Principal Product Designer - SoFi Coach

Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future. At SoFi, we are redefining personal finance by leveraging cutting-edge, mobile-first technology to empower our millions of members to achieve their financial goals. As a next-generation financial services company and national bank, we are at the forefront of an industry…

Employee Applicant Privacy NoticeWho We Are:Join us in shaping a brighter financial future. At SoFi, we are revolutionizing personal finance through innovative, mobile-first technology that empowers our millions of members to achieve their financial goals. As a next-generation financial services company and national bank, we are at the forefront of a transformative industry, and we take pride in knowing that our work significantly impacts lives. Invest in yourself, your career, and the future of finance with us.The RoleAs a Principal Product Designer, you will elevate the quality of our member experiences and drive innovation across SoFi’s SIPS (Save, Invest, Protect, and Spend) ecosystem. You will define a design vision for the next 12-24 months, lead with craftsmanship, and leverage AI-powered tools to enhance efficiency without sacrificing quality. Your influence will extend across the organization while remaining hands-on with the design process.Lead significant company-level initiatives from problem framing to MVP delivery, creating substantial value for SoFi members.Transform strategic goals into actionable plans, roadmaps, and high-quality product outcomes.Oversee cross-surface, system-level experiences that seamlessly connect SIPS into a cohesive and enjoyable member journey.Model individual contributor leadership with no direct reports, yet high influence across teams.What You'll DoVision and StrategyEstablish and communicate a clear design vision and guiding principles for one or more SIPS domains.Convert vision into strategic decision-making principles, experience frameworks, and measurable objectives.Systems and CraftDesign scalable patterns and systems (tokens, components, journeys) that function across web, iOS, and Android platforms.Promote accessibility (WCAG 2.2 AA), prioritize privacy/security by design, and implement member-centric solutions.Research and DataCollaborate with Research and Data Science teams to mitigate risks, validate value, and foster learning opportunities.Utilize experimental methods (A/B testing, holdouts, guardrails) to enhance outcomes confidently.Execution and QualityEnsure that the execution of design meets the highest standards of quality and aligns with SoFi's goals.

Role overview SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth. What you will do Lead cross-functional teams spanning engineering, design, and marketing to deliver new marketing technology solutions. Define the product vision and establish clear priorities for features and enhancements. Oversee the entire product lifecycle, from initial concept through launch and ongoing iteration. Work closely with stakeholders to ensure marketing capabilities align with business objectives. Collaboration This role involves partnering with a wide range of teams and stakeholders, making sure that marketing technology efforts support SoFi’s overall strategy and enhance the customer experience.

Join SoFi as a Principal Engineer specializing in Digital Identity, where you will leverage cutting-edge technologies to enhance our digital platforms and secure user identity. This role offers the opportunity to drive innovative solutions that impact millions of customers. You'll collaborate with cross-functional teams to design, develop, and implement robust identity verification systems that ensure the highest standards of security and user experience.

