Principal Product Manager - Marketing Technology

Role overview SoFi seeks a Principal Product Manager to join the Marketing Technology team, based in either San Francisco, CA or Seattle, WA. The position focuses on shaping product strategy and leading the execution of marketing tools designed to boost customer engagement and support business growth. What you will do Lead cross-functional teams spanning eng…

Join SonarSource as a Principal in Product and Technology Partnerships. In this pivotal role, you will spearhead collaborations that drive innovation and enhance our product offerings. Your expertise will guide strategic partnerships, fostering relationships with key stakeholders in the tech industry.

Amplitude is hiring a Principal Product Marketing Manager to focus on Agents. This leader will shape marketing strategy and help amplify the visibility of our solutions for a wide customer audience. Key responsibilities Design and implement marketing initiatives aimed at boosting product awareness and adoption in the market. Collaborate with product management, sales, and customer success teams to define and communicate the product's value proposition. Study market trends and conduct competitive research to guide positioning and messaging. Collect customer feedback and use it to refine marketing strategies and support agent success. Collaboration This role works closely with cross-functional partners across product, sales, and customer success. The goal is to ensure messaging stays relevant to customer needs and adapts to market changes. Location This position is based in San Francisco, CA.

Postman supports over 45 million developers and 500,000 organizations, including most of the Fortune 500. The company’s mission is to simplify the API lifecycle and help teams collaborate, so they can deliver better APIs, faster. Postman’s headquarters are in San Francisco, with additional offices in Boston, New York, Austin, Tokyo, London, and Bangalore. The company remains privately held and is backed by investors such as Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. More details are available at postman.com. For insight into Postman’s vision, see The "API-First World" graphic novel. Team focus The Product Marketing team crafts clear positioning for Postman’s platform and services. This group enables the revenue team to share stories that highlight the value of choosing Postman for API and service management. Team members are encouraged to take on challenges and deliver results for a widely recognized developer product. Role overview The Principal Product Marketing Manager, based in San Francisco, leads the marketing and go-to-market strategy for a flagship Postman service. The role involves creating content that helps platform engineers and developers understand key use cases and value propositions. Responsibilities also include designing marketing programs to drive awareness, engagement, adoption, and retention for the service. Location This position is located in San Francisco, California, United States.

Intercom is a pioneering AI Customer Service company dedicated to empowering businesses to deliver exceptional customer experiences.Our cutting-edge AI agent, Fin, stands as the most advanced customer service AI agent available, enabling businesses to provide continuous, flawless customer support and ultimately enhance their customer interactions. Fin can seamlessly integrate with our Helpdesk to form a comprehensive solution known as the Intercom Customer Service Suite, which offers AI-enhanced assistance for complex queries requiring human agents.Established in 2011 and relied upon by nearly 30,000 businesses globally, Intercom is redefining the standards of customer service. Guided by our core values, we continuously push boundaries, operate with urgency, and consistently provide remarkable value to our clients.What’s the Opportunity?This is a senior individual contributor role for a dynamic professional eager to work at the nexus of product, AI, sales, and strategy. You will craft the narratives that shape market perceptions, the stories sales teams utilize, and the methods we employ to clarify our sophisticated product offerings to customers navigating the AI landscape. Collaborating closely with product, engineering, sales leadership, and marketing teams, you will engage directly with our products and technology. You will oversee significant initiatives such as product launches, narrative developments, pricing strategies, and sales enablement efforts. This is not a conventional role; it is designed for an innovator who thrives in a fast-paced environment, thinks critically from first principles, and is eager to redefine the role of Product Marketing Manager.What Will I Be Doing?Lead the positioning and messaging for key product areas, developing market-ready narratives from foundational principles.Collaborate daily with Product and Engineering teams to translate complex AI technology into simple, customer-friendly stories.Create impactful sales enablement materials that are genuinely utilized, including pitch decks, demos, battlecards, and talk tracks.Exhibit a strong customer obsession by analyzing customer interactions, identifying patterns, and converting raw customer feedback into actionable insights.Generate high-quality PMM assets independently, including web pages, scripts, briefs, internal narratives, and videos.Facilitate cross-functional alignment on messaging, ensuring consistency in our communication across all channels.Lead product launches and go-to-market strategies, collaborating with full-stack marketers, content creators, and design teams.Elevate the standards of PMM craftsmanship by demonstrating exceptional writing skills, clarity, taste, and technical understanding.

