences that are reliable, high-performing, and adaptable to evolving customer needs.About the RoleSimpliSafe cameras provide customer experiences supported by comprehensive platforms that encompass hardware, firmware, video services, and on-device intelligence. Achieving consistent, high-quality camera experiences in real-world environments demands precise orchestration across these layers.As the Principal Product Manager for Camera Platform & Services, you will set the strategy and roadmap for the platform capabilities that drive SimpliSafe's camera portfolio. You will oversee the core systems that enable consistent device behavior, secure and scalable video processing, delivery, and reliable on-device intelligence across our product range.In this position, you will make platform decisions that balance reliability, performance, and long-term flexibility, allowing partner teams to create differentiated camera experiences on a stable, scalable foundation.

ezCater is the premier technology platform in the United States for workplace food needs, seamlessly connecting clients with over 100,000 restaurants across the country. We empower businesses with flexible and scalable solutions for everything from regular employee meals to special events, all supported by 24/7 customer service from real people. Additionally, we provide companies with a customizable platform to effectively manage their food expenditure. For our restaurant partners, ezCater drives growth by facilitating increased orders and attracting high-value customers. Our growth is supported by leading investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.Your Role:Define & Build: Craft the product vision, strategy, and roadmaps to enhance our fintech capabilities, focusing on payment processing, invoicing, fraud management, and tax compliance.Collaborate: Work closely with finance, engineering, and security teams to identify needs and develop comprehensive solutions. Engage directly with senior stakeholders, customers, and partners to understand their technological requirements and provide informed recommendations.Organize & Prioritize: Ensure the success of our FinTech product portfolio by creating and managing both short-term and long-term roadmaps that are centered on key performance indicators. Oversee partner integrations and optimization efforts.Communicate Effectively: Demonstrate your ability to articulate complex concepts to a diverse audience, simplifying intricate topics for all stakeholders.Leadership: Take on the role of a thought leader in fintech innovations, identifying emerging technologies and enhancing scalability.

About SimpliSafe At SimpliSafe, we are at the forefront of high-tech home security, driven by our mission to safeguard every home. We have cultivated a culture that not only cherishes the safety of our clients but also values the career development of our team members. In our no-ego environment, collaboration and innovation thrive, creating ample opportunities for those ready to face new challenges and make a significant impact on the lives we protect. We don’t just want you to work here; we want you to flourish. Our hybrid work model allows our teams to balance office and home working seamlessly. Expect to collaborate in our state-of-the-art Boston office on two core days—typically Tuesday, Wednesday, or Thursday—while enjoying the flexibility to choose your workspace for the remaining days. This approach allows us to harness the benefits of both environments to optimize productivity. Why We Are Hiring We are expanding our Tools and Automation organization, specifically within the Test Platform Services (TPS) team. TPS is responsible for building and managing the platforms and automation that validate the comprehensive SimpliSafe ecosystem, which includes connected cameras, sensors, base stations, firmware, cloud services, monitoring workflows, and mobile applications. Our goal is to enable scalable, production-like validation across hardware, firmware, and distributed software systems. This ensures our devices perform accurately in real-world conditions and that essential customer journeys operate reliably before they are deployed to production. We are on the lookout for a Software Engineer who can lead the technical vision for TPS while managing a team of engineers. This position merges hands-on architectural responsibilities with leadership and mentorship, offering a unique opportunity for those looking to make a significant impact. This role is highly collaborative, requiring close partnerships with Infrastructure, Backend, Firmware, and Monitoring teams to ensure our validation platforms evolve in line with product and system complexity. It’s perfect for a leader who wishes to stay technically involved while shaping a high-performing engineering team dedicated to validating complex, distributed systems at scale. Your Responsibilities Establish and implement the long-term architectural vision for scalable validation platforms, with a focus on automation, performance, and resilience testing capabilities. Collaborate cross-functionally with Infrastructure, Backend, Firmware, Monitoring, and Product teams to ensure alignment of validation systems with product architecture, roadmaps, and business objectives. Guarantee that virtual devices and simulation systems accurately represent real-world hardware behavior, minimizing discrepancies between physical and virtual environments.