Employee Applicant Privacy NoticeJoin Our Mission:Help us redefine personal finance for a brighter financial future.At SoFi, we are transforming the way individuals engage with their financial lives. As a pioneering financial services company and national bank, we leverage cutting-edge, mobile-first technology to empower millions of members in achieving their financial aspirations. In an era of unprecedented change, we are proud to lead the industry, knowing our work profoundly impacts lives. Join us in investing in yourself, your career, and the future of finance.The TeamThe SoFi product design team is committed to crafting user-centric and intuitive experiences. In this role, you will lead the PALS team, a strategic business unit responsible for the Protect (insurance), At Work (employer benefits), Lantern (marketplace), and Small Business (SMB) verticals. This team is dedicated to fostering substantial growth and profitability across these diverse offerings, managing the full lifecycle from strategy-setting to execution, external partnerships, and enhancing member experience. The primary objective is to evolve these sectors into key growth drivers for SoFi.The RoleAs the Design Director for the PALS team, you will be an essential leader, managing the entire design lifecycle for four innovative product lines: Protect, At Work, Lantern, and Small Business (SMB). You will drive innovation, oversee design execution, ensure seamless feature delivery, and maintain operational excellence across all PALS offerings. Additionally, you will connect these products within the broader SoFi ecosystem to facilitate a cohesive member experience.We seek a leader with experience in incubator teams or accelerator programs, able to navigate the complexities of financial markets, regulatory considerations, and the unique dynamics of 0-1 teams to create sophisticated yet accessible new business lines.In this senior role within Research & Design, you will mentor and develop design talent, establish best practices, and contribute significantly to our creative endeavors.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future.At SoFi, we are transforming personal finance for individuals everywhere. As a pioneering financial services company and national bank, we leverage innovative, mobile-first technology to help millions of members achieve their financial goals. In an era of unprecedented industry evolution, we are proud to lead the charge, making a tangible difference in people's lives guided by our core values. Become a part of our mission to invest in yourself, your career, and the broader financial landscape.The RoleAs a Senior Manager of Design for Home Loans at SoFi, you will play a pivotal role in redefining home financing. Your vision will guide new initiatives, set high standards for excellence, and foster unity across our product ecosystem. You'll be instrumental in advancing our design organization and nurturing your team's growth while connecting with various cross-functional partners.With SoFi's ambitious growth trajectory, your expertise will help us continue to disrupt the lending landscape, empowering our members to realize significant life milestones—from overcoming debt to purchasing their dream homes.Key ResponsibilitiesEstablish the design strategy for Home Purchase, Home Refinance, and Home Equity products.Drive innovative design solutions for SoFi members and internal agents, ensuring optimal loan options.Collaborate effectively with Product Directors, Engineering Senior Managers, Business leaders, Marketing & Operations to prioritize and strategize roadmaps.Act as a key partner in aligning roadmaps with cross-functional leads.Champion strong design practices from conception to launch, ensuring top-quality outcomes.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future. At SoFi, we're transforming personal finance and making it more accessible through innovative, mobile-first solutions. As a next-generation financial services company and national bank, we leverage cutting-edge technology to help our millions of members achieve their financial goals. Our core values guide us every day as we take pride in knowing that our work has a positive impact on people's lives. Invest in yourself, your career, and the future of finance by joining us.The TeamThe Borrow design team at SoFi is dedicated to creating seamless and user-friendly experiences across all loan products, empowering individuals to borrow with confidence and achieve financial independence. We understand that the borrowing process can be daunting, and our mission as product designers is to streamline this experience, crafting solutions that enhance user satisfaction for our members as they navigate their SoFi loans.This role specifically focuses on the initial stage of the lending journey—applying for loans, particularly in the Home Loan sector. Our team designs experiences that guide both new and existing members through the intricacies of mortgages, home refinancing, and securing credit lines and home equity loans.Collaboration is key in this role. You will work closely with product managers, engineers, and researchers to develop cohesive user experiences that redefine the lending landscape for our members. The RoleAs a Senior Product Designer, you will envision and drive the future of personal finance, champion new initiatives, uphold a high standard of design excellence, and collaborate with a diverse group of stakeholders. You will articulate, refine, and implement a robust product design standard that positions SoFi as a leader in financial innovation.

SoFi Technologies, Inc. is a national bank and financial services company dedicated to helping people achieve their financial goals. With a focus on mobile-first solutions, SoFi serves millions of members and works to reshape personal finance. Employees are encouraged to grow their careers while making a meaningful impact in the industry. Role overview The Lead Senior Product Designer for Financial Services will guide design strategy for SoFi’s Money team. This group delivers core banking products, including checking, savings, and debit services. The position requires a leader who can set a clear direction for product experiences, raise visual standards, and use AI-driven prototyping. Regular collaboration with stakeholders across the company is central to this role. What you will do Lead the design process for complex Money features on both mobile and web, covering checking, savings, and money movement. Transform broad or ambiguous ideas into finished, user-centered products that foster consumer trust. Shape the design vision for the Money team by identifying experience gaps and advocating for high-quality solutions. Apply AI-first prototyping to quickly explore and validate design concepts, reducing the time from idea to prototype. Collaborate with Product, Engineering, Data Science, and Research teams to build a strategic roadmap and present design ideas to executive leadership. Communicate design decisions through detailed specifications and presentations that reinforce the team’s direction. Locations San Francisco, CA; Seattle, WA; New York, NY Employee Applicant Privacy Notice