Our Mission & Values:At Drata, our mission is to empower businesses to gain and maintain the trust of their users, clients, partners, and potential customers. We provide the proof that demonstrates great companies are worthy of the trust they strive to cultivate.Our core values guide us in everything we do. Built on Trust signifies that consistency is paramount. Act with Integrity means always choosing the right path. Customer-Obsessed reminds us to prioritize the needs of those we serve. Competitive Fire encourages us to surpass our limits. Diversity fosters unique viewpoints that drive innovative solutions. Automation First ensures we emphasize efficiency to save time and resources.Our Culture & Work Style At Drata, we are not merely developing software; we are cultivating a mindset. Our approach is characterized by:Be a Driver (Owner-Operator Mentality): Take ownership of your tasks. Strive for continuous improvement. Achieve results.Move at Drata Speed (Precision & Velocity): Make rapid decisions. Learn swiftly. Create immediate impacts.Stay Mission-Driven (Customer-Obsessed): Question norms. Provide genuine value. Maintain a hunger for progress.We complement our dynamic culture with a considerate hybrid model because we value both flexibility and collaboration. In the Bay Area, we gather in-office from Tuesday to Thursday for high-impact collaboration days where teams synchronize, strategize, and innovate. Mondays and Fridays are flexible, allowing for focused work, balance, and autonomy.If you thrive in an empowering environment, energized by working alongside intelligent, mission-driven individuals, you will find a home here.Why Join The Drata Team?The best way to experience the Driver’s Mindset is to see it in action. We are an award-winning, mission-driven team of over 600 individuals globally, united by a culture that prioritizes trust, speed, and perpetual growth.See the Speed: Watch our CEO, Adam Markowitz, shed light on our hyper-growth trajectory, achieving $0 to $100M ARR in just four years.Hear the Voice of the Team: Visit our "Life at Drata" page for employee testimonials highlighting our collaborative environment and available growth opportunities.

Elliptic specializes in blockchain analytics, supporting organizations as they manage compliance and technology challenges in the digital asset sector. The company’s work centers on making crypto more transparent and accessible to businesses navigating this landscape. Role overview The Principal Product Marketing Manager plays a central role in defining how Elliptic’s products are presented to the crypto market. This position focuses on crafting and executing marketing strategies that emphasize product strengths and foster growth. Clear communication and effective positioning are essential to increase customer understanding and engagement. What you will do Develop and implement product marketing strategies that respond to changes in the crypto industry Collaborate with teams throughout Elliptic to maintain consistent messaging and product positioning Translate technical product features into clear, customer-focused value propositions Contribute to efforts that encourage product adoption and deepen customer engagement Location This position is based in San Francisco.

As the Principal Product Marketing Manager at Vendia, you will play a pivotal role in shaping the narrative that propels our growth. Our cutting-edge platform is redefining how businesses achieve end-to-end visibility across multi-enterprise environments through real-time and reliable multi-party data sharing, underpinned by our unique distributed and serverless blockchain technology.In this role, you will collaborate closely with Sales, Solutions Architects, Solution Consulting, and Product teams to articulate, position, and elevate Vendia’s innovative platform and solution offerings. You will be responsible for creating customer-facing materials, enhancing our digital presence across various channels including our website and social media, engaging with industry analysts, enabling the sales team, and cultivating customer advocacy.This position is part of our dynamic marketing team, where you will act as both a contributor and a leader, directly influencing outcomes while guiding other teams towards shared objectives. Reporting directly to the Chief Marketing Officer (CMO), you will be instrumental in achieving key company-level objectives related to adoption, pipeline growth, and revenue generation.

