About the job
The Director of Events for North America leads the vision and execution of On Running’s event strategy across the region. This role shapes how the brand connects with communities and drives commercial results through events, ensuring each initiative supports both North American goals and the company’s global direction. Reporting to the Head of Brand Experience for North America, the Director collaborates closely with teams in New York City and Portland, building strong cross-functional relationships to strengthen On’s presence in the market.
What you will do
- Develop and implement a unified event strategy for North America that advances brand and business objectives.
- Lead, coach, and support a high-performing events team, fostering accountability and ongoing growth.
- Oversee large-scale, complex projects that shape On’s impact in the North American market.
- Set direction for the events budget, ensuring resources are used effectively and financial targets are met or exceeded.
- Build strong working relationships across teams and locations to deliver initiatives smoothly and encourage open knowledge sharing.
- Streamline processes and secure stakeholder buy-in, keeping regional execution aligned with global frameworks.
- Work closely with the Global Events team to align on strategy, bringing regional insights into worldwide planning and ensuring local relevance.
- Guide the creation of regional event toolkits, balancing global consistency with local needs.
- Make key decisions for the events area, using data and sound judgment to address challenges as they arise.
- Monitor trends and anticipate challenges, preparing the team to handle future needs and strategic shifts.
- Ensure all events support brand-building and commercial KPIs, using measurement frameworks that connect experiential work to business outcomes.
Location
This position is based in New York City or Portland.