Join DigitalOcean and elevate your career in a collaborative environment driven by innovation and simplicity in cloud computing. Be part of a vibrant community of professionals dedicated to building scalable cloud solutions that empower developers and businesses. If you're motivated by challenges and have a growth mindset, you will thrive in our fast-paced, dynamic atmosphere. Here, we celebrate teamwork, learning, and making a significant impact for the creators and innovators around the globe.As a Principal Engineer, you will take the lead in designing, developing, and overseeing scalable and high-performance database platforms that support both relational and non-relational managed services, including Managed MySQL, Postgres, and MongoDB. Your role will involve shaping architectural vision, driving technical excellence, and fostering innovation through backend systems and user-facing applications.

Be a Catalyst for Positive Change at Axon.At Axon, our mission is to Protect Life. We are innovators tackling the most pressing safety and justice challenges through our comprehensive array of devices and cloud-based software. We believe that collaboration drives success, connecting with sincerity and empathy to harness a variety of perspectives from our customers, communities, and one another.Working at Axon is a dynamic, fulfilling experience. Here, you will take the reins and effect genuine transformation. Continuously evolve in your role as you contribute to a meaningful mission at a company that values your impact.Your RoleAs the Principal Product Manager, Connectivity, you will spearhead the long-term product strategy for wireless communications and location functionalities across Axon's suite of connected devices. You will be at the crossroads of customer insights, product vision, and advanced technical execution, defining how Axon products utilize technologies such as cellular, Wi-Fi, Bluetooth, GNSS, and other wireless systems within body-worn, in-vehicle, and various embedded products.This pivotal, cross-functional role requires a product leader adept at transforming mission objectives and customer requirements into actionable specifications. You will develop a strategic roadmap for wireless connectivity, ensuring alignment across engineering and business units while navigating trade-offs in performance, reliability, cost, power, certification, manufacturability, and field quality. Collaborate closely with electrical and RF engineers, hardware designers, firmware developers, software teams, operations, compliance, and external partners to deliver reliable, scalable, and distinctive wireless capabilities tailored for real-world public safety environments.

Join Klaviyo as the Lead Product Manager for our Groups Platform, where you will be instrumental in shaping the future of our product offerings. In this role, you will drive product strategy, collaborate with cross-functional teams, and lead projects that enhance user engagement and satisfaction. Your expertise will guide the development of innovative features, ensuring we meet our customers' evolving needs.

About SimpliSafeSimpliSafe is a pioneering leader in home security, dedicated to ensuring that every home is a safe haven. We design and develop user-focused hardware, software, and services that safeguard what matters most. Our workplace embraces a hybrid model, fostering a highly collaborative and low-ego culture.Our hybrid work strategy allows teams to alternate between office and home environments. We encourage our teams to gather at our state-of-the-art office at least two core days a week—typically Tuesday, Wednesday, or Thursday—while enjoying the flexibility to choose their work location for the remaining days. This approach enables us to leverage the best aspects of both remote and in-office work.

Join Manifold AI as a Senior Product Manager within our dynamic Data Platform team. In this role, you will spearhead the development and enhancement of our data solutions, ensuring they meet the needs of our clients while aligning with industry standards. You will collaborate cross-functionally to define product vision, strategy, and roadmap, driving innovation and maximizing product performance.

Role overview Aidence seeks a Principal Product Manager based in Boston, Massachusetts to lead its Operations Suite portfolio. The position focuses on shaping the commercialization strategy for products such as the Radiology Information System (RIS), Patient Engagement, and Referral Management. This role also guides AI initiatives within the suite. What you will do Develop and implement strategies for the Operations Suite, with attention to automation, analytics, and AI-driven features across RIS, Patient Engagement, and Referral Management. Refine commercialization plans, including pricing models and product packaging, to drive market adoption and form strategic partnerships. Oversee the AI portfolio by leading the development of AI-powered applications and integrating intelligent automation into operational workflows. Work closely with partners to support business growth and evaluate new market opportunities. Impact This leadership role plays a key part in positioning Aidence as a recognized provider in enterprise imaging operations across target markets.

