Creative Marketing Manager (Meta Focus) - Storyby

SKELAR is a leading Ukrainian venture builder dedicated to creating international tech businesses. Alongside our co-founders, we assemble robust teams to triumph in global markets.Currently, SKELAR operates a diverse portfolio of businesses across various niches, from EdTech to marketplaces. Our companies consistently rank among the top startups and product …

SKELAR is a pioneering venture builder committed to creating international product-based IT companies in line with the principles of venture capital. We partner with co-founders to assemble robust teams that launch innovative IT businesses and succeed in global markets.Among our thriving ventures is Storyby, an entertainment technology company transforming novels into captivating short series. Storyby is dedicated to revolutionizing storytelling in the digital age, providing new avenues for collaboration and creative expression.We currently operate two major products:The Alphanovel app empowers independent authors to publish their works to a million-strong audience, enabling them to earn revenue.The Dramashorts app has seen rapid engagement, featuring over 50 films, including 8 exclusive titles.We proudly support the Ukrainian film industry, with all our films produced with Ukrainian actors and production teams. This focus has driven our significant growth, tripling in size within the last six months.We are currently seeking a Creative Marketing Manager to join our marketing team of 25, responsible for creating standout trailers and narratives from our films.Key Challenges:Developing captivating creative concepts that resonate with millions.Analyzing the fast-paced and dynamic market of romantic novels.Identifying emotional hooks that engage a broad audience.Responsibilities Include:Generating ideas for advertising campaigns to attract new users through performance channels.Collaborating with designers, marketers, and product teams to swiftly and effectively launch new concepts.Preparing briefs for designers.Staying updated with industry news and trends to craft modern, relevant creatives that capture attention.Analyzing audience behavior to create more targeted and compelling creatives.Facilitating brainstorming sessions, actively participating in team discussions and idea generation.Evaluating the effectiveness of creative outputs and suggesting improvements or redesigns.

SKELAR is a Ukrainian venture builder dedicated to creating international tech enterprises. Together with co-founders, we assemble strong teams to conquer global markets.Storyby is an innovative entertainment tech company that transforms original ideas into captivating stories through novels, vertical films, and immersive audiobooks, engaging over 10 million readers, viewers, and listeners worldwide.Within the Storyby ecosystem, we offer three distinct products:DramaShorts – a vertical film streaming service boasting 1 million monthly fans, featuring original productions in Europe and the USA.AlphaNovel – a platform for novels and immersive audiobooks, housing over 20,000 titles.StorybyWriter – a publishing platform supporting over 25,000 authors; we adapt the strongest stories for DramaShorts.We are committed to supporting the Ukrainian film industry, producing films featuring Ukrainian actors and production teams.We are currently seeking a User Acquisition Manager to join our dynamic team.Key Responsibilities:— Develop, manage, and optimize advertising campaigns on Meta Ads;— Monitor and track key performance indicators, including budget pacing, ARRPU, CAC, ROAS, and ROI;— Drive channel growth, scale efforts significantly, and launch new sources.What Matters to Us:— At least 1 year of experience with Meta Ads;— Data-driven decision-making approach, strong analytical skills, and the ability to interpret large datasets and draw insights;— Experience managing budgets of $100k+/month;— Creativity and the ability to generate high-quality ideas and hypotheses.Preferred Qualifications:— Experience with advertising platforms such as TikTok Ads, AppLovin, Meta Ads, and Mintegral;— Familiarity with AppsFlyer, Adjust, Tableau, and Airtable;— Proficiency in English at a B2 level.SKELAR Foundation is a charitable initiative created by our employees, focused on developing and funding projects that address the impacts of war and aid in Ukraine's recovery.SKELAR is an environment that fosters personal growth for individuals capable of creating successful companies. We refer to these companies as the next big everything, believing in their power and scalability. We aim to continue developing tech businesses, conquering global markets, and working towards Ukraine's victory.

