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Founding Creative Director / Design Lead

eqltechPhoenix, Arizona, United States
On-site Full-time $120K/yr - $120K/yr

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Experience Level

Mid to Senior

Qualifications

Your ProfileThis role is for a product designer with entrepreneurial instincts—more than just a brand or campaign creative. Experience: 4–8 years in product design, ideally with experience in founding or early-stage startups. Technical Proficiency: A Figma expert with a proven history of developing design systems and component libraries from the ground up. Mobile-First Approach: Demonstrated success in launching production mobile applications on iOS, Android, or React Native. Focus on Systems: Prioritize user journeys and system architecture over mere aesthetics, integrating product, brand, and voice into a unified experience. Customer-Centric: Willingness to meet users in their environments and onboard them one-on-one to cultivate deep empathy for their needs. High Productivity: Strong conviction in your design decisions, coupled with the agility to iterate based on feedback.

About the job

Founding Creative Director / Design Lead

Location: Phoenix, AZ | Work Style: Full-time In-Person

Role Overview & Mission

Join eqltech as we revolutionize the financial infrastructure for the next generation of education finance. Targeting the staggering $1.5T available in Education Funds in the US, our mission is to empower families to access the $900B public education budget. With our innovative approach, parents gain control over an average of $7,500 per child annually through state-funded Education Savings Accounts (ESAs). Our product combines a charge card, reimbursement engine, and an education vendor marketplace into a high-trust system.

As the inaugural Founding Creative Director, you will spearhead the design function at a company backed by $16M in funding from premier VCs and angel investors. This is your chance to create a design roadmap from the ground up, defining the visual identity and enhancing the core product experience in collaboration with the co-founders.

Design Challenges

  • Benchmarking: Imagine a blend of Stripe (clarity and trust) and Duolingo (engagement and warmth) as a departure from traditional fintech interfaces.
  • Addressing Low Digital Literacy: Create intuitive designs for families who aren't digital natives, transforming compliance-grade complexity into a seamless user experience.
  • Systems Thinking: Oversee all external-facing touchpoints, encompassing mobile app UX, design tokens, multimedia content, and investor presentations.
  • Team Collaboration: We thrive on in-person collaboration, with our team working together in the office six days a week.

About eqltech

eqltech is pioneering innovative solutions in financial infrastructures for education, driving significant change in how families manage educational funding. Our vision is to create an accessible and user-friendly ecosystem that empowers parents and enhances their children's educational opportunities.

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