DeepHealth is hiring a Principal Product Manager for the Operations Suite in Boston, Massachusetts. This role shapes the commercialization strategy for a portfolio that includes the Radiology Information System (RIS), Patient Engagement, and Referral Management. The position also leads AI productization efforts, emphasizing workflow automation and analytics across the platform. Key Responsibilities Develop and execute the Operations Suite portfolio strategy, covering RIS, Patient Engagement, Referral Management, and AI-driven solutions. Guide roadmap priorities, ensuring platform architecture matches business goals and market positioning. Formulate pricing and packaging strategies to support market adoption and revenue growth. Establish go-to-market frameworks and build strategic partnerships. Oversee the AI portfolio within the Operations Suite, including developing AI-native applications integrated into RIS workflows. Advance productization of intelligent automation and operational insights throughout the suite. Support innovation and portfolio expansion by driving cross-enterprise integrations and collaborating with industry partners such as RadNet to validate and scale solutions. Primary Duties Lead the multi-year strategy for the RIS and DeepHealth Operations Suite™, focusing on expanding market reach and driving growth in enterprise imaging operations. Align portfolio strategy with DeepHealth’s modernization and AI initiatives. Engage with strategic customers and industry stakeholders to validate product direction and identify emerging market needs. Drive innovation by advancing modular platform capabilities.

Who We AreAt CarGurus (NASDAQ: CARG), our mission is to empower individuals on their journey to find the perfect vehicle. Beginning as a dedicated team of developers, we have transformed the automotive marketplace by prioritizing trust and transparency in car shopping. Our relentless innovation and strategic growth initiatives have positioned us as the leading and fastest-growing automotive marketplace, boasting over 15 years of profitability.What We DoAs the market evolves, so do we. We are committed to digitizing the entire automotive journey, assisting customers from selling their old vehicles to financing, purchasing, and delivering new ones. With tens of millions of visitors each month on CarGurus.com and approximately 30,000 dealerships relying on our services, our impact is substantial. Our people-first culture nurtures collaboration, kindness, and innovation, providing our Gurus with the resources they need to advance their careers. Join us in redefining a trillion-dollar industry!Role OverviewCarGurus is seeking a Senior Product Manager for the Dealer Engagement Platform (DEP) to spearhead the evolution of our dealer-facing platform into a fast, modern, and meticulously crafted experience. The DEP serves as the core interface for dealers within our ecosystem, driving engagement, insights, and growth across our comprehensive toolkit.In this role, you will define the user-facing architecture and experience that harmonizes dealer workflows across CarGurus. You will create a vision for a platform that is not only scalable and flexible but also enjoyable, high-performing, and easy to adapt—facilitating rapid product development and a cohesive dealer experience.As the product owner for the DEP, you will closely collaborate with Engineering, UX, Product Analytics, and cross-functional teams to outline a platform that delivers consistency, adaptability, and efficiency in every dealer interaction.

ezCater connects workplaces across the United States with over 125,000 restaurants, streamlining meal programs and catering for meetings. The platform supports organizations with scalable solutions and reliable, around-the-clock service. Restaurant partners benefit from access to high-value customers and large orders, helping them grow their business. Role overview Integration is a key differentiator at ezCater. The company’s ability to quickly connect with corporate clients’ procurement, expense, and HR systems, as well as restaurant POS platforms and delivery partners, directly affects its success with major accounts. Currently, different teams build integrations using their own approaches, but future growth requires a unified, much faster process. What you will do Lead the definition and development of a cohesive Integration Platform within ezCater’s next-generation Nova platform. Accelerate the company’s ability to build, deploy, and scale integrations across all partner types. Establish shared services, reusable connectors, and developer tools to turn custom engineering work into a repeatable, configurable process. Oversee the orchestration layer that links individual integrations into complete business workflows, for example, ensuring onboarding for corporate customers synchronizes HRIS roster updates, policy assignments, SSO provisioning, and procurement setups as a unified process. Collaboration and impact This Senior Product Manager role sits within the Platform domain and reports to the VP of Product Management for Platforms. The work spans ezCater’s integration landscape, including procurement systems (Coupa, Ariba), expense platforms (Concur, Ramp), HRIS/SCIM synchronization, POS systems (Toast, Olo), and delivery dispatch APIs. The goal: enable every product team to integrate and orchestrate faster than any competitor in the industry.

