Senior CRM & Lifecycle Marketing Manager

Join Laundryheap, an award-winning and innovative startup revolutionizing the laundry and dry cleaning sector. Operating in over 14 global markets and rapidly expanding across Europe, Asia, and North America, we take pride in our ability to deliver pristine laundry within 24 hours, establishing ourselves as one of the fastest services in the industry.The Rol…

Join our dynamic Product Growth team at M-KOPA! We are on the lookout for a highly skilled Senior CRM Manager with experience in MVNO, super-app, mobile gaming, or high-frequency subscription models. As we continue to expand our innovative FinTech division, you will play a pivotal role in developing and scaling growth systems that enhance retention, upsell strategies, and maximize customer lifetime value for millions throughout Africa.The Impact In this role, you will design and implement retention and upsell frameworks that not only drive measurable customer lifetime value and revenue growth but also foster financial inclusion for Africa's underserved communities. Join us in our mission as we have already empowered over 7 million customers with access to over $2 billion in credit. This is your opportunity to contribute to a cause that is truly transforming lives across the continent .The Opportunity Build CRM from the ground up: You will design and scale lifecycle programs across five African markets (Kenya, Nigeria, Uganda, Ghana, South Africa), leveraging proprietary data from millions of customers and a unique distribution model involving over 30,000 field agents and 300 telesales personnel. Own retention and upsell outcomes: Your performance will be evaluated based on LTV growth, retention rates, and upsell revenue, going beyond just email metrics. Go hands-on daily: Engage in building automated customer journeys, designing experiments, analyzing results, and scaling successful initiatives—this is not just a strategic role. Global recognition: Become part of an organization recognized by TIME 100 as one of the world's most influential companies and by the Financial Times as Africa's fastest-growing company for four consecutive years (2022-2025).What You'll DoYou will take full ownership of the CRM strategy and execution from start to finish. This includes building automated customer journeys using CleverTap/Braze, conducting experiments on messaging and timing, analyzing retention cohorts, and expanding successful programs across different markets. Collaborate with Product, Commercial, and Operations teams to convert customer behavior into growth opportunities.

Are you a dynamic CRM marketer who excels in utilizing Customer.io (or similar ESPs) to create engaging workflows and sequences from the ground up, rather than simply managing existing setups? Do you find excitement in running experiments, formulating hypotheses, conducting tests, analyzing results, and promptly strategizing your next steps? Are you eager to send thoughtfully crafted marketing emails for a company dedicated to alleviating inbox chaos for its clients?If this resonates with you, you could be our next Lifecycle Manager at Fyxer!Title: Senior CRM Manager (Lifecycle)Reporting to: James Lester, Growth LeadWhat are we creating?An innovative AI Email Assistant designed to reclaim professionals' time. Fyxer efficiently organizes inboxes, drafts responses in your unique voice, and manages meeting notes, allowing you to concentrate on what truly matters.We cater to a diverse clientele, from individual power users to enterprise teams at reputable companies like Knight Frank. Our users typically operate in client-facing roles, such as sales, consulting, and recruiting, where administrative tasks can hinder productivity and incur costs.The Role:Your primary focus will be on execution and experimentation. You will design and manage lifecycle campaigns primarily via Customer.io, while implementing a rigorous test-and-learn methodology to enhance user activation, retention, and growth across both prosumer and B2B audiences.As a rapidly evolving organization, there is much to learn about our Lifecycle operations. If you thrive in a fast-paced and dynamic environment, are highly proactive, and have a strong focus on commercial outcomes, you will excel in this role.Your Responsibilities:Experimentation: Lead a continuous test-and-learn initiative across lifecycle campaigns, including A/B tests, segmentation experiments, send-time optimizations, and copy variations, always driven by clear hypotheses.

