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Experience Level
Experience
Qualifications
The ideal candidate will possess a Bachelor’s degree in Marketing, Business, or a related field and have at least 3 years of experience in digital marketing roles. Proficiency in digital analytics tools, SEO/SEM strategies, and content management systems is essential. Strong analytical skills, creativity, and the ability to work in a fast-paced environment are key to success in this position.
About the job
Mattel, Inc. is seeking a Digital Marketing Manager to shape and deliver digital strategies that build brand presence and connect with customers. This position is based in East Aurora.
Role overview
The Digital Marketing Manager will design and implement digital campaigns across multiple platforms. The focus will be on increasing brand visibility and deepening customer engagement.
What you will do
Plan and run digital marketing campaigns using channels such as social media, email, and online advertising
Work closely with teams across the company to ensure marketing efforts support overall business goals
Support both customer acquisition and retention through targeted digital initiatives
Collaboration
This role involves frequent coordination with colleagues from different departments to keep marketing projects aligned with Mattel’s objectives.
About Mattel, Inc.
Mattel, Inc. is a global leader in the toy industry, known for its iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Our mission is to inspire the next generation through play, and we are committed to fostering a diverse and inclusive workplace where creativity and innovation thrive.
Mattel, Inc. is seeking a Digital Marketing Manager to shape and deliver digital strategies that build brand presence and connect with customers. This position is based in East Aurora. Role overview The Digital Marketing Manager will design and implement digital campaigns across multiple platforms. The focus will be on increasing brand visibility and deepening customer engagement. What you will do Plan and run digital marketing campaigns using channels such as social media, email, and online advertising Work closely with teams across the company to ensure marketing efforts support overall business goals Support both customer acquisition and retention through targeted digital initiatives Collaboration This role involves frequent coordination with colleagues from different departments to keep marketing projects aligned with Mattel’s objectives.
Role Overview Mattel, Inc. is seeking a Senior Manager of Franchise Marketing to guide the marketing direction for Fisher Price. This leader will develop and execute strategies and campaigns to strengthen the brand and connect with families around the world. What You Will Do Design and implement marketing plans that support Fisher Price’s brand goals Lead campaigns that boost consumer engagement and brand visibility Work closely with teams to ensure Fisher Price products appeal to families globally Location This position is based in East Aurora.
Role Overview Mattel, Inc. is looking for a Manager, Brand Strategy & Activation to help shape and execute brand strategies for its portfolio in East Aurora. This role focuses on building strategies that connect with consumers and support business growth. What You Will Do Define and implement brand strategies for assigned brands Analyze market trends and consumer data to inform brand positioning Lead brand activation efforts to increase visibility and engagement Work with cross-functional teams to develop marketing campaigns and initiatives Use data and insights to guide brand decisions and align with company goals Who We're Looking For Experience in brand strategy, market analysis, and activation Strong skills in collaboration and communication Ability to use data to shape marketing strategies This position is based in East Aurora.
Join Our Team:Mattel, a leader in innovative toys and experiences, is seeking a talented Manager of Data and Advanced Analytics to enhance our Product Quality Analytics team within the Global Quality organization. In this pivotal role, you will be responsible for developing and expanding a centralized analytics ecosystem that integrates data foundations, self-service reporting, and advanced analytics to facilitate informed decision-making across the Quality department.As the Manager of Analytics, you will spearhead the creation and implementation of advanced analytics, artificial intelligence, and data science methodologies aimed at proactively identifying trends, minimizing risks, and enhancing product quality, safety, and consumer satisfaction. This position is crucial in establishing a premier analytics platform, nurturing team capabilities, and amplifying the organization’s capacity to provide actionable, forward-thinking insights.This is a remarkable opportunity to become part of a high-performing, innovative team focused on modernizing analytics to support Mattel’s quality mission and long-term success.Your Contribution:This high-impact leadership role directly influences how quality data and insights are leveraged across the organization. Your responsibilities will include:Creating and sustaining a trusted, centralized analytics environment delivering accurate, consistent, and governed dataFacilitating self-service reporting and interactive dashboards for stakeholders to make timely, informed decisionsLeading the development of advanced analytics, predictive models, and AI-driven insights to proactively address quality and safety challengesDriving automation and analytical innovation to enhance efficiency and scalability of insightsTranslating complex data into clear, actionable insights for Quality, Safety, Design, and Product Development partnersBuilding, mentoring, and nurturing a high-performing analytics team to achieve exceptional outcomesThis role empowers the Product Quality Analytics team to be proactive, forward-thinking, and insight-driven, contributing directly to enhanced consumer satisfaction and product excellence.
