Senior Product Manager at Integrate | Seattle

About Us Integrate, located in Seattle, is revolutionizing the way organizations tackle complex multiplayer project management challenges in groundbreaking industries. Our software supports the world’s most ambitious machines and focuses on high-stakes coordination in deep tech areas such as rocket launches and advanced manufacturing. We believe that seamless collaboration is essential for progress in these fields, especially at the intersection of defense and artificial intelligence, where innovation speeds up and execution stakes are incredibly high. Our mission is to empower teams to collaborate effortlessly with vendors, customers, and partners while modernizing how organizations build in the emerging deep tech economy. We aim to minimize friction, misalignment, and redundancy in workflows. Our Solution Unlike traditional project management tools, which are often ill-suited for the rapid, interconnected nature of modern hardware development, Integrate is crafted specifically for this new landscape. Our platform offers clarity and structure to complex cross-organizational programs, facilitating effective communication, alignment, and confidence in execution. About the Role We are seeking a dynamic and experienced Senior Product Manager who excels in both rapid execution and customer-focused product development. As a key member of our product team, you will drive execution, influence strategy, and ensure our engineering and design teams operate at their highest potential. This role demands a professional capable of moving swiftly while maintaining high-quality standards, balancing methodical product thinking with a commitment to rapid learning and delivery. Why Join Us? Join a team that prioritizes clarity, ownership, and precision. You will work closely with our VP of Product, CEO, and engineering leadership to shape the future of our products and company. This position offers the chance to lead critical initiatives, create robust systems and processes, and advance into a senior leadership role within a rapidly scaling organization.

Integrate develops program management software for complex hardware projects, serving organizations in deep tech sectors like aerospace, robotics, and autonomous vehicles. The platform connects vendors, customers, and partners to streamline collaboration across company boundaries. By reducing manual work and communication barriers, Integrate supports teams working on demanding technical challenges. The company addresses the unique needs of hardware development, where traditional software often falls short. Integrate's solutions focus on improving coordination and communication for both internal teams and external stakeholders, helping organizations innovate more quickly and reliably. Role overview The Senior Backend Engineer will focus on building and scaling the infrastructure layer of Integrate’s platform. This position centers on new development, not maintenance. The work involves tackling distributed systems challenges, large-scale data federation, and architectural design to support an expanding customer base. Engineers at Integrate collaborate closely, make decisions quickly, and value technical rigor. Experience with large-scale systems, such as cloud migrations, distributed data pipelines, microservices, or event-driven architectures, is especially relevant for this role. Key responsibilities Design and scale distributed backend systems that process high-throughput, real-time data with complex dependencies. Profile and debug Go and Rust services to resolve performance issues. Contribute to data federation architecture, including S3 integration, graduation pipelines, and downstream data services. Develop and refine gRPC service interfaces and REST/JSON APIs for both internal and external use. Work with SQL and NoSQL databases, focusing on schema design, query optimization, and ensuring data durability. Collaborate with platform engineers and technical leads on infrastructure decisions. Instrument, monitor, and debug production systems, including participation in on-call rotations, root cause analysis, and incident management. Tech stack Main development uses Go, with Python for tooling and data workflows. The stack includes gRPC, REST/JSON, GraphQL, PostgreSQL, NoSQL databases, and Kubernetes-managed infrastructure. Infrastructure as code is managed with Terraform. Location This position is based in Seattle, WA.

About UsAt Integrate, we are on a mission to revolutionize program management for the world’s most ambitious technologies, including robotics and aerospace. Based in Seattle, we facilitate seamless collaboration across organizations in deep tech, enhancing communication between vendors, customers, and external stakeholders. Our goal is to streamline collaboration and reduce communication overhead, allowing teams to focus on what truly matters: innovating and building the future.Our SolutionIntegrate provides a tailored platform designed specifically for the complexities and demands of modern hardware development. We empower teams to communicate effectively, stay aligned, and accelerate their projects with confidence, ensuring that critical information is shared efficiently and decisions are made promptly.About the RoleWe are seeking a skilled DevSecOps Engineer to lead the evolution of our infrastructure, reliability, and security as we expand. This pivotal role combines infrastructure management, platform engineering, and security expertise. Your primary responsibility will be to ensure our systems are reliable, scalable, observable, and secure, enabling our engineering teams to operate swiftly and confidently.This position emphasizes back-end infrastructure, observability, scalability, and security rather than focusing on feature development, acting as a catalyst for the entire engineering organization.Why Join Us?Be part of a dynamic, close-knit team at the forefront of hardware innovation. You will have the unique opportunity to shape the foundational infrastructure that supports groundbreaking work in robotics, aerospace, and advanced manufacturing as we scale to commercial adoption.