ABOUT DROOLDROOL is an innovative e-commerce platform specializing in the sale of contemporary art prints and framed artworks from talented emerging artists. We have achieved profitable growth and are now dedicated to enhancing our strategies for customer acquisition, conversion, and retention as we scale.This position is part of our dynamic growth team and involves close collaboration with paid media, creative, and merchandising teams to optimize trading moments and increase repeat revenue through effective CRM strategies.ROLE SUMMARYWe are seeking a skilled CRM & Lifecycle Manager to take charge of daily email and SMS execution.This hands-on role emphasizes the development, deployment, and optimization of campaigns and automation flows. You will ensure that CRM initiatives drive key trading moments and facilitate repeat purchases, working in tandem with paid media and growth activities.Your focus will be on executing strategies, conducting consistent testing, and providing clear reporting on campaign performance.RESPONSIBILITIESCampaigns & Lifecycle ManagementLead the planning and execution of all email and SMS campaigns for product launches, sales, and other pivotal trading moments.Collaborate with growth and creative teams to brief, develop, and deliver campaigns that align with paid media and merchandising priorities.Design and enhance lifecycle journeys that promote repeat purchases and improve customer behavior from the first to the second order.Identify key customer segments and devise targeted campaigns tailored to them.Manage and optimize core automated flows, ensuring that messaging, timing, and frequency align with trading objectives.Testing, Reporting & Platform ManagementConduct structured testing across campaigns and flows to enhance performance over time.Monitor and report on revenue contributions, engagement metrics, and repeat behavior, using insights to guide future initiatives.Ensure robust segmentation, list health, and data integrity within the CRM platform.Oversee sign-up journeys and audience capture across the website.Requirements2 to 5 years of experience in CRM or lifecycle marketing within the e-commerce sector.Hands-on experience with CRM platforms such as Klaviyo or Ometria for building and executing campaigns.Ability to adhere to campaign calendars and meet deadlines effectively.Meticulous attention to detail and a capacity for rapid execution.Proficiency in leveraging data to evaluate performance and implement enhancements.Experience working collaboratively with growth and merchandising teams.Bonus Skills:Experience in boosting repeat purchase rates or customer lifetime value (LTV).Background in direct-to-consumer (DTC) or marketplace environments.Comfortable operating in a fast-paced startup atmosphere.BenefitsCompetitive salary package.Flexible working hours (3 office days per week in Shoreditch, London).25 days of annual leave, plus your birthday, a duvet day, and public holidays.Opportunity to work remotely for a week from abroad.

ASOS Plc is hiring a Head of CRM and Lifecycle Product to guide the CRM and Lifecycle Product team in London. This leadership role shapes how ASOS connects with customers and builds lasting relationships. Role overview The Head of CRM and Lifecycle Product focuses on driving customer engagement and retention. This position uses data insights to improve both product offerings and the overall customer experience. The role works closely with teams across the business to ensure strategies match company goals. What you will do Develop and implement CRM strategies that support customer growth and loyalty Optimize customer lifecycle processes to improve retention Collaborate with other departments to align CRM initiatives with business objectives Analyze customer data to spot trends and identify new opportunities Requirements Experience leading CRM and lifecycle product teams Strong background in using data to inform strategy Ability to work across functions and communicate clearly with stakeholders

Join frpadvisory as a Senior CRM Manager to lead our customer relationship management initiatives. You will be responsible for developing and implementing CRM strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to ensure alignment on customer journeys and optimize our CRM systems.

Senior CRM Manager – SumUp Pay About the Team At SumUp, we are creating a comprehensive personal account experience for consumers throughout Europe, simplifying global spending, financial management, and rewarding everyday transactions. This is a unique opportunity to be the first dedicated CRM professional within our Consumer team. You will have the chance to develop and implement a lifecycle strategy from the ground up, shaping how we engage with our customers at every stage of their journey—from their initial installation to fostering long-term habits. Expect a role with significant ownership and impact, where you will influence how SumUp Pay interacts with its customers for years to come. Your Responsibilities Lead the design of lifecycle journeys across various channels, including push notifications, email, in-app messages, and banners, focusing on key moments that drive growth: KYC completion, card activation, first transactions, feature adoption, and re-engagement. Formulate hypotheses, conduct experiments, analyze results, and act quickly; this position requires an agile and proactive approach. Analyze product usage data to pinpoint friction points and translate these insights into CRM strategies or recommendations for product enhancements. Define and manage user segments, execute A/B tests, and continuously refine activation, engagement, and retention strategies across six European markets. Oversee the end-to-end management of Iterable, including data mappings, event taxonomy, and user profile schemas, collaborating closely with backend engineers to maintain data integrity and platform health. Collaborate with the GTM team to ensure alignment of messaging, timing, and targeting with broader SumUp growth initiatives. Ideal Candidate Profile You possess hands-on experience managing multi-channel lifecycle campaigns in a high-growth consumer product environment; experience in fintech or neobanking is a significant advantage. You think strategically about funnels, cohorts, and activation rates, rather than solely focusing on open rates and click-throughs. You are comfortable with event-driven architecture and understand how real-time triggers enhance effective customer journeys. You can effortlessly communicate and work with both technical and non-technical stakeholders, translating platform logic into clear campaign strategies and vice versa. You have experience building processes from scratch and thrive in an environment lacking a predefined playbook. You possess a hands-on approach, able to navigate data models, read event schemas, and work collaboratively with engineers as an equal partner. Why Join SumUp? Engage with a truly global, multicultural team in our central Covent Garden location, surrounded by history and innovation.

Role Overview Utility Warehouse is hiring a Senior CRM Operations Manager in London. This role shapes the company's customer relationship management strategy and oversees its execution. The focus: strengthen customer engagement and support business growth. What You Will Do Lead CRM initiatives, from planning through delivery Work with teams across the company to make the most of CRM tools and data analytics Find ways to improve customer satisfaction and retention through smarter CRM operations Collaboration This position partners with cross-functional groups to ensure CRM systems and processes support company goals and deliver measurable results.