Mirelo AI is pioneering innovative creative tools that bring sound, speech, and music to life by transforming video content.Utilizing advanced generative AI models, we enable creators to 'unmute' silent videos and generate bespoke, hyper-realistic audio for gaming, video platforms, and content creators. Our ground-breaking technology empowers storytellers globally to elevate their narratives.Having recently secured a $41 million Seed round co-led by Andreessen Horowitz and Index Ventures, with additional backing from Atlantic, we are swiftly scaling across Product, Engineering, Go-to-Market, and Growth teams.About the RoleAs a Principal Product Manager, your mission will be to navigate Mirelo toward product-market fit by determining what to build, why it matters, and how to learn quickly from actual creator interactions.You will be at the forefront of transforming our generative audio technology into a tangible product embraced by creators and partners. As our inaugural product hire, this role emphasizes building from the ground up, collaborating closely with research to convert foundational audio models into intuitive and valuable experiences for users.Key ResponsibilitiesDefine and implement the comprehensive product strategy while owning the full development roadmap as our first product management hire.Engage deeply in prototyping, testing, and conducting experiments on a daily basis.Collaborate closely with research teams to ensure our foundational audio models serve the actual needs of creators and users.Continuously assess feature adoption and quality, leveraging data-driven insights and user feedback to iterate and design experiments for new features.Facilitate collaboration among developers and product designers.Embrace ambiguity while establishing clear product requirements and success metrics, collaborating with engineers to develop scalable data analysis pipelines.Ideal Candidate ProfileA robust track record of over 5 years in product management, with a profound understanding of generative AI and audio.Demonstrated experience in building products from the ground up in a startup or fast-paced environment.A genuine passion for the creator ecosystem; experience with video generation or music technologies is a plus.

About CodeRabbitCodeRabbit is a cutting-edge research and development firm dedicated to enhancing human-machine collaboration through innovative technologies. Our mission is to revolutionize software development by creating the next generation of AI-driven code reviewers, facilitating a powerful partnership between human creativity and advanced algorithms to achieve unprecedented efficiency and quality in software production.About The RoleWe seek an enthusiastic and strategic Principal Product Marketing Manager to join our dynamic team. In this role, you will collaborate closely with Product, Engineering, Business Development, and various Marketing units, including Demand Generation and content, to effectively launch CodeRabbit’s products into the market. The successful candidate will excel in fast-paced, ambiguous settings and demonstrate a strong ability to work independently. A robust technical background, particularly in the software development lifecycle and developer tools, is essential. You will have the skill to translate intricate concepts into digestible narratives, with a strong inclination for swift execution.Key ResponsibilitiesDefine the Category: Develop positioning and messaging that clearly articulates our unique niche in AI-assisted software development life cycles.Launch with Velocity: Spearhead the go-to-market (GTM) strategy for significant product features, such as enterprise security enhancements or new pricing models.Enable the Field: Produce sales training resources, pitch presentations, competitive battlecards, and case studies to empower our sales teams to excel against various competitors.Deep Persona Research: Gain insights into the concerns and motivations of key personas, such as skeptical Senior Developers and budget-conscious VPs of Engineering, and customize our value propositions accordingly.Content Strategy: Collaborate with Demand Generation, Developer Relations, and content teams to create impactful materials, including technical whitepapers, demos, blog entries, and event presentations.

