About the job
Established in 2026 by Robin and Maxime, Waniwani operates under the innovative umbrella of Hexa, a leading startup studio in Europe known for launching over 40 companies, including successful unicorns like Front, Aircall, and Spendesk, collectively achieving over €230m in ARR and more than €750m in fundraising.
Our groundbreaking insurance app within ChatGPT has led to significant market shifts, resulting in $26B in cap losses for major brokers. We are now looking for a dynamic individual to amplify our future endeavors.
At Waniwani, we are developing the AI distribution framework for quote-based services, facilitating direct sales through LLMs where purchasing decisions are increasingly made. We began with financial services, but our ambitions extend far beyond.
Our innovation has been described as an industry revolution. We consider it just the beginning.
Role Purpose
Having created a pivotal moment in the market, thanks to the ChatGPT launch which garnered extensive media attention and generated substantial demand, we seek to build a lasting brand identity and a robust content strategy. This role is crucial for transforming a fleeting moment into a sustained movement.
You will spearhead the entire marketing function encompassing brand development, content creation, SEO/AEO strategies, social media, events, and category narrative. Your role is not just to support growth; it is to embody it.
Key Responsibilities
Lead SEO and AEO initiatives. Position Waniwani as the primary resource for both users and AI models. Construct a content framework that ranks high, gains citations, and cultivates an organic sales pipeline. You will establish our Generative Engine Optimization (GEO) strategy from the ground up.
Develop the content engine. Produce, commission, and distribute informative content for the market, including blog posts, reports, social media threads, videos, and newsletters. You will oversee the editorial calendar and manage content output.
Elevate the brand. Design messaging, visual branding, and tone of voice that establishes Waniwani as the authority in AI distribution. Ensure consistency and sharpness across website copy, sales presentations, investor materials, and event appearances.
Define the category. As “AI distribution” is not yet recognized as a category, you will assist in naming, framing, and claiming ownership of it. Produce thought leadership, secure speaking opportunities, and orchestrate events that make Waniwani synonymous with this domain.
Utilize social and community engagement. Expand our footprint on LinkedIn, X, Reddit, HN, and other relevant industry platforms. Build a following that drives inbound interest and positions our founders as thought leaders.
Implement creative campaigns. Strategically plan and execute product launches, PR initiatives, and more to amplify our reach and influence.