Become a part of Udemy: Shape the future of learning.At Udemy, we are an innovative AI-driven platform dedicated to accelerating skills development for individuals and teams. Our approach is personalized, practical, and centered around creating meaningful real-world impact.Our mission is clear: to empower lives through learning. Your contributions will enable people globally to acquire valuable skills, whether they are embarking on new journeys or enhancing their existing capabilities to stay competitive.With over 80 million learners and 17,000 businesses already benefiting from Udemy, if you thrive in a dynamic environment, are passionate about learning, and aspire to create significant change, you'll find a home here.Discover more about us on our company page.Your ProfileYou are a leader in design—a craftsman whose work sets the gold standard for quality and innovation. You excel at addressing intricate challenges through sophisticated, modern, and visually captivating design. You possess extensive knowledge in interaction, visual design, and motion, paired with a robust capacity to prototype, test, and actualize concepts.Your belief in the transformative power of design for learning experiences empowers millions, and you lead by inspiring others through the excellence of your ideas, execution, and storytelling. You are well-versed in cutting-edge AI tools and prototyping techniques, viewing them as catalysts for creativity and innovation.At Udemy, you will redefine the essence of learning experiences—making them seamless, vibrant, and deeply engaging—while collaborating closely with product managers, engineers, and researchers to bring these visions to life.Your RoleAs a Principal Designer on the Learner UX team, you will serve as a senior individual contributor, dedicated to shaping the future of Udemy's learner experience across both mobile and web platforms. You will elevate design standards throughout the organization by delivering outstanding design work that motivates your peers, influences decision-makers, and delights our learners.In this capacity, you will:Create flagship learning experiences that deliver comprehensive solutions, balancing usability, delight, and visual excellence.Set a new benchmark in motion and interaction design, enhancing clarity, sophistication, and engagement through animations and transitions.Investigate and prototype AI-driven experiences that tailor learning paths, simplify workflows, and unlock new creative opportunities.Uphold high visual design standards for the team, ensuring that our UI is not just functional but also aesthetically pleasing and engaging.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future. Together with our members, we’re transforming the way individuals engage with personal finance. As a leading financial services provider and national bank, we leverage cutting-edge, mobile-first technology to empower millions of members in achieving their financial aspirations. We are at the forefront of an unparalleled industry transformation, and we take pride in knowing that our work has a direct impact on lives. With our core values guiding us, we invite you to invest in your future, your career, and the financial landscape.The RoleWe are seeking a Principal Product Manager to spearhead our Membership, Rewards, and loyalty initiatives, including SoFi Plus. In this pivotal position, you will articulate the vision behind our premium membership programs and ensure that SoFi Plus becomes a key value driver for our members.You will be responsible for strategizing how we package, communicate, and deliver additional value across the SoFi ecosystem. This role goes beyond feature management; it involves designing an exceptional membership experience that fosters loyalty and encourages multi-product usage. You'll collaborate across all organizational levels to align ambitious business objectives with enriching member experiences. As a senior leader, your bold vision will inspire others, set the benchmark for product excellence, and advocate for a superior member journey within SoFi Plus.Key ResponsibilitiesLead the long-term product vision for SoFi Plus, identifying new benefits that motivate members to adopt and engage with Plus.Oversee the entire membership journey, from initial discovery and enrollment to long-term retention and memorable experiences.Collaborate with leaders across the Money, Invest, Credit Card, and Lending divisions to create a seamless suite of benefits that feels cohesive and premium.Develop, communicate, and promote a detailed product roadmap that aligns executive stakeholders and cross-functional teams around the future of membership.Engage with Design and Research teams to grasp member needs and translate insights into innovative solutions that enhance the membership experience.

Join Udemy and Shape the Future of Learning!At Udemy, we are an innovative AI-driven skills acceleration platform designed to empower individuals and teams to flourish. Our approach is personalized, practical, and committed to delivering tangible, real-world results.Our mission is straightforward: to transform lives through the power of learning. Your contributions will enable individuals around the globe to acquire skills they can apply, whether they are starting fresh or advancing their careers.With over 80 million learners and 17,000 businesses benefiting from Udemy, if you are passionate about change, motivated by learning, and eager to make a significant impact, you will find your place here.Discover more about our vision on our company page.About YouYou are a design visionary—a leader whose work sets the standard for quality and creativity. You excel in addressing complex challenges through modern, sophisticated, and visually appealing design. Your deep knowledge of interaction, visual design, and motion is complemented by your ability to prototype, test, and bring concepts to life.You understand the transformative power of design in enhancing learning experiences for millions. You lead not by authority, but by inspiring those around you through the excellence of your ideas, execution, and storytelling. You are adept with emerging AI tools and prototyping techniques, recognizing their potential to enhance creativity and drive innovation.At Udemy, you will redefine the essence of learning—making it seamless, dynamic, and deeply engaging—while collaborating closely with product managers, engineers, and researchers to bring these visions to fruition.About the RoleAs a Principal Product Designer on the Learner UX team, you will serve as a senior individual contributor dedicated to shaping the future of Udemy’s learner experience across both mobile and web platforms. You will elevate the standards of design excellence within the organization by producing exemplary design work that inspires colleagues, influences leadership, and delights our learners.In this role, you will:Create flagship learning experiences that deliver end-to-end solutions balancing usability, delight, and visual perfection.Lead by example in motion and interaction design, establishing a new benchmark for clarity, refinement, and engagement through effective animation and transitions.Explore and prototype AI-enhanced experiences that personalize learning pathways, streamline workflows, and unlock new avenues for creativity.Set a high standard for visual design within the team, ensuring our UI is not only functional but aesthetically remarkable.