Peregrine Technologies, a company supported by top-tier Silicon Valley investors, specializes in empowering public safety organizations, state and local governments, federal agencies, and private-sector institutions to tackle society's most pressing challenges with remarkable speed and precision. Our innovative AI-driven platform transforms fragmented and isolated data into actionable operational intelligence, providing essential information at a moment's notice to facilitate quicker, more informed decision-making that enhances outcomes across all interactions. Currently, we serve hundreds of clients across over 30 states and two countries, impacting more than 125 million individuals, and we are poised for further growth as we expand into enterprise markets and internationally.Why Choose Peregrine? Leading-Edge Innovation: We confront some of the most complex challenges in data unification, analysis, and artificial intelligence—managing vast, diverse datasets in real-time while upholding the highest standards of security and privacy. Meaningful Impact: Your work will directly influence the critical decision-making processes of public safety officials, emergency responders, and government agencies. Every new feature you launch will enhance outcomes for millions of Americans. Collaborate with Industry Leaders: With backing from premier investors such as Sequoia Capital, we possess the resources and flexibility to take on ambitious technical challenges. You will work closely with our customers, gaining valuable insights into how your contributions create tangible impacts in the real world.

Supported by top-tier Silicon Valley investors, Peregrine Technologies empowers public safety organizations, state and local governments, federal agencies, and private sector entities to tackle societal challenges with unparalleled speed and precision. Our AI-driven platform transforms isolated and uncoordinated data into actionable insights, providing mission-critical information that enhances decision-making and improves outcomes at every interaction. Currently, Peregrine serves hundreds of clients across over 30 states and two countries, impacting more than 125 million individuals, as we broaden our reach into enterprise solutions and international markets.Join our entrepreneurial team, unafraid of tackling complex problems and motivated by a shared desire to effect meaningful change. We work collaboratively with urgency and purpose. If you are passionate about making an impact and excited by the prospect of building something new, we invite you to help shape the future of Peregrine.

Plaid builds tools that help developers create financial products and experiences. Since 2013, Plaid has connected users’ financial accounts to the apps and services they use every day, partnering with companies like Venmo, SoFi, Fortune 500 firms, and major banks. The company is headquartered in San Francisco, with additional offices in New York, Washington D.C., London, and Amsterdam. Role overview The Industry Product Marketing Manager team shapes how Plaid approaches targeted industry sectors and works closely with the go-to-market organization. This team ensures that sales understands customer needs and can clearly communicate Plaid’s solutions. What you will do Lead marketing strategy and execution for assigned industry verticals Serve as a subject matter expert on customer challenges, needs, and buying behaviors in your sectors Develop and run outbound campaign strategies, including defining target audiences, choosing marketing channels, and crafting messaging Work with marketing channel owners to launch campaigns Create narratives, sales tools, and campaign materials using customer insights and field feedback Equip Plaid’s go-to-market teams with resources to support their success Location This position is based in San Francisco.

About CodeRabbitCodeRabbit is at the forefront of innovation in research and development, dedicated to creating remarkable human-machine collaboration systems. Our mission is to revolutionize the software development landscape by developing Gen AI-driven code reviewers that establish a collaborative relationship between human expertise and advanced algorithms, thereby enhancing productivity and quality in software development.About the RoleWe are seeking a dynamic Principal Product Marketing Manager with extensive experience in the developer tools space. In this pivotal role, you will take charge of the entire product marketing lifecycle, from go-to-market (GTM) strategies to crafting compelling customer narratives, positioning, messaging, and gathering competitive insights, all while influencing the product roadmap.This high-impact position intersects Product, Engineering, Growth, and Sales teams, making you a key player in strengthening our marketing foundation and boosting adoption among technical audiences.ResponsibilitiesPositioning & Messaging: Create engaging messaging and positioning strategies specifically designed for developers, engineering leaders, and DevOps professionals.Product Launches: Spearhead GTM strategies for new products and features, ensuring seamless collaboration across product, growth, and sales teams.Customer Insights: Gain deep insights into developer workflows and challenges by conducting customer interviews and research, informing both messaging and product roadmap.Content Creation: Develop and manage technical content such as product pages, blog posts, videos, case studies, and comparison pages to effectively communicate product value.Enablement: Generate product marketing materials to empower growth, sales, and customer success teams.Competitive Intelligence: Monitor trends and competitors in the developer tools industry to translate insights into actionable positioning and differentiation strategies.Metrics-Driven: Establish objectives for feature adoption and product marketing campaigns, providing regular reports on performance and efficacy.Qualifications3–6+ years of product marketing experience within developer tools, infrastructure, or B2B SaaS companies targeting technical audiences.Proven ability to engage credibly with engineers and development teams; hands-on experience is a significant plus.

