About the job
Join VERB Interactive, a premier digital marketing and technology agency headquartered in the vibrant downtown of Halifax, Nova Scotia. Our diverse portfolio includes collaborations with some of the world's most renowned destinations, resorts, and travel brands. With our unique employee travel credit, you can personally explore these incredible places. We pride ourselves on fostering a balanced work/life dynamic and creating an enjoyable office atmosphere, whether in-person or remote. Our commitment to exceeding client expectations drives our passion for tackling challenging projects that others may shy away from.
We are currently seeking a Performance Media Strategist to lead the charge in managing comprehensive paid media campaigns for esteemed clients. This role encompasses the full spectrum of campaign management, from planning and execution to analysis and reporting. As a key point of contact for client inquiries, you will innovate strategies and collaborate closely with internal teams to achieve remarkable results.
Your Responsibilities
- Continuously monitor, optimize, and report on campaign performance
- Analyze analytics to refine campaigns in alignment with established goals
- Collaborate with the Analytics team to extract insights and measure key performance indicators (KPIs)
- Develop strategic approaches along the customer journey
- Set benchmarks and projections for media tactics
- Engage directly with clients to present findings and strategic recommendations
- Partner with creative teams to generate innovative concepts that yield measurable outcomes
- Coordinate with development teams to ensure effective tracking and address any issues
- Oversee campaign budgets and suggest optimal budget and channel allocations
- Establish and manage campaigns across multiple digital platforms
- Implement account strategies for new accounts and guide Analysts/Coordinators in their strategies
- Serve as a trusted advisor for clients, addressing questions and concerns
- Review dashboards for accuracy before meetings
- Mentor and support team members
- Stay informed on industry trends and technological advancements
- Create points of view on emerging tools and tactics as needed
- Draft copy for search and social media as required