Palmetto is a clean technology company working to make sustainable energy more accessible. The team creates software, financial products, and services that support homeowners, businesses, and entrepreneurs in adopting renewable energy. Palmetto’s mission includes whole-home electrification and balancing environmental impact with value. The Senior Product Manager - Intelligence Platform, Applied AI, joins the Platform Product team in a technical, data-driven capacity. This role centers on developing a new product line, leading a team focused on building data products and an AI-first platform. The position offers hands-on involvement with Palmetto’s core business operations and direct collaboration with energy data experts and stakeholders in clean energy. Location This position may be based in Charlotte (1616 Camden Rd, Charlotte, NC 28203), Boston, or New York City. Reporting The Senior Product Manager reports to the Principal Product Manager. What you will do Lead the iteration and scaling of early-stage platform products, including data schema and architecture. Create user-friendly tools for exploring and interpreting energy data, with a focus on supporting effective Human-in-the-Loop (HITL) workflows. Synthesize fragmented consumer energy data, maintaining strong attention to detail. Role requirements Strong data skills and experience designing enterprise-grade APIs. Technical vision for scaling an AI-first platform, including defining evaluation criteria and establishing HITL processes. Ability to drive product growth, reach new customers, and identify new use cases. Comfort collaborating with technical and business stakeholders in the clean energy sector.

Collaboration Fuels Our Streaming Success. Join Roku as We Transform Television ViewingAs the leading TV streaming platform in the U.S., Canada, and Mexico, Roku is dedicated to revolutionizing the way people experience television. We have pioneered streaming technology and our mission is to connect viewers with the content they adore while offering publishers the tools to engage vast audiences and providing advertisers with innovative ways to reach consumers.From your very first day at Roku, you will play a pivotal role in our mission. Being part of a rapidly growing public company means you won't be a bystander; you will have the chance to delight millions of streamers globally while gaining valuable experience across various fields. Your RoleWe are looking for a Senior Director of Product Management to lead the vision and ongoing development of Roku’s proprietary Video Ad Platform. This platform facilitates programmatic advertising across Roku Media, integrating supply, demand, data, and ad decision-making into a seamless marketplace.In this role, you will shape how inventory is presented and managed on Roku platforms, oversee the connections and transactions with external demand systems, and ensure that data and signals flow effectively throughout the platform for optimal measurement and enhancement. A key aspect of this position is to ensure compatibility within the advertising ecosystem while enabling Roku to innovate and stand out through its proprietary technology.This pivotal role is central to Roku’s programmatic strategy, driving a unified platform vision that harmonizes advertiser results, viewer satisfaction, and scalable monetization. A deep understanding of video advertising technology and programmatic marketplace architecture is essential.For Candidates in Massachusetts Only - The anticipated annual salary for this role ranges from $382,600 to $536,250. Compensation packages are tailored to each candidate, considering factors such as skill set, certifications, and geographic location. This position comes with health insurance, equity awards, life insurance, disability benefits, parental leave, wellness programs, and paid time off. Your ResponsibilitiesComplete Platform OwnershipEstablish and communicate the strategic direction for the Video Ad Platform.Collaborate with cross-functional teams to ensure alignment with overall company objectives.Drive innovation in ad tech offerings and enhance user engagement.

Join the dynamic team at Flywire as the Director of Product for Risk & Fraud within our innovative Payments Platform. In this strategic leadership role, you will spearhead initiatives to enhance our fraud detection capabilities and mitigate risks, ensuring a secure transaction environment for our global users. Your expertise will drive the development of cutting-edge product features and optimize existing solutions, directly impacting customer satisfaction and operational efficiency.As a thought leader, you will collaborate with cross-functional teams, including engineering, operations, and compliance, to foster a culture of risk awareness and proactive management. The ideal candidate possesses a strong background in product management with a focus on fraud prevention and risk assessment, complemented by excellent analytical and communication skills.