Navigating the procurement landscape in today’s enterprise environments can be a daunting task, even for the most forward-thinking organizations. With global enterprise spending exceeding $120 trillion annually—over 30 times the consumer e-commerce market—businesses are increasingly dependent on vendors to streamline their operations.Founded in 2020, Zip was established to tackle this complex challenge through a unique procurement platform designed for a seamless, consumer-like experience. In just four years, Zip has redefined procurement, emerging as a leader in a market valued at over $50 billion. Today, industry giants such as OpenAI, Snowflake, Anthropic, Coinbase, and Prudential trust Zip to manage substantial financial expenditures.Our exceptional team comprises talent from leading organizations like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a valuation of $2.2 billion and $370 million in funding from top investors like Y Combinator, Tiger Global, BOND, DST Global, and CRV, we are dedicated to advancing innovative technology, expanding into new global markets, and delivering unparalleled value to our clients. We invite you to become part of our journey!Please note that this position requires in-office attendance in our downtown San Francisco office on a hybrid schedule (3 days a week).Your RoleWe are seeking a skilled Senior or Principal Product Manager (commensurate with experience) to spearhead the expansion of one of Zip's key product verticals. In this pivotal role, you will lead teams at the forefront of innovation as we venture into new markets and applications. You will ensure that we maintain a top-tier consumer-grade collaboration experience while accommodating intricate cross-functional workflows.You WillSpearhead the strategy and execution for Zip's growth into new markets, product categories, and verticals.Identify, validate, and launch impactful use cases that drive growth opportunities.Conduct rapid experimentation, customer research, and market analysis to test and refine hypotheses.Balance speed and scalability to evolve initiatives into robust, enterprise-ready product offerings.Align go-to-market, enablement, and sales strategies with our product roadmap to ensure the success of new offerings.Cultivate strong relationships with customers to align products with their needs effectively.QualificationsA minimum of 4-8 years of experience in product management, preferably in a tech-driven environment.Proven track record of driving product strategy and execution in fast-paced settings.Strong analytical skills with the ability to leverage data for decision-making.Excellent communication and collaboration skills, with a focus on stakeholder engagement.Experience working with cross-functional teams and managing complex project timelines.A passion for delivering exceptional user experiences and a keen understanding of market dynamics.

Join Gusto as a Principal Product Operations Manager in Benefits, where you'll play a pivotal role in shaping our benefits offerings and enhancing customer experience. You will lead a dynamic team, leveraging your expertise to streamline processes, optimize product performance, and drive strategic initiatives. We are looking for an innovative thinker who thrives in a fast-paced environment and is passionate about improving the lives of our customers.