Role Overview Mattel, Inc. is hiring a Manager of People & Culture Business Partner in East Aurora. This position shapes and supports strategic HR initiatives that match the company’s evolving objectives. The role partners with leaders and employees to encourage engagement, growth, and an inclusive workplace culture.
As the Creative Director of Brand Development at Mattel, Inc., you will be at the forefront of shaping our brand's visual storytelling and creative direction. Your innovative vision will inspire our teams to create compelling marketing campaigns that resonate with audiences globally. You will collaborate with cross-functional teams to ensure alignment with our brand strategy, while leading a talented group of designers and creatives. Join us in bringing joy to children and families around the world through play!
Mattel, Inc. is seeking a Digital Marketing Manager to shape and deliver digital strategies that build brand presence and connect with customers. This position is based in East Aurora. Role overview The Digital Marketing Manager will design and implement digital campaigns across multiple platforms. The focus will be on increasing brand visibility and deepening customer engagement. What you will do Plan and run digital marketing campaigns using channels such as social media, email, and online advertising Work closely with teams across the company to ensure marketing efforts support overall business goals Support both customer acquisition and retention through targeted digital initiatives Collaboration This role involves frequent coordination with colleagues from different departments to keep marketing projects aligned with Mattel’s objectives.
Role Overview Mattel, Inc. is seeking a Senior Manager of Franchise Marketing to guide the marketing direction for Fisher Price. This leader will develop and execute strategies and campaigns to strengthen the brand and connect with families around the world. What You Will Do Design and implement marketing plans that support Fisher Price’s brand goals Lead campaigns that boost consumer engagement and brand visibility Work closely with teams to ensure Fisher Price products appeal to families globally Location This position is based in East Aurora.
Role Overview Mattel, Inc. is looking for a Manager, Brand Strategy & Activation to help shape and execute brand strategies for its portfolio in East Aurora. This role focuses on building strategies that connect with consumers and support business growth. What You Will Do Define and implement brand strategies for assigned brands Analyze market trends and consumer data to inform brand positioning Lead brand activation efforts to increase visibility and engagement Work with cross-functional teams to develop marketing campaigns and initiatives Use data and insights to guide brand decisions and align with company goals Who We're Looking For Experience in brand strategy, market analysis, and activation Strong skills in collaboration and communication Ability to use data to shape marketing strategies This position is based in East Aurora.
Join Our Team:Mattel, a leader in innovative toys and experiences, is seeking a talented Manager of Data and Advanced Analytics to enhance our Product Quality Analytics team within the Global Quality organization. In this pivotal role, you will be responsible for developing and expanding a centralized analytics ecosystem that integrates data foundations, self-service reporting, and advanced analytics to facilitate informed decision-making across the Quality department.As the Manager of Analytics, you will spearhead the creation and implementation of advanced analytics, artificial intelligence, and data science methodologies aimed at proactively identifying trends, minimizing risks, and enhancing product quality, safety, and consumer satisfaction. This position is crucial in establishing a premier analytics platform, nurturing team capabilities, and amplifying the organization’s capacity to provide actionable, forward-thinking insights.This is a remarkable opportunity to become part of a high-performing, innovative team focused on modernizing analytics to support Mattel’s quality mission and long-term success.Your Contribution:This high-impact leadership role directly influences how quality data and insights are leveraged across the organization. Your responsibilities will include:Creating and sustaining a trusted, centralized analytics environment delivering accurate, consistent, and governed dataFacilitating self-service reporting and interactive dashboards for stakeholders to make timely, informed decisionsLeading the development of advanced analytics, predictive models, and AI-driven insights to proactively address quality and safety challengesDriving automation and analytical innovation to enhance efficiency and scalability of insightsTranslating complex data into clear, actionable insights for Quality, Safety, Design, and Product Development partnersBuilding, mentoring, and nurturing a high-performing analytics team to achieve exceptional outcomesThis role empowers the Product Quality Analytics team to be proactive, forward-thinking, and insight-driven, contributing directly to enhanced consumer satisfaction and product excellence.
Role Overview Mattel, Inc. is hiring a Manager of People & Culture Business Partner in East Aurora. This position shapes and supports strategic HR initiatives that match the company’s evolving objectives. The role partners with leaders and employees to encourage engagement, growth, and an inclusive workplace culture.
As the Creative Director of Brand Development at Mattel, Inc., you will be at the forefront of shaping our brand's visual storytelling and creative direction. Your innovative vision will inspire our teams to create compelling marketing campaigns that resonate with audiences globally. You will collaborate with cross-functional teams to ensure alignment with our brand strategy, while leading a talented group of designers and creatives. Join us in bringing joy to children and families around the world through play!
Mar 16, 2026
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