Join Veeva Systems, a trailblazer in the industry cloud space dedicated to accelerating the delivery of life-changing therapies to patients. As one of the fastest-growing SaaS companies, we achieved over $2 billion in revenue last fiscal year, positioning us for substantial future growth.At Veeva, our core values drive our success: Integrity, Customer Success, Employee Success, and Speed. We made history in 2021 by becoming a public benefit corporation (PBC), committing to balance the needs of our customers, employees, society, and investors.As a Work Anywhere organization, we empower you to choose your optimal work environment, whether at home or in the office.Be part of our mission to transform the life sciences industry and create a lasting positive impact on our customers, employees, and communities.The RoleWe are seeking a seasoned Senior Product Manager to enhance the efficiency and productivity of our customers in delivering life-saving medicines and treatments. You will take charge of designing and implementing our primary access control framework utilized by all Vault applications. Your contributions will not only affect millions of end users but also secure essential data and documents across the Vault platform.

Veeva Systems is a trailblazer in the industry cloud space, dedicated to accelerating the delivery of therapies to patients within the life sciences sector. As one of the fastest-growing SaaS companies ever, we achieved over $2 billion in revenue last fiscal year, with immense growth opportunities on the horizon.Our core values at Veeva — Doing the Right Thing, Ensuring Customer Success, Promoting Employee Success, and Speed — define our mission. In 2021, we made history by becoming a public benefit corporation (PBC), committed to harmonizing the interests of customers, employees, society, and investors.As a Work Anywhere company, we offer you the choice to work remotely or in our office, enabling you to thrive in an environment that suits you best.Join us in transforming the life sciences industry and making a positive impact on our customers, employees, and communities.The RoleAs the Senior Product Manager for the Compass Patient Data Product, you'll be responsible for enhancing data quality and features within our Compass Platform. The Compass Platform serves as a centralized repository of deidentified healthcare claims data, meticulously ingested, normalized, matched, merged, deduped, enriched, and made available for querying. You will lead the development of features aimed at enhancing data quality and its value to our customers. This includes implementing reference data, enriching data logic, exploring data clean-up opportunities, and developing features that improve the software UI and data delivery, such as search services and data curation. Collaboration with the Health Data and Onboarding teams will be crucial to understanding the complete pipeline, measuring quality, and identifying areas for improvement. You'll also work closely with Development and QA teams to design and implement product features. If you are passionate about data growth, enrichment, and accuracy, you'll manage the quality management process, prioritize data improvement projects, and write requirements for transformations and calculations.

ezCater stands as the preeminent food technology company for workplaces in the United States, seamlessly connecting individuals in need of meal solutions to a vast network of over 100,000 restaurants across the country. Our platform offers adaptable and scalable options for everything from regular employee meals to unique catering events, all supported by our dedicated 24/7 customer service team of real people. Furthermore, ezCater empowers businesses to manage their food expenditures through a singular, customizable platform. For our restaurant partners, ezCater facilitates business growth by increasing their order volume and introducing them to valuable new customers. Backed by top-tier investors such as Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille, we are committed to innovation and excellence.Role Overview:We are seeking an accomplished Senior Product Manager to join our Product Management team, focusing on the ezCater Restaurant Partner platform. In this pivotal role, you will be responsible for developing services and capabilities that enable our restaurant partners to thrive on the ezCater platform. Collaborating with cross-functional teams including product, data, and user experience, you will create a seamless experience for restaurant partners. Your efforts will include designing and implementing data structures and services that deliver superior reporting and personalized experiences for our partners.Key Responsibilities:Shape the vision and establish a roadmap for the restaurant partner platform, incorporating the necessary data structures and backend services for tailored reporting based on partner roles.Utilize research and data to craft compelling narratives that promote the roadmap and vision.Develop a deep understanding of ezCater users and advocate for their needs.Lead product initiatives and collaborate with a diverse team of Design, Research, Engineering, Data Analysis, and Product Managers to define, prioritize, and implement new features and enhance user experiences.Continuously seek out opportunities for innovation and improvement, implementing strategies that keep us at the forefront of user experience in the marketplace.Establish and track metrics that define and measure success over time.Travel to Boston quarterly for strategic planning and business reviews.Enjoy the process of building impactful software alongside a talented team.

