About the job
Location: Shanghai, China
Reports to: Head of Data Strategy, Choreograph China
Role Overview
WPP Media Choreograph China is on the lookout for a dynamic General Manager, Data Strategy Lead to spearhead the data strategy and audience initiatives for our prestigious client, The Coca-Cola Company (TCCC), while also driving growth across our wider agency portfolio.
In this pivotal role, you will be the chief architect of TCCC’s data roadmap in China, shaping how data-driven insights fuel innovative advertising strategies and stimulate business growth. Acting as a "player-coach," you will primarily focus on transforming TCCC’s marketing through comprehensive audience planning and the integration of the WPP Open Media Studio.
Moreover, you will have the chance to lead data strategy for key new business ventures and consult on selected portfolio clients to enhance solutions scaling and revenue generation.
Three Key Highlights of This Role
- Influence a Global Leader: Partner with TCCC, one of the most impactful advertisers worldwide. This role presents a unique chance to tackle complex, large-scale business challenges within the distinctive Chinese digital landscape, using data to shape the marketing trajectory and audience strategy of a leading brand.
- Pioneering AI Innovation: Become a vital advocate for WPP Open, our cutting-edge intelligent marketing operating system. You won’t just utilize tools; you will lead the charge in adopting advanced AI and data modules, translating innovative technology into practical solutions that set a new benchmark for data-led marketing in China.
- Hybrid Strategic Leadership: Enjoy the best of both worlds: a focused, transformative role on a flagship account combined with the energetic pace of high-stakes new business pitches. You will play a crucial role in acquiring new clients and shaping the future revenue streams of the agency.
Key Responsibilities
- TCCC: Audience Planning & Data Strategy Leadership
- Audience Planning: Go beyond basic demographics to design the next generation of TCCC audiences. Lead the development of sophisticated audience segments...

