About the job
About OpenArt
OpenArt is an innovative AI Storytelling and Visual Creation Platform that empowers millions of creators globally. We are on a mission to develop the next generation of creative tools powered by advanced AI technology, enabling users to create videos, visuals, characters, and narratives with unmatched speed and creativity. We envision a future where creativity is driven by AI, and we are at the forefront of this transformation.
Why Join OpenArt
Take ownership of the measurement and attribution layer for a rapidly growing AI enterprise.
Make a direct impact on growth, your contributions enhance acquisition efficiency and revenue generation.
Engage in a highly collaborative role across product, marketing, and data.
Build systems from scratch, define our tracking, attribution, and growth optimization strategies.
Enjoy a high-ownership, low-process, fast-paced environment.
Experience 7–10X revenue growth over the past two years as we expand our growth infrastructure.
About the Role
We are seeking a passionate Growth Data Engineer to develop and manage OpenArt's marketing data and attribution systems, ensuring precise measurement and optimization of all acquisition and lifecycle efforts.
This pivotal role bridges data engineering, marketing technology, and analytics, focusing on ensuring reliable data flow between product, data warehouse, CRM, and advertising platforms.
You will guarantee that every marketing investment is measurable, attributable, and optimizable, tracking the journey from first touch to revenue generation.
What You’ll Do
Design and maintain marketing attribution systems (including UTM tracking, user journeys, and conversion mapping).
Implement and oversee first-party data passback to ad platforms (e.g., conversions, revenue, LTV signals).
Configure and maintain tracking infrastructure:
Google Tag Manager (client + server-side)
Google Ads (Enhanced Conversions)
Meta Pixel + Conversions API
LinkedIn, TikTok, and various other advertising platforms.
Establish and maintain conversion events and schemas across platforms.
Ensure consistent event definitions and naming conventions across product, CRM, and ad platforms.
Collaborate with teams to optimize data utilization and reporting.