Become a Leader in the Sleep Fitness RevolutionAt Eight Sleep, we are on a transformative journey to unlock human potential through the power of optimal sleep. As pioneers in the sleep fitness industry, we are reshaping the definition of restful nights and developing cutting-edge hardware, software, and AI technology to facilitate this vision. Our innovative products are designed to enhance mental, physical, and emotional performance, providing users with a personalized, data-driven recovery experience every night.We are proud to serve high achievers, elite athletes, and health enthusiasts across more than 30 countries. Recognized by Fast Company as one of the Most Innovative Companies in 2019, 2022, and 2023, and featured twice in TIME's “Best Inventions of the Year,” we operate as a high-performance team: quick, focused, and driven by meaningful impact. Our approach is not just about delivering products; it's about continuous improvement and meticulous attention to the details that enhance our members' sleep quality and overall well-being.Every position at Eight Sleep provides an opportunity to innovate at the forefront of technology, collaborate with top-tier professionals, and contribute to a future where sleep is a powerful asset for improved living. If you’re looking to step away from the mundane and are passionate about creating what’s possible, this is your chance. Join us in the movement that is revolutionizing sleep and unlocking human potential.Our Culture: High Standards, No CompromisesWe approach our mission with an intensity that matches the dedication of the world's elite performers. At Eight Sleep, we embody a relentless pursuit of excellence, mirroring the mamba mentality of athletic greats like Kobe Bryant, applied to bold concepts, next-generation technology, and impeccable execution. This is not a conventional 9-to-5 job. We are a team that consistently goes above and beyond—not out of obligation, but out of a deep commitment to the impact of our work. We build rapidly, challenge boundaries, and deliver results without compromise. If you thrive under pressure and seek to engage in the most significant work of your career, you'll find your place with us. If you desire an easier path, this may not be the right fit.Your RoleWe are seeking a Senior Manager of Product Marketing to spearhead the global positioning, launch, and growth of Eight Sleep’s products. This pivotal role will bridge product, brand, and growth, effectively translating our technology into compelling narratives that inspire customers and drive product adoption.You will take charge of crafting product positioning and messaging that sets Eight Sleep apart in the marketplace, directing go-to-market strategies for new product launches, and establishing standards for how we communicate value to our audience.

About GustoAt Gusto, our mission is to empower the small business economy. We take care of essential services—such as payroll, health insurance, 401(k)s, and HR—allowing business owners to concentrate on their passion and customers. With teams in Denver, San Francisco, and New York, we proudly support over 400,000 small businesses nationwide while fostering a workplace that mirrors and honors the diversity of our clients. Discover more about our Total Rewards philosophy.By the Numbers:Recognized as #1 best software for small businesses by G2 in 20242,700+ employees across the United States, Canada, Mexico, and Turkiye and steadily growingAnnual revenue exceeding $500MThe small and medium business (SMB) market is vast and expanding, presenting tremendous opportunities for Gusto to make a significant impact.In the US, there are 6.2M employers, with 98% employing fewer than 100 individuals.Every year, 550,000 new businesses emerge in the US.What Product Management is like at Gusto:We seek entrepreneurial, high-autonomy Product Managers to create impactful solutions for small businesses and their employees. Our philosophy empowers Product Managers to take full ownership of their roadmaps, guiding products from strategic vision to detailed execution.Our Product team operates with a lean structure, ensuring significant influence and ownership.We are dedicated to serving small and medium businesses, driven by a mission-oriented culture that values supporting business owners.About the Team:The Tax Platform is a vital component of Gusto's ecosystem. The Tax Platform team oversees the fundamental systems responsible for calculating, tracking, paying, reconciling, and filing tax liabilities for over 400,000 small businesses. These systems are crucial in ensuring compliance, managing financial transactions, and building customer trust. The Tax Platform offers shared capabilities utilized across Tax, Compliance, and R&D teams.

Role overview The Principal Product Manager at Samsara shapes product direction for solutions that target operational efficiency and sustainability. This position guides the vision, sets the long-term product roadmap, and takes responsibility for delivering features that drive measurable results. What you will do Define and clearly communicate the product vision for major initiatives Create and update the product roadmap to align with company goals Collaborate with engineering, design, and cross-functional teams to launch valuable features Advocate for solutions that boost operational efficiency and advance sustainability objectives Location This is a remote role for candidates based in the San Francisco Bay Area.

About the Role Plaud is hiring a Technical Product Marketing Manager in San Francisco, CA. This role shapes how Plaud’s products reach and engage customers. The Technical Product Marketing Manager works with teams across the company to develop and carry out marketing strategies tailored to the needs of our audience. What You Will Do Partner with product, engineering, and sales teams to align messaging and go-to-market plans Create clear, persuasive product narratives that highlight technical value Support launches and ongoing campaigns for new and existing products Who We’re Looking For Experience in product marketing, preferably with technical products Strong communication skills and the ability to translate technical features into customer benefits Interest in technology and storytelling