Ellevation Education is expanding its Product Design team to drive a pivotal transformation from a series of isolated solutions to a cohesive English Language Development (ELD) platform. Central to this transformation is the design process. As we integrate compliance, instruction, and assessment into streamlined workflows, we are in search of adept designers capable of not just envisioning the user experience but also crafting solutions that present a unified system rather than disparate tools. We are seeking a highly skilled Principal Product Designer to spearhead our UX strategy and advance our design systems. This role requires a blend of systems thinking, leadership in cross-research and development (R&D) design, and the establishment of benchmarks for AI-enhanced design workflows within the team. As a hands-on contributor, you will collaborate with senior Product and Engineering colleagues to shape the strategy and enhance our design system, known as Backpack. Our Product Culture Our organization is structured into small, resilient product teams that create specialized solutions. These teams operate cross-functionally, enabling product, design, and engineering to work in tandem—what we refer to as DevPro—minimizing functional silos. We emphasize outcomes over output, prioritizing early user engagement, validating hypotheses through research and prototyping, and rapidly iterating towards solutions that inspire high confidence. While we operate within distinct teams, we maintain a strong focus on the integration and consistency of our solutions. Consistency is a fundamental aspect of our overarching goals, rather than a mere preference. Designers are expected to leverage AI tools as on-demand collaborators to explore concepts swiftly—whether generating variations, stress-testing ideas, or accelerating the transition from problem identification to prototyping. This approach is not intended to replace craftsmanship but to enhance what can be achieved within time constraints. Your performance will be assessed based on your output using these tools, rather than solely on manual efforts. We value Product Designers who possess strategic thinking capabilities and can approach challenges from various perspectives, balance trade-offs, and express how solutions fulfill both user and business needs. We celebrate accountability for results: conducting experiments, adjusting strategies based on insights, and delivering products that drive meaningful change. This is a hybrid role based out of our headquarters in Boston, MA.

Nexthink is not merely a software provider; we are the pioneers of the Digital Employee Experience (DEX) category. We are seeking a dynamic storyteller and strategic thinker to elevate our narrative and expand our market presence. This role offers you the chance to shape the conversations that define the industry, linking intricate technology to executive priorities, and showcasing our platform in ways that drive action. If you have a knack for transforming product attributes into compelling movements and messages, we want to connect with you. As the Principal Product Marketing Manager, you will spearhead the development and execution of our product positioning, messaging, and storytelling strategy for Nexthink’s DEX solutions. Your mission will be to translate complex technologies into engaging narratives that resonate with our target audiences—from IT leaders to C-suite executives—thereby fostering engagement, generating demand, and driving revenue.Key Responsibilities:Enhance Nexthink’s status as a DEX leader among analysts, press, partners, and executive audiences.Develop persona-driven narratives that appeal to a spectrum from IT operations to C-level executives, linking emotional triggers to crucial business outcomes.Create positioning strategies that distinguish Nexthink and elevate our entire portfolio in a rapidly changing market.Convert technical features into relatable, human stories that captivate customers and executives alike.Present to senior IT leaders and C-level audiences in a way that earns their trust and attention.Lead go-to-market (GTM) strategies for significant launches and cross-sell initiatives, ensuring alignment with Product, Sales, and Growth Marketing teams.Drive competitive positioning, pricing strategies, and value frameworks that accelerate adoption and revenue growth.Act with urgency to ensure that our messaging evolves in tandem with the speed of our engineering and product teams.Oversee the production of high-impact content, including solution briefs, ROI narratives, executive presentations, and customer case studies.Collaborate with Sales Enablement to equip field teams with the necessary tools and messaging to engage CIOs and IT leaders effectively.Stay ahead of industry trends and competitive changes to continuously refine our category narrative.Conduct persona research, customer interviews, and win/loss analyses to fine-tune positioning and GTM strategies.