Howly is a Ukrainian multi-product company within the venture builder SKELAR. We develop innovative products aimed at users in the global professional services market. Over the past 4+ years, we have launched 4 products and expanded our team to over 300 members.Howly operates as a global business with established processes and customers worldwide, while maintaining the dynamic spirit of a startup: we work flexibly, passionately, and without excessive bureaucracy.SKELAR is a venture builder that creates international IT product companies following the rules of the venture investment world. Together with co-founders, we assemble strong teams to launch product-based IT businesses and succeed in global markets.We are currently seeking a First Creative Marketing Manager for a new product at Howly!As our first creative marketer, you'll have the opportunity to:Establish processesBuild a team from the ground upYour responsibilities will include:— Creating advertising creatives, analyzing their performance, and continuously improving them to attract new users;— Monitoring and analyzing the market, consistently generating well-founded hypotheses for creatives;— Evaluating test results and breaking them down to the level of individual creative elements;— Initiating new tests and proposing ideas for scaling successful concepts;— Actively participating in brainstorming sessions and internal creative workshops.What we value:— 1+ years of experience in creative/performance marketing;— Creativity and the ability to generate innovative ideas and hypotheses;— Proactivity and accountability for your tasks: you don’t wait for instructions, you propose solutions and ideas on your own;— Ability to base decisions on data, analyze large volumes of information, and draw conclusions;— Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC.In addition to our business ventures, we are developing the SKELAR Foundation, created by the company’s employees to fund projects that address the aftermath of war and aid in the recovery of Ukraine. SKELAR is an environment for self-realization for those capable of establishing successful companies, which we refer to as the next big everything. We believe in their potential and scalability.

We are seeking a proactive, ambitious, and experienced Creative Marketing Manager to join the dynamic team at Wisey. Your creativity and expertise in marketing will play a pivotal role in increasing the number of top performers, enabling us to scale more rapidly and effectively.Wisey is a business under Universe Group, which builds a service aimed at enhancing personal productivity for users around the globe. To date, over 4 million users have joined our platform, which features unique content and mechanics focused on combating procrastination, boosting productivity, enhancing focus, developing memory, logic, relationships, psychology, and more.Meet Nazar Legeza, the Creative Team Lead at Wisey. Nazar brings over 8 years of marketing experience to the table. In his nearly 3 years with Wisey, he has worked his way up to lead paid traffic acquisition on social media and now oversees a creative team consisting of 18 specialists (7 Creative Marketing Managers and 11 designers). We also recommend checking out this insightful article by Nazar about our journey, along with a column from the CEO of Wisey.By joining the creative team, you will have the opportunity to:Grow professionally according to your aspirations. You can choose to develop horizontally by taking ownership of a specific area or vertically within the company.

Hello!We are looking for a proactive and business-oriented Growth Creative Marketing Manager to join the Wisey team, who will be responsible for launching and developing new business directions through creative marketing strategies.This role is for those who value not just creating campaigns, but also owning a specific growth area, launching new funnels, generating hypotheses from scratch, and influencing the direction of the business.Wisey is a business unit of Universe Group that develops services aimed at enhancing personal productivity for users worldwide. With over 4 million users already on board, our platform helps combat procrastination, enhance focus, productivity, and improve quality of life.In this role, you will:Own a specific growth area of the business - launch new creative hypotheses, funnels, and approaches that have not been scaled or tested before.Work at the intersection of creativity, analytics, and business logic - impact not only CTR or CPA but also strategic decisions.Collaborate closely with UA, PM, PMM, and analysts to discover new growth points.Enjoy the space and budget for experimentation, rapid iterations, and learning from mistakes - without micromanagement..What you will gain by joining our team:Real Ownership - you will be responsible for developing a specific direction, not just part of a process.A chance to make a significant impact on the business trajectory and growth.

