About the job
About WPP Media
WPP is at the forefront of creative transformation, harnessing the power of creativity to forge brighter futures for our people, planet, clients, and communities. For further details, please visit wpp.com.
WPP Media represents WPP's global media collective. In an era where media is omnipresent, we unite the finest platforms, exceptional talent, and strategic partnerships to unlock boundless growth opportunities. Discover more at wppmedia.com.
We are staunch believers in the strength of our culture and workforce at WPP Media. This belief empowers us to provide extraordinary experiences, both for our clients and for one another. In this position, it is essential to embody the shared core values of WPP and WPP Media:
- Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences through Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
As a pivotal member of the Global Operations Centre (GOC), you will collaborate with diverse teams across the United States, Europe, and Asia to deliver impactful solutions in a dynamic, multicultural setting. We are seeking a Senior Programmatic Specialist who will:
- Oversee campaigns across multiple DSP platforms, primarily DV360, along with TradeDesk and Amazon DSP.
- Implement and optimize programmatic campaigns focusing on performance enhancement and client goal achievement.
- Work closely with regional teams (Europe, U. S.) to ensure campaign alignment with client strategies and success.
- Conduct in-depth monitoring and performance analysis of campaigns, utilizing data insights for informed optimization.
- Guarantee the accuracy and reliability of campaign reporting tools.
- Generate detailed daily campaign reports, including pacing analysis and data input.
- Offer strategic insights and recommendations to regional Media Activation teams to bolster campaign success.
- Assist in the quality assurance of junior team members as the team expands.