Integrate develops program management software for advanced machinery and systems, with a focus on organizations in deep tech fields such as aerospace, autonomous vehicles, and robotics. The team is based in Seattle and works to improve collaboration and streamline workflows for companies tackling complex hardware projects. Current tools often fall short when it comes to the pace and complexity of hardware development in these industries. Integrate addresses this gap by building solutions that help teams and partners communicate more effectively, allowing innovation to move faster and with fewer obstacles. Role overview The Backend Engineer will play a key role in building and shaping the core infrastructure behind Integrate's platform. This position involves more than maintenance, engineers here design new systems and solve technical challenges that matter. The team values those who enjoy tackling problems like distributed system optimization, scaling data federation, and designing for a growing customer base. Collaboration is central. Expect to work closely with other engineers who move quickly and make considered technical decisions. Experience with systems that manage significant consumer or commercial traffic, such as cloud migrations, microservices, distributed data pipelines, or event-driven architectures, is especially relevant. What you will do Design and improve distributed backend systems that process high-throughput, real-time data with complex dependencies Own performance profiling and debugging for Go and Rust services, identifying and resolving bottlenecks Contribute to data federation architecture, including S3 integration, graduation pipelines, and downstream data services Develop and refine gRPC service interfaces and REST/JSON APIs for both internal and external users Work with SQL and NoSQL databases, focusing on schema design, query optimization, and durability strategies Collaborate on infrastructure decisions with platform engineers and technical leads Monitor and troubleshoot production systems, participate in on-call rotations, root cause analysis, and incident response Tech stack The backend is primarily written in Go, with Python supporting tooling and data workflows. The platform uses gRPC, REST/JSON, GraphQL, PostgreSQL, NoSQL databases, and Kubernetes for orchestration. Infrastructure is managed with Terraform. Location This Backend Engineer position is based in Seattle, WA.

Join Our TeamAt Integrate, based in Seattle, we are pioneering multiplayer project management solutions tailored for the most ambitious technological advancements. Our mission is to streamline collaboration across organizations in deep tech sectors, such as aerospace, autonomous vehicles, and robotics, making communication as efficient as possible. Our Innovative SolutionTraditional software tools often fall short when it comes to the fast-paced and complex nature of hardware development in deep tech. Integrate is dedicated to creating specialized software that enhances communication among all stakeholders, enabling teams to innovate more swiftly and effectively. Position OverviewWe are seeking a driven Commercial Account Executive to spearhead our commercial revenue growth by managing the entire sales cycle at Integrate. This pivotal role merges sales, product insight, and customer success, as you will be tasked with identifying, developing, and finalizing deals with clients in the defense and deep tech industries. You will adeptly convey the business value of our complex product offerings to both technical experts and executive stakeholders. Collaboration with marketing, product, and leadership teams will be crucial in ensuring a robust feedback loop from customers to our product development efforts while driving the sales pipeline and achieving revenue goals. This role demands high ownership and accountability, managing a diverse array of inbound and outbound sales opportunities with a strong focus on acquiring new business. You will navigate various sales cycles, from high-velocity transactions to intricate, multi-threaded negotiations, while fostering relationships with engineering, operational, and executive teams. Why Integrate?Be at the cutting edge of deep tech, building the software frameworks that will power the next wave of hardware innovations. Join our close-knit, ambitious team with a transformative vision for collaboration in technology. You'll play a key role in shaping the revenue strategy of a growing company, partnering with customers who are designing rockets, aircraft, autonomous systems, and the infrastructure of tomorrow.