Join Our Team!We are Ruut, a cutting-edge digital coaching platform that enhances recovery and running skills through metrics, primarily focusing on Heart Rate Variability (HRV). Our mission is to empower athletes and aspiring athletes to make informed daily decisions about whether to train or recover, effectively manage fatigue, and achieve consistent progress.We are currently seeking a Creative Marketing Manager who will help us discover and scale creative strategies in performance-driven marketing channels across Tier-1 markets.This role is perfect for someone looking to pivot into creative marketing. If you are currently working in SMM, Digital, Influence, or Brand Marketing and desire a stronger connection to metrics and business growth, Ruut is the place for you. We welcome individuals from other fields who possess a genuine passion for marketing, quick thinking skills, and a readiness to experiment extensively.Your Leader:Meet Andriy, the Head of Marketing at Ruut. Andriy transitioned into digital marketing after graduating from Genesis IT School and has an impressive track record of launching mobile products from the ground up and building processes within FemTech. Now, he leads marketing initiatives at Ruut focusing on UA, Creative strategies, and Growth, and you will work closely with him.About Our Progress:Product Launch: July 2025Overall Growth in 6 Months: x45Unit Economics Identified: In the second weekOne of the Fastest Growing Businesses: in our sector

SKELAR is a venture builder dedicated to creating international product IT companies based on the principles of venture investment. We collaborate with co-founders to assemble strong teams, launch product IT businesses, and succeed in global markets.One of our rapidly growing businesses is Storyby - an entertainment tech venture that transforms novels into short series. Storyby is committed to revolutionizing storytelling in the digital age, providing innovative opportunities for collaboration and creative expression.Currently, we have two products:Our app Alphanovel has empowered independent authors to publish their works to a million-strong audience and monetize their creations.Our application Dramashorts has begun to recoup its investments in just days, with over 50 films available, including 8 exclusive features.Storyby - a Ukrainian entertainment tech company, is building the 'Netflix of romantic stories.' We are experiencing rapid growth and are looking for a talented Video Editor to craft captivating trailers and narratives from our films.Key Responsibilities:Editing 6-8 trailers per month, resizing and converting 3-4 films monthly from vertical to horizontal format.Re-editing individual film episodes.Editing marketing videos in an interview style with actors — 1-2 videos per month (15-20 minutes each).Operational tasks: preparing content for upload to the platform and archiving materials.AI dubbing of films, AI video, and sound generation.Required Qualifications:At least 1 year of experience in editing studio video content (Adobe Premiere Pro or Adobe After Effects).Skills in graphics and special effects.A portfolio showcasing your work.Proficiency in English at B1 level or higher (written).Preferred Qualifications:Familiarity with AI tools (Veo3, Kling, Sora+).In addition to our businesses, we are developing our own charitable foundation to support social initiatives.

Are you a visionary marketing professional with a flair for creativity? Join our dynamic team at Universe Group as a Creative Marketing Manager in Kyiv. In this exciting role, you will spearhead innovative marketing strategies that resonate with our target audience and elevate our brand presence.Your responsibilities will include developing and executing creative marketing campaigns, collaborating with cross-functional teams, and analyzing market trends to inform our strategies. You will play a crucial role in shaping our brand's voice and driving engagement across multiple channels.

SKELAR is a Ukrainian venture builder that constructs international tech businesses. Together with our co-founders, we assemble strong teams to conquer global markets.Storyby is an entertainment tech company that transforms original ideas into stories featured in novels, vertical films, and immersive audiobooks. Over 10 million people worldwide read, watch, and listen to our content.Within the Storyby ecosystem, we have three primary products:DramaShorts — a vertical cinema streaming platform with 1 million fans monthly (produced in Europe and the USA).AlphaNovel — a novel and immersive audiobook platform boasting a library of over 20,000 works.StorybyWriter — a publishing platform for more than 25,000 authors; we adapt the strongest stories for DramaShorts.We are committed to supporting Ukrainian cinema: our films feature Ukrainian actors and are produced locally.Currently, we are seeking a User Acquisition Manager to join our dynamic team.Key Challenges:— Develop, manage, and optimize advertising campaigns across Meta Ads; — Monitor and analyze key performance indicators including budget pacing, ARRPU, CAC, ROAS, and ROI; — Further develop and exponentially scale the channel while launching new sources.What We Value:— At least 1 year of experience with Meta Ads;— Data-driven decision-making approach. Strong analytical skills and the ability to interpret large volumes of information;— Experience managing budgets of $100k+/month;— Creativity and the ability to generate high-quality new ideas and hypotheses.Preferred Qualifications:— Experience with advertising platforms such as TikTok Ads, AppLovin, Meta Ads, Mintegral;— Familiarity with AppsFlyer, Adjust, Tableau, Airtable;— English proficiency at B2 level.SKELAR Foundation is a charitable initiative established by our employees. Through this initiative, we create and finance projects aimed at overcoming the consequences of war and supporting the recovery of Ukraine.SKELAR provides an environment for individuals capable of building successful companies. We refer to such companies as the next big everything. We believe in their power and scalability. We continue to develop tech businesses, conquer global markets, and strive for Ukraine's victory