Join our dynamic team at loveholidays as a Senior CRM Executive, where you will play a pivotal role in enhancing our customer relationship management strategies. You will be responsible for developing and executing innovative CRM campaigns that drive customer engagement and retention. Your expertise will be critical in analyzing customer data to deliver personalized experiences, ensuring that our clients enjoy the best possible service.

Join our dynamic team at Capital, a premier trading platform that is ambitiously expanding its global footprint. Our award-winning products are recognized for their innovative technology and exceptional client experience, and we are committed to attracting top talent to support our ongoing growth.As a Retention Officer, you will serve as the vital link between Capital.com and our discerning Swiss client base, operating within one of Europe’s most sophisticated CFD markets. Your main goal will be to cultivate first-time traders into loyal partners by providing insightful market analysis, swiftly resolving queries, and fostering enduring trust.Your proactive approach will focus on anticipating clients' needs and demonstrating how Capital.com can be their partner in growth. At this pivotal moment, your contributions to retention will directly drive our expansion efforts.

Join Our Dynamic Product Growth Team! We are on the lookout for a talented Senior Growth Marketing Manager as we expand our FinTech division at M-KOPA. In this pivotal role, you will design growth systems aimed at maximizing customer lifetime value and enhancing retention economics, ultimately fostering financial inclusion for millions across Africa.Your Impact You will create the retention and upsell infrastructure that drives measurable customer lifetime value and revenue growth, all while ensuring financial inclusion for traditionally underserved communities in Africa. Join us as we empower over 7 million customers who have accessed more than $2 billion in credit—be part of a movement that transforms lives across an entire continent! Your Opportunity Construct Growth Infrastructure, Not Just Campaigns: You'll establish the segmentation frameworks, experimentation roadmaps, and operating systems that empower M-KOPA's Product, Operations, and Commercial teams to drive activation, retention, and upsell in five African markets. This role focuses on building robust systems from the ground up rather than optimizing existing programs. Strategic Collaborator with Leadership & Product Teams: Engage directly with senior leadership on strategic initiatives, product roadmap decisions, and commercial performance metrics. Your insights will influence business strategy beyond mere marketing tactics. Take Ownership of Customer Lifetime Value: Your success will be gauged by LTV growth, upsell revenue, retention economics, and payback periods—moving beyond traditional metrics like open rates or click-throughs. Transform CRM into a Growth Engine: Develop the frameworks that transition customers from their initial smartphone purchase to digital loans, health insurance, and bundled services—prompted by their payment behavior. Scale Your Innovations Across Emerging Markets: Your frameworks will be adaptable across Kenya, Nigeria, Uganda, Ghana, and South Africa. You'll design once and implement widely!

Become a Senior CRM Specialist with CheckatradeJoin Checkatrade as we transform from a traditional lead-generation subscription model into a dynamic product-led platform that shapes the future of trades in the UK. Our CRM function is pivotal to this evolution, ensuring trades not only sign up but actively engage, upgrade, and remain loyal to our services.As a Senior CRM Specialist, you will play an integral role within our CRM team. Utilizing Braze, you'll be responsible for crafting, quality-assuring, and launching campaigns across various channels including email, SMS, push notifications, and in-app communications. Your efforts will directly enhance user engagement with our tools, showcasing the true value of Checkatrade.This position serves as an excellent launchpad for your career. You'll have the opportunity to learn from experienced team members about building automated journeys, leveraging data-driven marketing, and designing scalable lifecycle flows. With your enthusiasm and inquisitive nature, this role can propel you towards becoming a CRM Lead.This is a hands-on role where you’ll not only execute campaigns in Braze but also take ownership of their performance, manage stakeholder relationships, and explore innovative ways to enhance user engagement.Your Day-to-Day Responsibilities:Campaign Build & DeliveryCreate and launch CRM campaigns and user journeys in Braze across email, SMS, Push, and in-app platforms.Utilize established templates and governance frameworks to ensure campaign quality.Conduct thorough quality assurance on campaigns to ensure accuracy, deliverability, and brand consistency.Lifecycle & Journey ExecutionDesign and manage lifecycle journeys, focusing on onboarding, engagement, upgrades, and retention.Facilitate experimentation through A/B testing to optimize messaging, timing, and channels.Gradually take on more responsibility for journey ownership as you gain confidence and skills.Process, Quality & GovernanceManage campaign calendars and delivery timelines, ensuring clear communication with all stakeholders.Adhere to data privacy, consent, and compliance standards in all communications.Learning, Growth & ProgressionEngage in continuous learning opportunities and seek out pathways for career advancement within the company.