Role overview hiya is hiring a Senior Product Manager in Seattle to help shape new product features and improvements. This role has a direct impact on the direction of hiya’s products, focusing on aligning offerings with what customers need. What you will do Collaborate with engineering, design, and business teams to define product vision and strategy Oversee the full product lifecycle, from concept to launch Apply insights from market research and user feedback to guide priorities and decisions Advocate for customer needs throughout development Requirements Proven experience managing products from initial idea through launch Strong skills in working with cross-functional partners Ability to turn market research and user feedback into clear plans Track record of building products that create real value for customers This is a full-time position based in Seattle, US.

Compass has been building technology to support residential real estate agents since 2012. As the largest real estate brokerage in the U.S., Compass connects buyers, sellers, and agents through a platform powered by data and software. Role overview The Group Product Manager leads the team responsible for Compass’s real estate leads platform. This platform matches homebuyers and sellers with the right real estate professionals by capturing, matching, and delivering leads efficiently. The role includes overseeing the consolidation of several leads products into one scalable system that supports all lead sources, including Compass.com and partners such as Redfin and Rocket Mortgage. The platform serves over 300,000 real estate professionals. This position balances strategic planning with technical execution. The Group Product Manager shapes the platform’s direction, builds roadmaps, and ensures a seamless experience for both agents and consumers. The goal is to drive measurable business results and maximize value for agents using the leads platform. Candidates with product management experience on large-scale real estate products are strongly preferred. What you will do Define and drive the product vision, strategy, and roadmap for the leads platform, balancing immediate needs with long-term growth. Lead development and optimization of matching, routing, and distribution systems to improve conversion, efficiency, and revenue. Use data, experimentation, user research, and machine learning to inform product decisions and improve performance. Work closely with engineering and design leads to translate specifications into features agents and staff want to use. Partner with business stakeholders to ensure product investments align with company priorities and partner outcomes. Collaborate with other Product team members to create intuitive, transparent experiences for agents, driving adoption and communicating value. Translate complex technical systems into clear, actionable strategies for both technical and non-technical audiences. Set goals, define success metrics, and develop experimentation frameworks to measure impact and prioritize work. Act as a product leader, influencing cross-functional teams and fostering collaboration across the organization. Location Seattle

Join Zenoti as a Senior Product SpecialistAt Zenoti, we deliver an innovative, all-encompassing cloud-based software solution tailored for the beauty and wellness industry. Our platform enables users to seamlessly manage every facet of their business—from online appointment scheduling and point-of-sale systems to customer relationship management, employee management, inventory control, and integrated marketing initiatives. By utilizing Zenoti, our clients can enhance operational efficiency, minimize costs, and boost customer retention and revenue.Zenoti empowers over 30,000 salons, spas, medspas, and fitness studios across more than 50 countries. Our esteemed clientele includes renowned global brands such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga, and TONI&GUY.Recent accolades include achieving a unicorn valuation exceeding $1 billion, recognition as a Next Tech Titan by GeekWire, securing an $80 million investment from TPG, and ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also honored to be recognized as a Great Place to Work Certified™ for 2021-2022, affirming our commitment to empowering individuals to thrive and discover their potential.

Join Databricks, where we are committed to empowering data teams to tackle the world's most challenging issues—from innovating transportation solutions to speeding up medical advancements. Our mission is realized through our exceptional data and AI infrastructure platform, which enables our clients to leverage deep data insights to enhance their business operations. Founded by engineers with a customer-first mindset, we eagerly embrace every technical challenge, from developing next-gen UI/UX interfaces to scaling our infrastructure across millions of virtual machines. And we are just getting started. As a Senior Product Manager for Unity Catalog (https://databricks.com/product/unity-catalog), you will be at the forefront of the metadata and governance foundation for the Lakehouse. Unity Catalog not only ensures fine-grained security and governance capabilities but also enhances performance and productivity through features like lineage tracking, search, discovery, auditing, and compliance for our customers' data and AI assets. This role requires you to orchestrate all product activities from conceptualization to execution. You will engage with large enterprise customers to understand their needs, develop long-term product strategies, define product roadmaps, collaborate with engineering teams to build innovative solutions, and coordinate with various internal stakeholders to guarantee product success both pre- and post-launch. Your impact will include: Designing and launching new governance and security features within Unity Catalog. Defining and developing new platform services that empower Databricks’ data and AI product teams (ML/AI, Data Science & Engineering, Data Warehousing, etc.) to seamlessly integrate workload-specific governance capabilities that augment the value of Unity Catalog and the Lakehouse. Taking your visionary features from ideation and customer exploration to full-scale launch, including marketing strategies, field enablement, and fostering broad customer adoption across all segments. Providing insights about the data governance landscape, customer needs, and market trends to the engineering and leadership teams through close collaboration with customers and partners.