Employee Applicant Privacy NoticeAbout Us:At SoFi, we are on a mission to revolutionize personal finance. By partnering with our members, we are transforming the way individuals engage with their financial futures. As a pioneering financial services firm and national bank, we harness cutting-edge, mobile-first technology to empower millions of members to achieve their financial aspirations. As the industry undergoes a remarkable transformation, we are leading the charge. Every day, we take pride in knowing our work positively impacts lives, guided by our core values. Join us to invest in your future, your career, and the financial landscape.The Role:We are seeking an experienced Principal Product Manager to spearhead the development of innovative brokerage experiences and trading functionalities within SoFi Invest. In this pivotal role, you will be responsible for defining the strategy, roadmap, and execution of customer-facing investment products that enhance how members trade, manage, and interact with their portfolios.Your focus will be on delivering new and significantly enhanced trading functionalities to SoFi Invest. You will lead complex product initiatives encompassing trading capabilities, account-level experiences, and regulatory processes, necessitating close collaboration with engineering, design, risk management, and compliance teams. Beyond delivering high-impact investing experiences from inception to launch, you will provide strategic product leadership to the Invest PM team, influencing how we develop, prioritize, and scale brokerage offerings.This is a senior individual contributor position designed for a product leader who blends an acute product sense with extensive brokerage knowledge, thriving in complex, heavily regulated environments.Prior experience in developing top-tier investing and brokerage products is essential.

Join SoFi as a Principal Product Manager specializing in investments. In this pivotal role, you will lead the strategy and execution of innovative investment products that enhance our user's financial journey. You will collaborate with cross-functional teams, leverage market insights, and drive product initiatives that meet the needs of our diverse client base.

Join SoFi as a Principal Product Manager for our Originations Core team. In this pivotal role, you will spearhead the development of innovative solutions to enhance our product offerings. You will collaborate with cross-functional teams to identify market opportunities, define product vision, and drive the execution of strategic initiatives that align with our company’s goals.