Join Anthropic as a Senior Engineer specializing in Datacenter Server Lifecycle. In this pivotal role, you will be responsible for overseeing the complete lifecycle of our datacenter servers, ensuring optimal performance and reliability. You will collaborate with cross-functional teams to design, implement, and maintain state-of-the-art server infrastructure.

Role Overview Utility Warehouse is hiring a CRM Technical Manager in London. This role leads the technical development and ongoing improvement of the company’s Customer Relationship Management system. The position focuses on using data to strengthen customer engagement and support business goals. What You Will Do Oversee CRM configuration and ensure the system meets business needs Manage integrations between the CRM and other platforms Work closely with teams across the company to keep operations smooth and connected Use data and technical insights to help improve customer experience Location This position is based in London.

Role overview Utility Warehouse is seeking an Engineering Manager to lead efforts around Lifecycle Customer services in London. This role oversees a team focused on enhancing the customer experience throughout every stage of their journey with the company. What you will do Support and guide engineers working on projects tied to the customer lifecycle Set technical direction and help prioritize team goals as customer needs evolve Manage delivery of new features and ongoing improvements aimed at increasing customer satisfaction Requirements Proven experience managing engineering teams Strong interest in technology and solutions that put the customer first Comfort balancing leadership responsibilities with hands-on project involvement This position is based in London.

Role overview Entain is seeking a Retention Analytics Manager for a maternity cover position based in London. This role focuses on supporting customer retention by analyzing data, uncovering trends, and providing insights that inform engagement and loyalty strategies. What you will do Lead analysis of customer data to identify patterns in behavior and retention Develop actionable insights that support customer engagement initiatives Collaborate with teams to enhance retention strategies using analytics

Role overview The Senior CRM Communications Strategist at Wise will design and implement strategies that enhance customer communications and support the company’s growth. This position requires close collaboration with teams throughout Wise to plan and deliver CRM initiatives, reaching customers through several channels. The strategist will play a key role in deepening customer engagement and aligning communications with business goals. What you will do Shape and refine Wise’s customer communication strategies Work with cross-functional teams to develop and launch CRM projects Lead initiatives aimed at increasing customer engagement and supporting business priorities Use CRM and communications knowledge to influence experiences across multiple customer touchpoints Location This role is based in London.

Who We Are:At Omaze, we empower our community in the UK and Germany to win luxurious homes and transformative prizes while supporting beloved causes.In just five years, our Omaze Community has raised over £100 million for UK charities, benefiting vital organizations such as Age UK, the RSPCA, British Heart Foundation, and Great Ormond Street Hospital Charity.And this is just the beginning! We are fostering a business and culture dedicated to growth and creating meaningful social impact globally. About The JobWe are seeking a Senior CRM Manager to spearhead the development and enhancement of customer journeys specifically for the German market from our London office. In this role, you will oversee the performance of CRM campaigns across email, push, and SMS, ensuring that messaging resonates, is personalized, and fosters long-lasting engagement.This strategic, hands-on position involves managing the complete lifecycle program for Germany—from customer acquisition to retention—while working closely with an external agency team and cross-functional colleagues in the UK. You will help define our multi-market CRM strategy and encourage strong collaboration with the CRM and Growth teams in London. What You’ll Be DoingDesign, implement, and optimize CRM campaigns tailored for the German market across email, push, and SMS channels.Manage automated lifecycle programs, segmentation strategies, and comprehensive customer journeys.Lead and coordinate our CRM agency team, ensuring effective performance and transparent communication.Collaborate closely with CRM and Growth teams in the UK to align strategies and share insights.Utilize data to test and refine messaging, formats, and flows to enhance key performance indicators.Promote CRM best practices regarding deliverability, compliance, and campaign hygiene.Keep abreast of CRM trends and platform capabilities (e.g., Braze, Klaviyo, Adobe).Ensure all communications are aligned with our brand and tailored for a German-speaking audience. About YouYou are fluent or native in German and are skilled in crafting and reviewing campaign content.

Join Wise as a Regional CRM Manager, where you will play a pivotal role in shaping customer relationships across the UK and Europe. This is an exciting opportunity for an experienced professional looking to make a significant impact in a fast-paced and innovative environment.In this role, you will lead strategic initiatives to enhance customer engagement and drive retention. You will collaborate closely with cross-functional teams to implement data-driven CRM strategies, optimize customer journeys, and leverage insights to improve overall customer satisfaction.

Life360 is seeking an experienced CRM Marketing Manager to join our dynamic team in London, UK. In this pivotal role, you will be responsible for developing and executing marketing strategies specifically tailored for the Latin American market. You will leverage data-driven insights to enhance customer engagement and retention while ensuring alignment with our overall business objectives.Your expertise in CRM tools and marketing analytics will be essential in optimizing our campaigns and improving the customer journey. As a key player in our marketing department, you will collaborate closely with cross-functional teams to drive growth and strengthen our brand presence in LATAM.