We are on the lookout for a Middle Creative Marketing Specialist to join our team at Guru Apps. In this pivotal role, you will be responsible for crafting innovative creatives that drive product promotion across leading channels such as Facebook and TikTok, with the aim of maximizing profits and achieving our business objectives.At Guru Apps, we are part of a vibrant ecosystem of mobile applications for iOS, under the umbrella of Universe Group. Our flagship applications, including Cleaner Guru and Scan Guru, have garnered over 90 million downloads worldwide, with users spanning across 180 countries and an impressive average rating of 4.6 in the App Store.Join us to witness how we rapidly launch applications, test hundreds of ideas, and scale products that are already in the pockets of users across the globe.With Guru Apps, you will have the opportunity to work with top-tier advertising platforms and gain access to cutting-edge tools, including AI technologies. We strive to automate routine processes, allowing our team to focus on strategic initiatives and creative solutions.

HabitOne is a Ukrainian foodtech startup creating functional nutrition products. The team develops beverages, snacks, and chocolates designed to support energy, focus, immunity, digestion, and recovery. HabitOne is preparing to launch its first product, with plans to enter the U.S. market through Amazon and TikTok Shop. The company aims to shape a new category at the intersection of wellness, performance, and daily healthy habits. With ambitious growth plans, HabitOne is building a team to support rapid expansion and innovation. Growth Plans Launch at least five new brands over the next three years Develop a proprietary digital application Expand into European and Asian markets Grow the team to 100 people Role Overview First creative marketing manager at HabitOne Opportunity to build and lead a creative team from the ground up Clear path to career growth: lead a team within 3–5 months, then oversee all creative production in another 3–6 months Direct influence on business decisions, with resources to support bold ideas What You Will Do Create advertising creatives, analyze their performance, and refine them to attract new users Monitor market trends and develop data-driven ideas for new creative concepts Recommend improvements for products and marketing funnels Analyze test results to identify performance drivers Initiate new tests and suggest ways to scale successful ideas Participate in brainstorming sessions and internal creative workshops Requirements At least one year of experience in creative or performance marketing Ability to generate new ideas and think creatively Proactive mindset and accountability for outcomes Comfort working with data and analyzing information to guide decisions Understanding of marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC Strong creative and critical thinking abilities English proficiency at B2 level or higher HabitOne is supported by SKELAR, an organization that backs founders building new companies and leads charitable initiatives through the SKELAR Foundation.

We are looking for a motivated and results-oriented Junior Creative Marketing Specialist to join the Wisey team. The primary responsibility of this role is to increase the number of creative assets that will perform exceptionally well and to scale the Wisey business more rapidly and effectively.Wisey is a business under Universe Group, which builds a service designed to enhance personal productivity for users worldwide. Currently, over 4 million users have joined the platform, which offers unique content and mechanisms dedicated to combating procrastination, increasing productivity, enhancing focus, memory development, logical reasoning, relationships, psychology, and various other topics.Meet Nazar, the Creative Team Lead at Wisey. With over 8 years of marketing experience, Nazar has spent nearly 3 years at Wisey, where he has worked his way up to lead paid traffic acquisition on social media and currently heads a creative team comprising 18 specialists (7 Creative Marketing Managers and 11 designers). We also recommend reading this article by Nazar about our journey, and a column from the CEO of Wisey, available here.Joining our team will provide you with:Opportunities for growth and