Role Overview Brooks Running Company is seeking a Senior Manager of Innovation based in Seattle, WA. This leader guides projects aimed at shaping the future of running products and experiences. The position focuses on developing new strategies that expand the brand and improve the product lineup. What You Will Do Lead innovation projects from concept through execution Work closely with teams across the company to encourage creative thinking and high standards Develop and implement strategies that strengthen Brooks Running’s product offerings and support business growth Location This position is based in Seattle, Washington.

Join our dynamic team at Twitch as a Senior Product Manager, Community. In this pivotal role, you will be responsible for shaping the community experience for our millions of users. You will collaborate closely with cross-functional teams to develop and implement innovative strategies that enhance user engagement and foster a vibrant online environment.

About Us At Otter, we are revolutionizing the digital landscape for the food industry. As off-premise dining continues to rise, we are committed to providing restaurants with the essential tools needed to navigate this changing environment. Our mission is to simplify complexities, enhance business growth, and ensure exceptional dining experiences for guests, no matter where they are. Our innovative platform caters to food businesses of all sizes, from beloved local eateries to expansive global chains. By partnering with us, restaurants can focus on their core mission: delivering outstanding meals to their patrons. Together, we strive to make quality food more accessible, dependable, and affordable for all. Your Role As a pivotal member of our dynamic team, you will lead the development of Otter’s data products, the backbone that enables restaurants to analyze, anticipate, and enhance their operational performance. You will take ownership of complete product outcomes within a diverse portfolio that encompasses analytics, real-time monitoring, alerts, operational insights, and data integrity. Your responsibilities will include: Transforming operator challenges into innovative solutions that distill complex, multi-channel data into clear, actionable insights. Enhancing data reliability by collaborating with platform, data, and finance teams to ensure freshness, accuracy, data lineage, and metric definitions, making our products the trusted source for operators. Focusing on deliverables that prevent revenue loss, identify issues, and drive tangible operational enhancements. Creating scalable and rapid solutions that facilitate new use cases without the need for bespoke work. Engaging cross-functionally with Engineering, Design, Data Science, Go-To-Market, and Customer teams to iteratively develop and rapidly learn from product iterations. Taking responsibility for outcomes, defining success metrics, and driving improvements in adoption, engagement, customer satisfaction, data service level agreements, and revenue impact. Qualifications A minimum of 5 years of experience in product management or a closely related field, focusing on data/analytics, platforms, or operational tools. Proven track record of delivering insight-driven products (such as dashboards, alerts, and workflows) that have achieved measurable business outcomes. Strong data fluency with proficiency in SQL, metrics design, and experiment/impact analysis; capable of deep collaboration with data science and engineering teams. Exceptional product judgment and UX instincts; adept at distinguishing between informative and actionable insights while designing for busy operators. Ability to lead cross-functional teams effectively, with outstanding written and verbal communication skills.

Join the dynamic team at Twitch as a Senior Product Manager specializing in Commerce. In this pivotal role, you will lead innovative product initiatives that enhance user engagement and drive revenue growth. You will collaborate with cross-functional teams to define product vision, strategy, and roadmap, ensuring alignment with company objectives.Your expertise will guide the development of features that resonate with our community of creators and viewers, shaping the future of commerce on our platform.

About Superhuman Superhuman Platform Inc. builds AI-driven productivity tools that help individuals and organizations work smarter. The platform integrates with over 1 million applications and websites, offering products such as Coda for collaborative workspaces, Grammarly for writing support, Mail for inbox management, and Go, an AI assistant that understands context and offers proactive help. Since 2009, Superhuman has supported more than 40 million users, 50,000 businesses, and 3,000 educational institutions worldwide. The platform aims to reduce busywork so people can focus on what matters most. Learn more at superhuman.com and see our core values here. Role Overview Superhuman is hiring a Senior Product Manager for the Coda database and calculation platform team. This role is based in Seattle (hub model). Coda lets teams build flexible documents that can replace scattered spreadsheets, project trackers, and internal tools. At the heart of this experience is a strong database structure and a formula engine that tie together tables, buttons, automations, and custom views. This position manages the core platform that gives users developer-like power from a familiar document interface. What You Will Do Set and drive the product strategy and roadmap for Coda’s database and calculation platform. Develop new experiences for large-scale databases, including integration with new products. Oversee the formula language and calculation engine at the core of Coda. Lead performance improvements across the product. Work with customers who push Coda’s capabilities, identifying and shaping new opportunities. Design features that make advanced functionality approachable for all users. Balance user needs and technical constraints when making decisions. Partner closely with a skilled engineering team.

