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GOC | Senior Programmatic Specialist

WPP MediaWarsaw, Poland
On-site Full-time

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Qualifications

Proven experience in programmatic advertising, with a strong understanding of DSP platforms. Demonstrated ability to manage multiple campaigns simultaneously while maintaining a focus on performance. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication and collaboration skills, capable of working effectively in a multicultural environment. Detail-oriented with a commitment to delivering high-quality work. A proactive approach to problem-solving and campaign optimization.

About the job

About WPP Media

WPP is at the forefront of creative transformation, harnessing the power of creativity to forge brighter futures for our people, planet, clients, and communities. For further details, please visit wpp.com.

WPP Media represents WPP's global media collective. In an era where media is omnipresent, we unite the finest platforms, exceptional talent, and strategic partnerships to unlock boundless growth opportunities. Discover more at wppmedia.com.

We are staunch believers in the strength of our culture and workforce at WPP Media. This belief empowers us to provide extraordinary experiences, both for our clients and for one another. In this position, it is essential to embody the shared core values of WPP and WPP Media:

  • Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences through Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a pivotal member of the Global Operations Centre (GOC), you will collaborate with diverse teams across the United States, Europe, and Asia to deliver impactful solutions in a dynamic, multicultural setting. We are seeking a Senior Programmatic Specialist who will:

  • Oversee campaigns across multiple DSP platforms, primarily DV360, along with TradeDesk and Amazon DSP.
  • Implement and optimize programmatic campaigns focusing on performance enhancement and client goal achievement.
  • Work closely with regional teams (Europe, U. S.) to ensure campaign alignment with client strategies and success.
  • Conduct in-depth monitoring and performance analysis of campaigns, utilizing data insights for informed optimization.
  • Guarantee the accuracy and reliability of campaign reporting tools.
  • Generate detailed daily campaign reports, including pacing analysis and data input.
  • Offer strategic insights and recommendations to regional Media Activation teams to bolster campaign success.
  • Assist in the quality assurance of junior team members as the team expands.

About WPP Media

WPP Media is a leading global media collective dedicated to harnessing creativity for transformative impact. We pride ourselves on fostering an inclusive environment where diverse talents collaborate to create groundbreaking campaigns that resonate across the globe. Our mission is to drive growth for our clients while contributing positively to society and the environment.

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