Mirelo AI is at the forefront of innovation, creating the next generation of creative tools that transform silent videos into captivating audio experiences.Our advanced generative AI models bring life to video content by generating realistic sound, speech, and music tailored for gamers, content creators, and video platforms. With our technology, we empower storytellers worldwide to elevate their narratives.Having recently secured a $41 million Seed round co-led by Andreessen Horowitz and Index Ventures, with backing from Atlantic, we are aggressively expanding our teams across Product, Engineering, Go-to-Market, and Growth.About the RoleAs the Principal Product Designer, your mission is to revolutionize our generative audio offerings into a highly desirable product for creators, ensuring we achieve product-market fit through meticulous craftsmanship, iterative design, and authentic user insights.Being our inaugural Product Design hire, you'll play a pivotal role in defining the interaction experience for creators using AI-generated sound. This role demands a hands-on approach, granting you high ownership as you collaborate with users and analyze data to sculpt raw AI functionalities into tools that creators will cherish. You will engage in continuous iterations based on user feedback, designing seamless and expressive interfaces for an innovative suite of generative video-audio tools that make complex model functions accessible.As a foundational designer, your contributions will significantly influence how our technology evolves into a product that resonates with creators.Key ResponsibilitiesLead the complete UX/UI development for Mirelo’s AI-driven creative products, from initial concepts through to refined, user-friendly features.Convert sophisticated generative audio models into user-friendly interaction patterns and workflows; this is the key challenge.Serve as the essential bridge linking raw AI capabilities with real creator value. Rapidly prototype and validate concepts to ensure alignment with authentic user needs.Engage deeply with early customers and product data, collecting both qualitative and quantitative feedback to fuel ongoing, high-velocity design iterations.Work closely with product and engineering teams to establish requirements, brainstorm solutions, and guarantee the effective implementation of your designs.Create high-fidelity prototypes that articulate interaction concepts and explore new, innovative behaviors driven by AI.Develop foundational design principles and patterns that will guide our design efforts moving forward.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping the future of personal finance.At SoFi, we are revolutionizing how individuals manage their finances through innovative mobile-first technology. As a leading financial services company and national bank, we are committed to empowering millions of members to achieve their financial aspirations. The financial industry is evolving rapidly, and we are at the forefront of this transformation, making a meaningful impact on people's lives while adhering to our core values. Invest in your future and career with us.The OpportunitySoFi is on the lookout for a visionary and collaborative Principal Product Manager to spearhead the development of AI-driven financial insights for our members. In this role, you will be pivotal in shaping how SoFi leverages AI and personalized experiences to empower members in their financial journeys. As a passionate advocate for our customers, you will influence cross-functional strategies across all business units to create an indispensable AI mentor for our members.Your expertise will help set ambitious objectives and drive innovative solutions that transform the way our users engage with their finances.Key ResponsibilitiesLead the multi-year strategy for SoFi Coach, enhancing member acquisition and engagement throughout the SoFi ecosystem.Identify and implement cutting-edge technologies that enhance our value proposition and assist members in making informed financial decisions.Shift from reactive to proactive personalized insights, developing features that encourage better financial habits in real-time.Communicate the vision, strategy, and customer impact effectively to stakeholders at all leadership levels, ensuring alignment on key objectives.Work collaboratively with engineering, data science, design, and marketing teams to translate customer needs into leading-edge experiences.Act as a true builder by defining the business strategy while managing the technical aspects and execution plans necessary for launch.Utilize a data-driven approach to monitor performance and iterate on product enhancements.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping the future of finance. Together with our community of members, we are redefining personal finance interaction.As a cutting-edge financial services firm and national bank, we leverage innovative, mobile-first technology to empower millions in achieving their financial aspirations. The financial sector is evolving dramatically, and we stand at the forefront of this transformation. We take pride in knowing that our work has a profound impact on lives, guided by our core values. Become a part of our mission to enhance your career and make a difference in the financial landscape.The Role:The Creative Studio at SoFi seeks a skilled Interactive Designer to join our dynamic in-house team, focused on creating exceptional digital experiences for our expanding brand.You will collaborate closely with web producers, project managers, copywriters, and art directors to craft stunning and functional landing pages for SoFi.com, optimized for both desktop and mobile platforms.We are looking for an innovative, proactive individual who can seamlessly work with creative partners on both messaging and visual design. You will be part of a supportive, vibrant team culture, dedicated to helping our users improve their financial well-being.Key Responsibilities:Lead the end-to-end concepting, design, and production of marketing landing pages and digital experiences on SoFi.com.Transform diverse briefs into thoughtful, effective, and visually striking design solutions that meet business objectives and user expectations.Work collaboratively with cross-functional teams, including web producers, engineers, copywriters, art directors, and product marketers, to deliver outstanding design work.Utilize strong conceptual thinking, user experience principles, and brand standards to develop engaging, user-centered experiences across both desktop and mobile.Assist in testing, iterating, and optimizing designs throughout our site, working with marketing, web, and development teams to enhance performance and business outcomes.Advance our visual language on SoFi.com by creating new layouts, design systems, and web components that reinforce the brand while improving usability.

Join Sofi as a Principal Product Manager for our AI Software Development Lifecycle (SDLC) team, where you will lead innovative product strategies and drive impactful solutions in the realm of artificial intelligence.In this role, you will collaborate with cross-functional teams to enhance our product offerings, ensuring our AI solutions meet market demands and user needs. Your leadership will be pivotal in shaping the future of AI within our company.

Join SoFi, a leading personal finance company, as a Data Scientist where you will leverage data to drive strategic decisions and enhance user experiences. In this role, you will analyze complex datasets, build predictive models, and collaborate with cross-functional teams to propel our innovative solutions forward.

Role Overview SoFi is looking for a Principal Software Engineer focused on Member Growth to join the San Francisco headquarters. This role centers on designing and building software that improves the experience for SoFi’s members and supports the company’s mission to help people achieve financial independence. What You Will Do Lead the design and implementation of new software solutions aimed at increasing member engagement and growth. Guide and mentor a skilled team of engineers, providing technical direction and support. Work closely with cross-functional partners to deliver systems that scale with SoFi’s expanding user base. Apply modern technologies and engineering practices to create reliable, maintainable platforms. Location This position is based at SoFi’s San Francisco headquarters in California.