Attention Job Seekers:As a precaution against scams, we advise you to apply solely through the official Sensor Tower website or through verified company profiles on platforms such as LinkedIn, Indeed, BuiltIn, or Hackajob. Sensor Tower will never request payment information or personal financial details during the application process. All communications will originate from email addresses ending in sensortower.com. Interviews will be conducted via phone or Zoom, and any discussion will remain within the sensortower.com domain. If you notice any suspicious activity, please let us know. Ensure to submit your resume when applying.Important Notice for Recruitment Agencies:We do not accept unsolicited resumes from recruitment agencies. Please refrain from sending resumes to our jobs alias or any Sensor Tower employee. Sensor Tower is not liable for any fees related to unsolicited resumes and will not compensate third-party agencies without a signed agreement.About the Role:At Sensor Tower, we aim to quantify the global digital economy. Our platform provides invaluable insights into the mobile app ecosystem, guiding users to discover innovations, assess market trends, and analyze successful strategies employed by industry leaders. As a Technical Product Manager focusing on our mobile intelligence solutions, you will drive the development of new data products that enable our users to make impactful decisions.We seek a candidate with substantial experience in data management, including API development for analytics products or roles in analytics within digital product companies. Your background may include working on AdTech dashboards or overseeing complex products that analyze business data. Familiarity with defining data contracts and integrating services with an MCP server is essential. Experience in SaaS startups, mobile industries, financial modeling, or F2P gaming will be advantageous.In this role, you will manage projects from conception to execution. Collaborating with product leadership will allow you to craft roadmaps, while partnership with engineering teams will facilitate project execution. Engagement with business and account leaders will enhance your understanding of customer needs. A passion for leveraging AI in digital product development will be key, as will your experience in categorizing unstructured data, creating rapid prototypes, and deriving insights using AI. Your enthusiasm for the industry will be evident as you share your accomplishments.

Join Twitch, a leading live streaming platform, as a Senior Product Manager for our Community team. In this role, you will drive initiatives that enhance user engagement and foster a vibrant community experience. Collaborate with cross-functional teams to develop innovative features and gather insightful feedback to refine our offerings. Your contributions will directly impact the way our users connect and interact on the platform.

Since our inception, Possible Financial Inc. has transformed the landscape of small-dollar loans, providing over $1 billion in funding to more than 1.5 million customers, issuing over 4 million loans, and helping our clients save over $650 million.At Possible, we are pioneering a new approach to consumer finance, aiming to assist our customers in avoiding debt rather than profiting from their financial struggles. As a Public Benefit Corporation, our mission is to empower communities by unlocking economic mobility through affordable credit solutions designed to enhance financial well-being for generations. Join the team committed to turning this vision into reality.Team IntroductionOur mission at Possible is to develop financial products that enhance the financial health of everyday Americans. Exceptional products are only impactful if they function reliably; thus, our response to issues is as critical to customer experience as the features we deliver.The Product Operations team is newly established and specifically designed to tackle this challenge. We serve as the frontline defense when issues occur, ensuring they happen less frequently moving forward. Our responsibilities include managing the internal tools used by our operations team, overseeing the AI-driven support agent that addresses customer inquiries, and handling the incident management process that keeps our product running seamlessly.This team has emerged as Possible reached a pivotal point in its growth: operational excellence can no longer be a secondary task distributed across product teams — it requires a dedicated focus and leadership. You will collaborate with a dedicated Engineering Manager and a team of engineers who are ready to innovate. The objective is clear: reduce the operational strain on the organization, enhance customer experiences during challenges, and invest in the tools and automation that prevent problems from impacting customers.The Role & ImpactAs the Senior Product Manager for Product Operations, you will oversee the products and systems essential for the smooth operation of Possible for our customers and internal teams. This role is ideal for someone who derives satisfaction from improving processes and recognizes that the often-overlooked areas of incident management, internal tooling, and operational automation significantly impact customer trust and organizational efficiency.In your initial months, you will establish structured incident and bug management processes, define Service Level Agreements (SLAs), and create clear escalation paths to ensure that the appropriate issues reach the right individuals promptly.

