About the job
Join RAPP New York as an Associate Director of Experience Strategy within our acclaimed Experience Strategy team.
WHO WE ARE:
At RAPP, we are at the forefront of precision marketing, driving growth with empathy and precision. Our global agency harnesses the power of data, creativity, and technology to spark client growth while valuing individuality in our marketing solutions and workplace culture.
We are committed to creating an inclusive environment that prioritizes personal well-being.
HOW WE DO IT:
Our dynamic team of superconnectors excels in delivering value through personal brand experiences. We focus on three pivotal areas: connected data, connected content, and connected decision-making. Our data analysts define consumer identities, our strategists delve into their desires, and our award-winning technologists and creatives execute strategies that forge genuine customer connections for our clients.
As part of Omnicom’s Precision Marketing Group, RAPP brings together over 2,000 talented individuals across 15+ global markets.
YOUR ROLE:
We are seeking a strategic leader with a deep understanding of customer experience and CRM, a passion for innovative brands, and a knack for generating fresh ideas. In this role, you will provide daily leadership in a vibrant, diverse agency setting, overseeing project planning, team assignments, and strategic recommendations for key clients.
YOUR RESPONSIBILITIES:
- Lead strategy for multiple clients, gaining expertise in their consumers, business models, brands, categories, and value propositions.
- Collaborate with business leaders, creative teams, project managers, marketing technology specialists, and external partners to convert client objectives into actionable strategic plans and cohesive executions.
- Inspire and guide junior strategists, ensuring clear project direction and effective, insightful, and timely tactical execution.
- Function as a collaborative leader on client teams, facilitating design thinking workshops, creative development sessions, reporting discussions, and strategic presentations.
- Craft and present creative briefs that ignite bold, insight-driven work aligned with business goals.
- Develop integrated content and communication strategies that resonate with target audiences.

