companyWPP Media logo

General Manager, Data Strategy

WPP MediaShanghai, China
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Qualifications

Proven experience in data strategy, audience analytics, and marketing technology. Strong leadership skills with a knack for innovative thinking. Ability to work collaboratively in a fast-paced environment while maintaining a strategic focus. Advanced knowledge of data analytics tools and AI-driven marketing solutions. Excellent communication and presentation skills.

About the job

Location: Shanghai, China 

Reports to: Head of Data Strategy, Choreograph China

Role Overview

WPP Media Choreograph China is on the lookout for a dynamic General Manager, Data Strategy Lead to spearhead the data strategy and audience initiatives for our prestigious client, The Coca-Cola Company (TCCC), while also driving growth across our wider agency portfolio.

In this pivotal role, you will be the chief architect of TCCC’s data roadmap in China, shaping how data-driven insights fuel innovative advertising strategies and stimulate business growth. Acting as a "player-coach," you will primarily focus on transforming TCCC’s marketing through comprehensive audience planning and the integration of the WPP Open Media Studio.

Moreover, you will have the chance to lead data strategy for key new business ventures and consult on selected portfolio clients to enhance solutions scaling and revenue generation.

Three Key Highlights of This Role

  1. Influence a Global Leader: Partner with TCCC, one of the most impactful advertisers worldwide. This role presents a unique chance to tackle complex, large-scale business challenges within the distinctive Chinese digital landscape, using data to shape the marketing trajectory and audience strategy of a leading brand.
  2. Pioneering AI Innovation: Become a vital advocate for WPP Open, our cutting-edge intelligent marketing operating system. You won’t just utilize tools; you will lead the charge in adopting advanced AI and data modules, translating innovative technology into practical solutions that set a new benchmark for data-led marketing in China.
  3. Hybrid Strategic Leadership: Enjoy the best of both worlds: a focused, transformative role on a flagship account combined with the energetic pace of high-stakes new business pitches. You will play a crucial role in acquiring new clients and shaping the future revenue streams of the agency.

Key Responsibilities

  1. TCCC: Audience Planning & Data Strategy Leadership
  • Audience Planning: Go beyond basic demographics to design the next generation of TCCC audiences. Lead the development of sophisticated audience segments...

About WPP Media

WPP Media Choreograph China is a leading player in the marketing industry, dedicated to empowering brands with data-driven insights and innovative advertising solutions. Our dynamic team is committed to redefining the marketing landscape through cutting-edge technology and audience-centric strategies.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.