About the job
Founding Creative Director / Design Lead
Location: Phoenix, AZ | Work Style: Full-time In-Person
Role Overview & Mission
Join eqltech as we revolutionize the financial infrastructure for the next generation of education finance. Targeting the staggering $1.5T available in Education Funds in the US, our mission is to empower families to access the $900B public education budget. With our innovative approach, parents gain control over an average of $7,500 per child annually through state-funded Education Savings Accounts (ESAs). Our product combines a charge card, reimbursement engine, and an education vendor marketplace into a high-trust system.
As the inaugural Founding Creative Director, you will spearhead the design function at a company backed by $16M in funding from premier VCs and angel investors. This is your chance to create a design roadmap from the ground up, defining the visual identity and enhancing the core product experience in collaboration with the co-founders.
Design Challenges
- Benchmarking: Imagine a blend of Stripe (clarity and trust) and Duolingo (engagement and warmth) as a departure from traditional fintech interfaces.
- Addressing Low Digital Literacy: Create intuitive designs for families who aren't digital natives, transforming compliance-grade complexity into a seamless user experience.
- Systems Thinking: Oversee all external-facing touchpoints, encompassing mobile app UX, design tokens, multimedia content, and investor presentations.
- Team Collaboration: We thrive on in-person collaboration, with our team working together in the office six days a week.