Skelar is a Ukrainian venture builder focused on creating international tech businesses. Alongside our co-founders, we assemble strong teams to excel in global markets.Currently, we are searching for a Senior Creative Marketing Manager to join our Leaply business.Leaply is an ecosystem of products in the Health & Wellness niche. Our mission is to create a platform that allows users to fully delegate their health care.We are currently integrating two main directions:Digital: A mobile application designed to foster habits and improve health based on scientific practices. Some figures: in the first year, we grew over 20 times. In December, we achieved a 5x increase in Gross Profit month-to-month.Physical: Our own line of FDA-approved supplements (manufactured in the USA). We utilize formulas based on patents developed by our R&D team.Your Impact and Team StructureWe believe in bottom-up decision-making and empower the individuals directly involved with the product.As a Senior Creative Marketing Manager, you will work within a cross-functional team (UAM + CMMs + Designers + Growth Manager). The team operates as an independent unit, influencing the creative strategy, modifying/launching funnels, and product development.Your Responsibilities Include:Developing and iterating creative hypotheses based on analysis;Analyzing successful creative elements from top players in performance marketing to enhance our approaches;Keeping track of news and trends in the Health & Wellness niche;Testing ideas for new funnels.What Matters to Us:English C1: You understand the audience and can create native content for them;Passion: You are genuinely interested in the Health & Wellness niche;Proven Track Record: You have successful cases working with Tier-1 markets on large budgets in Meta or TikTok;Customer-Centric: You grasp the cultural codes and psychology of Tier-1 users.Opportunities:Leadership Path: Become the lead of the creative team and drive innovative projects.

Skelar is building a new venture in Kyiv and seeks a Creative Marketing Manager to shape its marketing direction. This position plays a key role in defining how the brand reaches people and establishes its presence in the market. Key responsibilities Create marketing strategies tailored to the target audience Lead campaigns designed to build brand awareness Increase engagement across multiple channels and track results Collaborate with team members to develop and launch new ideas Work environment The team values collaboration and quick idea sharing. Every voice counts, and this role offers the chance to help set the direction for a new brand from the ground up. Location This position is based in Kyiv.

Join our dynamic team at Skelar as a Creative Marketing Manager for our innovative Liven project. In this role, you will be responsible for developing and executing creative marketing strategies that resonate with our target audience and drive engagement across multiple platforms. You will leverage your expertise in digital marketing, content creation, and brand management to enhance our brand presence and contribute to our overall business goals.

SKELAR is a Ukrainian venture builder dedicated to creating international tech businesses. Together with our co-founders, we assemble strong teams to compete successfully in global markets.Storyby is an entertainment tech company that transforms original ideas into stories through novels, vertical films, and immersive audiobooks. Over 10 million people globally read, watch, and listen to our content.Within the Storyby ecosystem, we offer three products:DramaShorts — a streaming platform for vertical cinema with 1 million fans monthly (produced in Europe and the USA).AlphaNovel — a platform for novels and immersive audiobooks featuring a library of over 20,000 works.StorybyWriter — a publishing platform for over 25,000 authors; we adapt the strongest stories for DramaShorts.We proudly support Ukrainian cinema: our films feature Ukrainian actors and production.Currently, we are seeking a Paid Ads Specialist (Meta) to join our dynamic team.Key Responsibilities:— Develop, manage, and optimize advertising campaigns on Meta Ads; — Monitor and track key performance indicators, including budget pacing, ARRPU, CAC, ROAS, and ROI; — Enhance and scale the channel while launching new sources.Essential Qualifications:— Minimum of 1 year of experience with Meta Ads;— Data-driven decision-making approach with strong analytical skills to analyze large datasets and derive actionable insights;— Experience managing budgets of $100k+/month;— Creativity and a knack for generating high-quality ideas and hypotheses.Preferred Qualifications:— Experience with advertising platforms such as TikTok Ads, AppLovin, Meta Ads, Mintegral;— Familiarity with AppsFlyer, Adjust, Tableau, Airtable;— Proficiency in English at a B2 level.SKELAR Foundation is a charitable organization founded by employees of the company. Through this initiative, we create and fund projects that help address the consequences of war and support the recovery of Ukraine.SKELAR is an environment for self-realization for people capable of building successful companies. We invite you to be part of this journey.