Be a Catalyst for Change at Axon.At Axon, we are dedicated to our mission of Protecting Life. As pioneers in addressing vital safety and justice challenges, we leverage a comprehensive suite of devices and cloud software to make a meaningful difference. Our collaborative culture fosters open communication and values diverse perspectives from our customers, communities, and each other.Life at Axon is dynamic, demanding, and impactful. Here, you will take the lead in driving significant change while continuously evolving in a mission-driven environment where your contributions truly matter.Your ImpactWe are committed to integrating cutting-edge technology within public safety, creating solutions that leave a lasting positive impact. As a Senior Hardware Product Manager, you will play a crucial role in defining and delivering innovative smart devices that seamlessly blend hardware, firmware, and connectivity. Our products transcend traditional hardware by incorporating advanced sensors and software integrations that enable powerful end-to-end solutions.This position calls for a professional who can effectively bridge customer requirements, technical intricacies, and operational execution. You will collaborate with engineering, operations, design, and go-to-market teams to ensure our hardware solutions yield measurable benefits for customers and communities worldwide.What You’ll DoLocation: This position is based in our Seattle, WA office and follows a hybrid work model. Team members are expected to work onsite from Tuesday to Friday, with the flexibility to work remotely on Mondays unless accommodations are approved. We believe that connection sparks innovation, and our in-office culture is designed to promote meaningful collaboration, mentorship, and shared success.Reports to: Director of Product ManagementDirect Reports: NoneEngage with customers and internal teams to identify market needs and prioritize solutions that enhance outcomes.Collaborate closely with Hardware and Software Engineering, Operations, Quality, Marketing, Sales, and Customer Support to define and implement product enhancements and new hardware offerings.Translate customer insights and technical specifications into clear product requirements and guidance for engineering teams.Work with engineering and program management to balance scope, functionality, and timelines for successful product delivery.

Join the dynamic team at brinc as a Production Technician, where you will play a crucial role in our innovative manufacturing processes. You will be responsible for assisting in the production line operations, ensuring high-quality standards are met and maintained. This position offers a great opportunity for individuals looking to kickstart their careers in production and technology.

At Databricks, we are driven by a passion for empowering data teams to tackle the world's most challenging issues — from advancing transportation innovations to expediting medical breakthroughs. Our commitment lies in crafting and maintaining the leading data and AI infrastructure platform, enabling our clients to leverage deep data insights for enhanced business performance. With a foundation rooted in engineering and a customer-first mentality, we eagerly embrace each technical challenge, whether it involves designing cutting-edge UI/UX for data interaction or scaling our services across millions of virtual machines. And we're just getting started.We are in search of a customer-focused, strategic, and results-driven Senior Product Manager for our Compute Platform. The Compute Platform is integral to powering Databricks workloads, offering various computing options tailored to different tasks - including Classic Compute, SQL Warehouses, and Serverless Compute. This platform is essential for many of our products and features.This position demands a highly collaborative and technically adept individual. You will coordinate product activities from vision to execution, engaging with large enterprise customers to comprehend their needs, developing a long-term product strategy, defining product roadmaps, and working closely with engineering to bring these products to life. In addition, you will liaise with various internal stakeholders to ensure product success both pre- and post-launch.Your impact will include:Researching, defining, and owning the product vision, strategy, and roadmap for compute platform features and products (Classic and Serverless).Collaborating closely with engineering, design, sales, and marketing teams to launch new features and drive user adoption.Interacting directly with customers and partners to gather insights and prioritize impactful solutions.Continuously enhancing efficiency and value for internal stakeholders and external customers through strategic execution.Establishing competitive differentiation between our compute platform and other SaaS and IaaS offerings.Working with leadership to ensure alignment of product initiatives with business objectives.Utilizing data-driven insights to gauge success, iterate on offerings, and improve user experiences.