Join our dynamic team at United Tech as the Director of Creative Marketing, where you will take charge of crafting and executing innovative marketing strategies that drive our paid traffic performance. This is a unique opportunity to directly influence the growth of our high-demand products within a fiercely competitive landscape (targeting US, UK, CA, and AU markets). Your role will involve overseeing the complete production lifecycle, from initial concept development to the delivery of final creative assets, while also building and nurturing a talented creative team from the ground up. You will have the autonomy to spearhead bold initiatives, make independent decisions, and contribute to significant business outcomes in a fast-paced, bureaucracy-free environment.About Our Products: We operate within the rapidly expanding social networking sector, revolutionizing online connectivity through live streaming, which is experiencing an annual growth rate of over 21%. Our flagship offering is a unique ad-free international streaming platform that facilitates real-time user engagement via video chats and live broadcasts. Additionally, we are innovating other products within this niche, each tailored to distinct audiences and monetization strategies. Our team focuses on complex analytics, AI-driven solutions, personalization, and the scalability of high-load systems. If you are passionate about shaping the future of social networking, we invite you to join us!

Hello!We are Ruut, a digital coaching platform focused on enhancing recovery and running skills based on metrics, primarily HRV. Our mission is to empower athletes and aspiring athletes to make informed daily decisions—whether to train or recover—while managing fatigue and ensuring steady progress.We strive to enhance athletic performance and recovery quality through clear daily actions and personalized running plans that reduce discomfort and injury risk.Currently, we are seeking a Marketing Manager who can help identify and scale creative strategies within performance-driven marketing channels targeting Tier-1 markets.This role is ideal for someone looking to pivot their career into creative marketing. If you are currently working in SMM, Digital, Influencer, or Brand Marketing and desire a stronger connection to metrics and business growth, Ruut offers that opportunity. We are also open to candidates from other fields who have a genuine passion for marketing, quick thinking, and a willingness to experiment extensively.Meet Your Leader:Say hello to Andrii — the Head of Marketing at Ruut. He transitioned into digital after attending Genesis IT School, launched mobile products from scratch, and established processes; in FemTech, he discovered unit economics and built a marketing team from the ground up.Currently, Andrii leads marketing at Ruut focusing on UA, Creatives, and Growth — you will work directly with him.Our Traction:Product launch — July 2025Overall growth in 6 months — x45Unit economics identified within the second weekOne of the fastest-growing businesses

SKELAR is a dynamic Ukrainian venture builder dedicated to creating international tech businesses. Together with co-founders, we assemble strong teams that excel in global markets.At SKELAR, we have a portfolio of several businesses across various niches, ranging from EdTech to marketplaces. Our companies consistently rank among the top startups and product companies in Ukraine, securing leading positions in the App Store and developing platforms used by millions. SKELAR’s ventures are frequently featured in renowned media outlets such as TechCrunch and Wired.We take pride in our robust team of over 1000 professionals, equipped with exceptional expertise and ambitious goals. Our people are the most valuable asset of the company, and we strive to build businesses alongside the best talents available in the market.Dressly is revolutionizing the fashion industry through AI technologies and a personalized approach. We develop solutions that help individuals discover their style, boost their confidence, and express themselves boldly.We are experiencing rapid growth. Just yesterday, we were a startup; today, we are a team with a strong creative function, high momentum, and significant ambitions for the global market.Currently, we are looking for a Head of Creative Marketing to enhance our existing team and elevate our creative direction to new heights: strategy, R&D, AI implementation, production systems, solution quality, and scaling what already works. This is a hands-on role with a direct impact on the performance results and growth pace of Dressly.Joining Dressly now means:— Becoming part of a rapidly scaling business operating at the intersection of fashion, technology, and AI.— Having a tangible impact on creative strategy and witnessing how your decisions directly influence performance metrics and the company's growth trajectory.— Working in an environment where the speed of testing, experimentation, and bold hypotheses outweigh formalities.— Developing yourself and your team among individuals who think big, move fast, and build globally relevant products.— Taking responsibility for one of the key elements of our growth—creativity—and elevating it to the next level.Your responsibilities will include:Creative Strategy and Growth Focus: Establishing directions that drive performance results, launching new formats and approaches.Building the R&D Function: Conducting systematic experiments, testing new solutions, and discovering breakthrough creatives.Production and Processes: Creating clear operational processes to streamline production and enhance output quality.